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I am a second-year student specializing in Entertainment and Multimedia Computing (EMC) at Mapúa Malayan Colleges Mindanao. Beyond my academic focus, I have a strong interest in gaming, particularly with titles like Genshin Impact, which has not only been a fun escape but also a source of creative inspiration. I am also interested in fashion, art, and designs, because my eyes seek the presence of Philippine aesthetics and beyond. I enjoy exploring many things, from our culture to western, I am a very curious guy. With the use of Philippine Pop Culture, I would like to expand my experiences around it. To know more about my culture, the pop culture.

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My Philippine Pop Culture interests are...

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My Philippine Pop Culture interests are...

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Maki (Pinoy Artist)

Bini (Pinoy Pop Group)

Pinoy Big Brother (Pinoy TV Show)

Street Foods (Isaw, Kwek-kwek, etc.)

Drag Race Philippines (PH Adaptation)

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I have chosen Teleserye and Web Series as the Contemporary Philippine Pop Culture. This resonates with me more and I, as an avid watcher of many pinoy-related shows, enjoy seeing the pinoy aesthetics, as it relates to me being an individual living in the Philippines.

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There are many Teleserye and Web Series I enjoy, but I would like to highlight series that involve of eliminating each other. Pinoy Big Brother is one of many examples of elimination TV shows. PBB is not only entertainment, it also gives a purpose to the society whom are watching. PBB shows that people who lives inside are also human, and these are traits we will notice also in the outside world. With that, there comes Kuya as guidance to the Housemates, showing them, and to us viewers, what actions and emotions are valid and what aren't.

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Framing Pinoy Big Brother (PBB) within the Uses and Gratifications Theory, this reality show provides a platform where audiences can engage with multiple layers of entertainment, information, and identity formation. PBB captivates audiences by providing them with an intimate look into the lives of housemates from various backgrounds, allowing viewers to connect with contestants whose personalities or life stories resonate with their own. This interaction fulfills viewers' need for entertainment and social connection as they actively participate by voting, engaging on social media, and discussing the show’s plotlines and controversies. Beyond mere entertainment, PBB also serves as a source of information, subtly influencing viewers’ perspectives on social issues by representing diverse identities and challenges that reflect real-life struggles of the Filipino people.

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On a deeper level, PBB influences identity formation and social behaviors by positioning contestants as symbols of success, resilience, or personal growth. The program presents narratives of transformation, showing housemates overcoming personal challenges or embodying values such as “pagiging matatag” (resilience) and “pagiging totoo” (authenticity), which resonate culturally. The show’s structure, with its weekly nominations and evictions, often highlights both positive and negative aspects of contestants’ personalities, prompting viewers to evaluate their own values and identities. PBB also encourages social behaviors like voting, voicing opinions, and debating ethical issues that arise within the show. This not only strengthens communal bonds but also normalizes discussion around social and political issues, as viewers take part in shaping who represents the PBB values—a reflection of the collective values of Filipino society.

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PBB Connect - Russu and Crismar supporting ABS-CBN Shutdown.

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PBB Gen11 - Kai meeting her biological mom.

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PBB Celeb Edition 1 - Coming out story of BB Gandanghari.

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PBB Double Up - Melai becoming the PBB Double Up Big Winner.