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As communication centres, we created Facebook (FB) and Instagram (IG) accounts with the goal of easily updating and informing our customers about the most recent developments. These platforms serve as valuable tools to assist customers in their ordering process with us.

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Instagram admin, Facebook admin, Business Model Canvas model creator, Logo designer, E-portfolio designer, Copywriter, Products promotor, Price surveyor

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Fashion x Fruits

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Welcome to Fashion x Fruits, our business name for the MPU3222 Foundation of Entrepreneurship Inculturation. Our mission is to make fresh fruits and reasonably priced bracelets easily accessible to UNIMAS students while putting their convenience, well-being, and enjoyable purchasing experience first. The enterprise is composed of six partners hailing from different courses of FCSIT. We understand that university life often involves hectic schedules and high stress levels. That is why we are providing fresh fruits to students with nutritious snack options that contribute to their overall health and well-being. Furthermore, we also offer bracelets because students could express their personal style. Offering a variety of bracelet designs gives students the opportunity to enhance their fashion choices and accessories according to their preferences. We only provide self-pickup service and online payments. The customers are required to fill up Google forms to order our products to facilitate our record-keeping. The marketing strategy of Fashion x Fruits is to highlight the quality of the fruits and bracelets we offer as well as the easy availability of our services. Based on the size of our market and our defined market area, our sales projections for the entire semester are RM100.

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Group Leader/Social Media Manager

First-year information systems student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Marketing Manager

First-year information systems student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Multimedia Manager

First-year information systems student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Planner & Organizer

First-year information systems student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Financial Manager

First-year information systems student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Strategy Manager

First-year software engineering student from the Faculty of Computer Science and Information Technology (FCSIT) at UNIMAS.

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Our business model is purely based on ordering online by filling out a Google form.  Our target customers are students who study in the University Malaysia Sarawak. Fashion x Fruits is a partnership business owned and operated by six students. We provide fresh fruits and various styles of bracelets to promote health and express the personal style of students. Emphasising convenience, we exclusively offer self-pickup service and facilitate online payments. Our operating hour is 24 hours for pre-orders, customers can conveniently collect their fresh fruits and selected bracelets every Saturday at 4:30 p.m., located at the Student Pavilion.

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Fashionx Fruits is on Facebook. Join Facebook to connect with Fashionx Fruits and others you may know. Facebook gives people the power to share and makes the world more open and connected.

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https://www.instagram.com/fashionxfruits?igsh=NmJ2OW94emNmb3J1&utm_source=qr

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Fairy sweetness crystal-encrusted fish tail bracelet

Price: RM7

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Twisted fashion bracelet

Price: RM7

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Simple and cute candy-coloured beaded bracelet

Price: RM7

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Unique niche minimalist double-layer bracelet

Price: RM7

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Gentle forest-themed butterfly minimalist bracelet

Price: RM7

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Sweet flower charm bracelet

Price: RM7

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Niche, stylish, and cool double-layered bracelet

Price: RM7

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Innovative asymmetrical bead bracelet

Price: RM7

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Personalised glossy bracelet

Price: RM7

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https://www.instagram.com/fashionxfruits/

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Consists of watermelon and seedless grapes

Price: RM5

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 Customers’ problems that we address and solved with our business offerings

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 Customers’ problems that we address and solved with our business offerings

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There aren't many healthy snack options available to students on campus. In order to solve this, our business provides fresh fruits as a convenient and wholesome alternative. Also, it might be difficult for students to find stylish and reasonably priced accessories. Our business solves this problem by providing a range of fashionable bracelets that let customers express their individuality without spending over budget. Students frequently have a limited budget. Our business solves this by providing fairly priced products that enable a wide range of students to afford healthy snacks and stylish accessories. We solve the problem of restricted time availability with our 24-hour pre-ordering service, which lets consumers submit purchases whenever it's most convenient for them and pick them up on Saturdays.

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Our teaser is used to capture the customer's interest and create a sense of anticipation. By giving people a glimpse or hint of something interesting, it attracts customers to want to know more.

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E-portfolio designer, Copywriter, Products promotor, Google form creator, Transporter, Price surveyor

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E-portfolio designer, Copywriter, Google form creator, Products promotor, Price surveyor, Buy stock

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Instagram admin, Facebook admin, E-portfolio designer, Copywriter, Products promotor, Google form creator, Transporter, Price surveyor, Poster designer

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Instagram admin, Facebook admin, E-portfolio designer, Copywriter, Products promotor, Transporter, Price surveyor, Buy stock, Financial Recorder

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E-portfolio designer, Copywriter, Products promoter, Price surveyor

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Through this MPU 3222 Project, I have gained the opportunity of selling fruits and chain bracelets which has been a uniquely rewarding journey. For instance, as the Instagram and Facebook admin, my role in connecting with customers through social media has shown me the power of visual storytelling. I have learnt how to use the Business Model Canvas model in shaping our business strategy and design our logo to attract the audience. In this project, each team member plays a vital role and shows the teamwork spirit in solving all the difficulties that we have faced. I appreciate their efforts and feel that learning from each other has been an invaluable aspect of this experience.

