# data[].attributes.body
IKEA focused itself around the job that people confront when they find themselves in a new surrounding.

# data[].attributes.body
' I have got to get this place furnished tomorrow, because the next day i have to show up at work.'

IKEA understands this job and thus they are able to create products and experiences around fulfilling this job.

# data[].attributes.body
'I have a job I need to get done, and this is going to help me to do it'

# data[].attributes.headline
'I wonder what job arises in people's lives that causes them to hire this milkshake' 

# data[].attributes.subject
'I wonder what job arises in people's lives that causes them to hire this milkshake' 

# data[].attributes.body
The milkshake acts as the simple breakfast replacement for working adults that are rushing off to work

# data[].attributes.body
The milkshake acts the children pleaser, giving the parents the easy way out of saying 'yes' to their kids

# data[].attributes.body
1. The job of the entity we have hired

2. The job that we have been hired to do

# data[].attributes.headline
When are we the ones that are being hired?

# data[].attributes.subject
When are we the ones that are being hired?

# data[].attributes.body
The path to happiness is about finding someone who you want to make happy, instead of finding someone who makes you happy.

# data[].attributes.headline
'What job did you hire the milkshake for?'

# data[].attributes.subject
'What job did you hire the milkshake for?'