# data[].attributes.body
Thought leadership

PR

Brand awareness

Quarterly insights, commentary, awards

Working with the sales team

# data[].attributes.body
Changes to Indeed budget requests (also help to monitor and control budget)

Chat GPT licenses to speed up content production

# data[].attributes.body
Blogs

Advertising

Content to support

Refine SEO

Adobe stock images

New plan promotion packs (commercial)

# data[].attributes.headline
Build Marketing Knowledge to improve winning new business and attracting new candidate

# data[].attributes.subject
Build Marketing Knowledge to improve winning new business and attracting new candidate

# data[].attributes.body
Customer feedback loops

Focus groups

Surveys

Market research

Marketing champions feedback

# data[].attributes.body
Look at metrics like online social media engagement, survey results, open rates of email

# data[].attributes.headline
Improve operational efficiency and enhance customer experience

# data[].attributes.subject
Improve operational efficiency and enhance customer experience

# data[].attributes.body
Driving adoption of the app for candidates

Portal for clients

# data[].attributes.body
Increase the hours worked per temporary worker. utilise data from leaver survey

# data[].attributes.body
Increase number of registrations (using website data and also DOS data).

Optimising job adverts - training from jobs boards, webinars and helpful tips for operations

Diversifying recruitment

Partnerships

# data[].attributes.body
Keeping people centric approach at the forefront of our marketing content and materials

Offset risk of tech leap and ensure customer retention attraction

# data[].attributes.body
Plan to test and optimse our SEO so it doesn't start slipping

# data[].attributes.headline
Process for website updates - quarterly reviews?

# data[].attributes.subject
Process for website updates - quarterly reviews?

# data[].attributes.body
More cross functional involvment with Training, Sales, Internal Comms etc to share updates and get feedack on any challenges we might be able to help with (eg internal recruitment, sales tenders).

# data[].attributes.body
Have a strategy or proposal for how we are going to promote each service and where best to 'advertise and best methods for each one'.

# data[].attributes.body
Could be cost effective for key recruitment campaigns

# data[].attributes.headline
Work well as a team - pick up tasks as and when needed

# data[].attributes.subject
Work well as a team - pick up tasks as and when needed

# data[].attributes.body
Different channels, Socials, emails, Tenders

# data[].attributes.headline
Great relationship with Talent team for Careers page

# data[].attributes.subject
Great relationship with Talent team for Careers page

# data[].attributes.body
Work with national sales, especially during the tender process (proposal already WIP) but needs further development

# data[].attributes.headline
Benchmarking for when Marketing support branch client campaigns

# data[].attributes.subject
Benchmarking for when Marketing support branch client campaigns

# data[].attributes.body
Cannot compare recruitment channels effectively unless we can track CPC or CPA. Can't get a clear understanding of ROI with existing process (should change with Sales Force/Bullhorn)

# data[].attributes.body
development of materials for specific stages - communication of these to consultants, awareness, consideration, decision

# data[].attributes.headline
Seasonal days - relate to ops eg Pancake day 'We have stacks of jobs!' Last year, we did this for valentines day.

# data[].attributes.subject
Seasonal days - relate to ops eg Pancake day 'We have stacks of jobs!' Last year, we did this for valentines day.

# data[].attributes.body
Sometimes we have been caught with high levels of (boring ;) admin work), making sure we intervene early to solve problems and reduce inefficient working patterns

# data[].attributes.body
We already do this but would be good to share regular updates on how we are performing vs key competitors

# data[].attributes.body
We are pushing prospectives to call or email. Cannot track offline on leads through phone calls.

# data[].attributes.body
Further enhance what marketing do to support recruitment by having a clear set of tools and tactics to drive recruitment, (WIP already, needs to be discussed and developed)

# data[].attributes.headline
Driving Specific - partner with local driving schools officially

# data[].attributes.subject
Driving Specific - partner with local driving schools officially

# data[].attributes.body
Key accounts, CMS - Could include case studies, further information, development of content

# data[].attributes.body
Development of a partnership strategy (WIP already), specifically focussing on B2C next year

# data[].attributes.body
Agree a suite of metrics that are useful and relevant to business (eg web traffic, source of traffic) that can be reported monthly to replace Facebook numbers and Google Stars. Also many stats are very impressive - it would be good to showcase this.

# data[].attributes.headline
Consider having a permanent referral scheme

# data[].attributes.subject
Consider having a permanent referral scheme

# data[].attributes.body
lots of great content around CSR and EDI, and lots of B2E content, but need to stay focussed on the needs of operations and remember our target audiences.

# data[].attributes.headline
Consider more paid advertising on various platforms

# data[].attributes.subject
Consider more paid advertising on various platforms

# data[].attributes.body
Specialising B2B and B2C is fantastic and will continue, but also making sure people can switch disciplines when needing to has been really helpful

# data[].attributes.body
Inconsistent branding. Lack of information and USPs that could be added. Lots of conversations and tasks we should be involved in. Writing copy for presentations, key discussion points, EDI, CSR sales points. Overhear lots of conversations about topics that we have the answers to. Some sort of regular meeting?