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I want to express my gratitude for the opportunity our lecturer provided to start our own business during university. This experience has been incredibly enriching, thanks to the outstanding support from our teammates. Their dedication played a crucial role in our venture's success. From learning about the project through our lecturer's introduction to forming our team and initiating our first meeting, the journey has been both exciting and rewarding. Working with such a capable team has been a privilege, and I'm thankful for the valuable experience gained. Additionally, we observed a shared interest in bracelets among our fellow students, regardless of gender. We also noticed a lack of access to fresh fruits on campus. After discussions, we decided to start a business selling both fruits and bracelets to meet the preferences and needs of our student community.Moreover, through this project, I learned to design a Google Form effectively. I gained insights into the variety of fruits and their pricing based on selling locations. This experience taught me to compare the prices of fruits and bracelets. Communication with team members and customers was the most valuable lesson, teaching me effective communication, accepting mistakes, and learning from others.

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Through this assignment of foundation of entrepreneurship, I’m grateful that I have the opportunity to work together with my group mates to finish the assignment. Throughout this assignment, I'm able to learn the importance of teamwork and ways to cooperate with my group mates.For example, most of us have different ideas while choosing products to sell. Moreover, I get to learn more about business and innovation. When doing this assignment, I learnt valuable insights into the mindset, skills and strategies that are necessary for navigating in the world of entrepreneurship. Not only that, the course and assignment has equipped me with the skills to recognize and evaluate potential business opportunities, understanding market trends, consumer needs, and gaps in the market.

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I appreciate the opportunity to reflect on our business venture. Throughout this course, I gained a lot of knowledge and experience about operating a business. For example, I became skilled at creating Google forms, designing posters, and more. I hope that our business can tackle issues faced by students that are related to limited healthy snack options, budget constraints, and the need for affordable, fashionable accessories. Moreover, I deeply appreciate the cooperation of every member of this group. The business would not have succeeded without their contribution. Every member puts a lot of effort into promoting the products throughout the business. We discussed the best ways to deal with the difficulties we faced in managing our business.

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As I reflect on the journey of our business project, which focuses on selling bracelets and fruit cups, several key insights and lessons come to mind. This project provided a valuable opportunity to learn about the dynamics of managing a business in a specific niche market while catering to the unique needs and preferences of university students. One of the first challenges was to gain a thorough understanding of our target audience - university students. It entailed conducting market research, surveys, and communicating directly with students to better understand their preferences, lifestyles, and purchasing habits. This process was enlightening, emphasising the importance of matching our products to the values and preferences of this demographic. The design, quality, and variety of the bracelets and fruit cups had to be carefully considered. It became clear that differentiation was critical in a market with numerous options. The process of identifying popular designs and flavours, as well as remaining responsive to market demand, contributed to the distinctiveness of our offerings. Moreover, one aspect that stands out is our group's collaborative efforts. Working with my team members has been an enriching experience. Each member contributed unique skills, perspectives, and strengths to the table. Our team's diversity enabled us to approach challenges creatively and efficiently. The success and smooth functioning of our business wouldn't have been possible without the combined efforts of everyone involved. I sincerely appreciate my group members' dedication, hard work, and collaborative spirit. We built a solid foundation for success together, and I'm excited to apply the skills and insights I learned from this experience in future endeavours.

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By participating in this project, I would have had the opportunity to learn about various aspects of business management, such as marketing, finance, and operations. We have also faced challenges in managing a business and finding solutions as a team, which would have helped us develop valuable skills in problem-solving, decision-making, and leadership. Overall, the Fashion x Fruits project would have provided me with a valuable learning experience in business operations and management, as well as the opportunity to develop essential skills in communication, collaboration, and problem-solving.

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The purpose of the hardsell copywriting is to persuade the customers to act.  It's a tactic used in marketing to get them to try and buy from us right away.

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Softsell copywriting is a subtle and persuasive writing approach that focuses on building a connection with the customer and gently encouraging them to take a desired action. Soft-sell copywriting aims to create a positive relationship, build trust, and provide valuable information.

