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John Pembert, started at humble beginnings and sold only 9 drinks a day in his first year. The drink was named 'Coca Cola' for advertising/commercial reasons

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1892 - Coca Cola is established as a company

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1892 - Coca Cola is established as a company

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Asa Candler, who acquired the Coca Cola branding in 1888, finalises the purchase and incorporates the Coca Cola company as a Georgia Cooporation

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Sales of Coca Cola hit the 1 million gallons mark, and was endorsed by several celebrities at the time

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Annual budget for Coca Cola advertising surpasses $1 million after being sold in the USA, Canada, Cuba and Panama

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1928 - Cooperation with the Olympic Games

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1928 - Cooperation with the Olympic Games

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Drinks were supplied around Amsterdam in kiosks in collaboration with the Olympic Games. This relationship has lasted to this day

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Haddon Sundblom's first illustration, promoting and featuring Santa pausing for a drink of Coca Cola is the first of many. Sundblom becomes a key importance to the marketing of Coca Cola

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Posters of American soldiers promoting Coca Cola are advertised in schools, public areas, restaurants etc.

The mascot, 'The Cider Boy' is made to promote the idea that 'Coke' and 'Coca Cola' are the same terms.

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US Government requests that Coca Cola is supplied to soldiers at war, and Robert Woodruff(a business man and the president of coca cola at the time) pledged to provide Coke for a nickel no matter the cost. During that era, more than 5 billion bottles were distributed

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Becomes the first product to appear on the cover of time magazine. The Coca Cola company begins featuring African-American in marketing w olympians. King sized bottle arrived and so did a special cup vending machine. Sponsered a pavilion and is now distributed by a network of 1700 bottlers, operating in more than 100 countries.

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1960's - Emerging competition and new slogan

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1960's - Emerging competition and new slogan

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Coca Cola celebrated its 75th anniversary while sprite was introduced, along with many other drinks over the years. A new graphic look for the Coca Cola system was introduced, feat. Red and white Colour scheme and logo. The new slogan “it’s the real thing” ushered in a new advertising look for brand coke.

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Dynamic ribbon design was used in representation for the olympade in the us. Reappeared in the china markets. Coca Cola begins worldwide sponsorship of special Olympics.

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Coca-Cola launched Diet Coke, which quickly became a popular alternative to the original formula for those seeking fewer calories.

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1990's - Anniversary of sponsorships and collaborations

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1990's - Anniversary of sponsorships and collaborations

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Coca Cola company created a Coca Cola Olympic city as a way to entertain fans. It also announced a 100 year partnership with the national basketball association.

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Adding to its lineup of healthier options, Coca-Cola introduced Coca-Cola Zero Sugar, targeting consumers who wanted the taste of Coca-Cola without the sugar.