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My project is to talk something about advertising in commercial activities. The first work is a timeline to introduce the history of Advertisements and then based on this, move to a newspaper article which has two cases and methods of advertising. The third one is a story about Coca-Cola's successful advertisement. The fourth and fifth are both dialogues, but the fourth is a company's view and the fifth is a interview from a consumer. Then the sixth and seventh are my works of posters about advertisement, one about fashion and one about a designer studio. The last is a video generated by ChatGPT about charity and is a classical form of ad on TikTok.

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1. Timeline

2. Newspaper Article

3. Story

4. Dialogue

5. Interview

6. Poster

7. Poster

8. Video

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06 Dialogue Between CEO and  Planning Supervisor

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There was a special event held by the soft drink giant- Coca Cola. It was about 2011, and started in Australia, and then spread to the whole world. During the time, Coca Cola wanted to attract more people to try its drink because of the gradual saturation of traditional beverage industry, and it corporate with the Ogilvy advertising company to product bottles with nicknames on them.

The names it chose in the beginning are some common ones like Jack, Sarah, but then the enterprise notice that the specific or family call in local language like buddy, Mom and Dad, also can be part of the event and get it even more interesting. In the end, it has completely open to allow people to customize their own bottles on the spot.

There was no doubt that the event was a success, and the most brilliant thing was that people who purchased the bottle may somehow post it to social media and get more individuals known, bringing the fervor of the tag “ShareACoca” on Instagram at that time. On the other hand, because of the strategy Coca Cola used had respect for local languages, and with no premiums, so there were many people who could take part, and just enjoy a bottle of Cola with their families or friends.

The effect of this event was a surge in the sales volume, for instance, in Australia alone, sales increased by 7% in a few months. Also, the concept of “share with others” was in line with the company's usual promotions and attracted a wider group of people to become consumers.

As an outgrowth of this activity, more bottles like “lyrics bottle” and “love bottle” also came to the public during the latter several years. It was a such a genius that the event gave the whole world a new view of advertising, which was get the consumers themselves to be the ambassador and use the Internet social platform as a bridge to generalize.