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https://www.facebook.com/profile.php?id=61555359493531

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We additionally make use of WhatsApp and Google Form to receive, update orders, and market the product to our customers. It is easy to keep records after each sale.

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Our main partner in this project is actually the groupmates of ourselves. Since we didn't hire any helps and assistance from outsiders, we actually did most of the thing ourselves. For example, we find retailers of fruits and bracelets, design and promote out posts on social media.

Another key partner in this project is the supplier of both fruit and bracelets. For fruits, we found retailer at the market who sell relatively cheap, yet fresh fruits. On the other hand, we found online retailer from a famous e-commerce platform, TaoBao, to buy the stock of bracelet. Moreover, we also have plastic cup supplier.

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One of the main activities of our business is of course, selling and promoting our products. To increase our sales and popularity, we promote our items online though social media and our friends. By doing this, we are able to reach to a wide range of social media user and customer, and let them know more about our products. We are glad that the sales of bracelets is satisfying.

On the other hand, there aren't any customer who ordered the fruit online. Thus, we promote and sell our fresh cup of mixed fruit at our faculty area. Fortunately, our hard work pays off and we reached some sales of the fruit.

Our second key activities is communicate with our customers. Whenever there are people who come to us physically and through social media, we approach and welcome them politely. We also did answer their questions carefully and communicate well with them, for example, choice and quantity of bracelets ordered, total price and meet up place.

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One of our key resources is the online supplier at e-commerce platform. Through there, we are able to get quality, low cost and fashionable bracelets. We contact with the seller for double confirmation with the delivery details. Not only that, we also get wholesale price from the seller when we wanted to buy the bracelets.

Moreover, another key resources is good promoter and interaction with the customers. We use Instagram and Facebook as our main channels to promote our items online and communicate with them. We can reach them easily through these online social media, and we can send pictures, videos and messages of our products to them. Not only that, we also use online editing tools like Canva to make and edit our poster of our products.

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Our business offer reasonable price of products to our customers. Since we are buying the items with wholesale price online, we sell the bracelets with respectively low and reasonable price than local shops that sell accessories. Moreover, our target customer is student in UNIMAS, thus we sell the bracelets in low and affordable price.

Not only that our bracelets are cheap, they have unique and aesthetic design too. The simple and clean design of the bracelets are able to attract the customer.

Aside from the bracelets, we sell fruits that are healthy. In the cup of mixed fruits that we sell, there are watermelon, seedless green and black grapes in it, which are very healthy to us. In UNIMAS, there aren't many food vendor who sell fruits. Thus, we believe that we can attract a lot of customer from the student of UNIMAS.

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In our business, we build and maintain a good customer relationship with them. In order to fulfill their needs and requirements, we provides a responsive customer service to them. We always check for messages in our social media account and ready to answer their question and concern.

Not only that, we also care about the customer's feedback on our products and services. We follow up with them after they received the items, and offer them a full refund if the items are not in their best condition. Also, we didn't forgot to thanks them after buying from us, to build a long term, and lasting relationship with the customers.

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Our main channel of promoting our business is through a social media platform called Instagram. We mainly promote our business on Instagram is because we can see that Instagram is widely popular now and a lot of people have his Instagram account and app installed already. Thus, we decide to mainly promote on this platform. The another reason we use Instagram is that the user-friendly interface. In Instagram, user can easily scroll and browse through our page to check our products. Moreover, they also can follow us or like our posts. This is a good way for us to interact with our customer in a virtual way.

Not only on Instagram, we also promote our business on Facebook. Similar to Instagram, Facebook also has user-friendly interface. User can navigate to our page and posts easily.

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Our targeting customers are UNIMAS students. This is because we are students in UNIMAS and we can find a lot of customer among the student group. Moreover, customers who like to dress themselves up by wearing the accessories.

For fruit, our customer segment is customer who like to have a healthy lifestyle by eating fruits.

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For our business, there are three cost structures which are cost of buying containers for the fruit, cost of buying fruits and cost of buying bracelets.

The cost of buying containers for the fruit is relatively low, since the cup that we use is made in plastic. For the fruit, we also buy from cheap stall at the market that sell fruit, as our fruit retail partner. As for the bracelets, we found them on a e-commerce platform call "TaoBao".

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Our main revenue stream is from product sales. Our bracelet is priced at RM7, two bracelets are available for RM13, and three bracelets can be purchased for RM18. The customers are able to make online payments and pre-order products by filling out the Google form. Using online payments and Google Forms can enhance the overall customer experience by saving time, reducing errors, and facilitating a user-friendly process. Customers can place an order whenever they want.