# data[].attributes.body
Clear set of KPIs for department

# data[].attributes.body
Defined process for budget queries - send through ticketing system with agreed turnaround times, otherwise disruptive and time-consuming

# data[].attributes.body
Can we utilise things like hootsuite, talent nexus more? Is there more to be squeezed from them?

# data[].attributes.headline
Linkedin - Growing strong, content and engagement showing we have a strong community. 2025 -  Focus on developing new content types - collaborate with partnerships - Staffline do this well with ALP, best practices, formatting, layouts, optimise for mobiles. 

# data[].attributes.subject
Linkedin - Growing strong, content and engagement showing we have a strong community. 2025 -  Focus on developing new content types - collaborate with partnerships - Staffline do this well with ALP, best practices, formatting, layouts, optimise for mobiles. 

# data[].attributes.headline
More involvment with Sales teams - tenders, presentations, targeting prospects

# data[].attributes.subject
More involvment with Sales teams - tenders, presentations, targeting prospects

# data[].attributes.body
More examination of defintion of success and ensuring we are looking at operational outcomes and results. I.e. Linkedin engagement really exciting, but not translating to any uptick in business.

# data[].attributes.body
Taken to the next level - high quality content, mix of formats, driving engagement, great copywriting - very professional

# data[].attributes.headline
Having a wide variety of content eg carousels, videos, graphics, blogs etc on socials works well

# data[].attributes.subject
Having a wide variety of content eg carousels, videos, graphics, blogs etc on socials works well

# data[].attributes.body
FINALLY having clear descriptions of each service and starting to distinguish between them.

# data[].attributes.body
getting more for our money, spending more in a couple of places but the spend we do have should result in better ROI. I.e now have uberall and hootsuite for same price as when we just had uberall alone

# data[].attributes.headline
Marketing Champions - great working group ran by the team

# data[].attributes.subject
Marketing Champions - great working group ran by the team

# data[].attributes.headline
Driving campaign and referral scheme - increasing awareness of our driver recruitment

# data[].attributes.subject
Driving campaign and referral scheme - increasing awareness of our driver recruitment

# data[].attributes.body
Consistency, steady flow of information out to branches and communication back from them based on what the marketing department need.

# data[].attributes.headline
More proactive support for ops, instead of reactive

# data[].attributes.subject
More proactive support for ops, instead of reactive

# data[].attributes.headline
Relationship with Talent Nexus to help optimise our jobs board spend and earn rebate

# data[].attributes.subject
Relationship with Talent Nexus to help optimise our jobs board spend and earn rebate

# data[].attributes.body
Navigating the big changes to the indeed platform this year and balancing operational need with budget constraint.

# data[].attributes.headline
Indeed training for branches, close relationship with Indeed

# data[].attributes.subject
Indeed training for branches, close relationship with Indeed

# data[].attributes.headline
Increased awareness (and appreciation- mostly!) across the business on what we do and how we support them

# data[].attributes.subject
Increased awareness (and appreciation- mostly!) across the business on what we do and how we support them

# data[].attributes.body
So much content produced this year. Amazing amount produced, shared, seen, viewed. The writing has been really strong and the imagery has evolved!

# data[].attributes.headline
Introduction of help articles/docs for operations eg Recruitment Toolbox and Peak Guidance

# data[].attributes.subject
Introduction of help articles/docs for operations eg Recruitment Toolbox and Peak Guidance

# data[].attributes.body
Really starting to see the distinction between B2B and B2C which is really clear in all of our materials. Development of tone of voice for different audiences, new offerings on both sides.

# data[].attributes.headline
Strong relationship with DWP - now seen as an agency of choice in Job Centres

# data[].attributes.subject
Strong relationship with DWP - now seen as an agency of choice in Job Centres

# data[].attributes.headline
Increased PR and brand awareness - presence in national press and industry magazines (ISO, EOT, REC commentary)

# data[].attributes.subject
Increased PR and brand awareness - presence in national press and industry magazines (ISO, EOT, REC commentary)

# data[].attributes.body
Expansion of team with Emily joining which has enabled us to increase our offering and develop the B2B side of our strategy

# data[].attributes.headline
100 Apprentices campaign and award submissions

# data[].attributes.subject
100 Apprentices campaign and award submissions

# data[].attributes.body
Much better awareness across the business of what marketing does, how we can support and engagement from people requesting new marketing materials or items

# data[].attributes.headline
Growing Group and Career FB audience and engagement

# data[].attributes.subject
Growing Group and Career FB audience and engagement

# data[].attributes.body
Blog writing has really developed and looking strong. Good engagement from people across the business sharing and requesting blogs

# data[].attributes.headline
Campaigns eg CMS, 100 Apprentices, Driving, Students, DHL etc

# data[].attributes.subject
Campaigns eg CMS, 100 Apprentices, Driving, Students, DHL etc

# data[].attributes.body
All the new materials from B2B, B2C and B2E.

# data[].attributes.headline
Launching the Marketing ticketing system

# data[].attributes.subject
Launching the Marketing ticketing system

# data[].attributes.body
The marketing department had an outstanding year in 2024 and achieved so much! The team grew, we built engagement across all platforms, and we introduced a whole host of new services to operations!