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This butter uses Value Laden Terms to make the consumer think they are purchasing a healthier better kind of butter than just the average butter. This butter label shows that the butter is made with milk from “Irish grass fed cows” and uses the word “pure”. The fact that it is made from cow milk of those who are grass fed, doesn’t always mean it is really any different than other butter. Most cows are grass fed and it can mean different things. This butter may have a different taste but it doesn’t make it any healthier or better than other butters. The label might make someone think this though.

https://www.kerrygoldusa.com

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This juice states it is organic 100% juice from concentrate which will make people this may be the healthiest option to purchase. This can be misleading due to the fact that there is still a healthier more nutritious option such as fresh juice that doesn’t go through the process concentrated juice does and lose as much of the nutritional value. Organic apples are also used in this juice which means that the apples are less likely to contain food born pathogens and more good bacteria than the average apple.

https://www.northcoast.organic/what-makes-apples-organic/

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This product uses several different laden terms, however the label isn’t in correct because it is labeled with a USDA sticker to show it truly is organic. The labeling of 100% grass fed ground beef can be misleading or misinterpreted because most cows are grass fed, but are grain fed at some point also.

https://toplinefoods.com/grass-fed-beef-meat-vs-organic-beef-meat/#:~:text=A%20lot%20of%20small%20business,they%20could%20afford%20the%20label.

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Value laden terms are all over. They are used to create more sales and a ton of people believe what a label says without doing anymore research. Laden terms can be false just as much as they are correct. It is important people do further research to know what they are actually buying and consuming.