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B00118888 Niamh Masterson Final Written Reflection

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I also conducted extensive research on our two interviewees. I did not want to go into the interview day unprepared and with no idea what to expect from our two interviewees. On the internet, I discovered a wealth of information on Laura and Sharon. It gave me an insight into their sporting career and I could see how much time they devoted to their specific sport.

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An Cosmopolitan UK interview from which I drew inspiration when editing the women in sport promo video.

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An Cosmopolitan UK interview from which I drew inspiration when editing the women in sport promo video.

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Sabrina Carpenter on fangirling over Beyoncé and the meaning behind her single 'Fast Times'

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Peach and White Refined Collage Birthday Personal Instagram Post

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All Star Day 2022; Digital Marketing & Content Strategy Planner

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All Star Day 2022; Digital Marketing & Content Strategy Planner

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Digital Marketing & Content Strategy Planner

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Digital Marketing & Content Strategy Planner

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Creating these planners also assists me in achieving my professional goal presenting. The fact that I had to deliver them to two different clients helped with my presentation skills and confidence. After the first presentation, I was able to reflect on how I delivered the material, and when I moved into the second presentation, I carried what I did well and adjusted a few things that I felt did not go so well. See both presentation below

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Women In Sport; Digital Marketing & Content Strategy Planner

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Women In Sport; Digital Marketing & Content Strategy Planner

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Women In Sport Digital Marketing Plan (1)

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I designed content calendars for my All Star Day Basketball client and my Women In Sport client. Their consistency on their social media's was one significant area where I found they were lacking. They did not post consistently, and as a result, they did not receive a lot of engagement and sign ups. To help them visually present their content scheduling, I created content calendar's. I advised them to post three times a week since overloading their audience might cause them to get disengaged. I developed a color-coded scheme to help them in visualising the information that will be provided each week. This is extremely beneficial since it will assist them in determining what content they need to post for the next week, ensuring that they do not repeat the same content.

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After our first meeting with our client we sat down and created a work plan dividing out the work. We kept in mind our strengths as individuals as we wanted to produced the best quality of work for our client. Incorporating a planner into our work helped us tremendously, as it not only motivated us to complete our work, but it also held us accountable.

Having this planner was very beneficial and it also help me achieve my personal goal communication skills. It allowed me to communicate with my time to make sure we were all on track. I did not shy away in our group setting due to my lack of confidence in speaking up. It made me step up and showed I had the ability to communicate with confidents to my group.

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Logo's are attached below

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Sharon's Interview * To view the video you must clink on the URL under the video to access it * 

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Sharon's Interview * To view the video you must clink on the URL under the video to access it * 

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https://youtu.be/xSvrVj3eZ3g

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Laura's Interview * To view the video you must clink on the URL under the video to access it * 

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Laura's Interview * To view the video you must clink on the URL under the video to access it * 

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https://youtu.be/2msMXBQe5B0

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My professional goal for semester 2 was presenting. I consider myself to be a confident person, but I believe I still have room for improvement when it comes to delivering and presenting information. I tend to be nervous speaking in front of important people because I am afraid I will not get the message across correctly. I know I can do it most of the time but sometimes my nervous get the better of me. Conducting this interview set me up for the challenge to achieve my professional goal. I knew I had to have the interview under my control the entire time. I am pleased I took on this position since it gave me greater self-assurance and showed me that this is one area I would really like to develop more in the future. When you interview people you gather lots of amazing information and in particular when reflecting back on the interview afterwards,  I now know this is something that I really enjoy doing and would consider undertaking something associated with this line of work in the foreseeable future.

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Their original logos vs my recommendations

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Their original logos vs my recommendations

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See below screenshots of the account

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Countdown / Popup Stand Reminder (Stories)

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Countdown / Popup Stand Reminder (Stories)

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Original headshots they took and wanted to use

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Original headshots they took and wanted to use

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Originally, the three guys wanted to take their own headshots. I allowed them to do so as long as they sent them on. I've included the first set of original headshots below. As you can see, they were not up to standard. They were all dressed differently, had different lighting, and the quality for each was different. When I saw the pictures, I immediately contacted them and informed them that I would take their headshots because their images were inadequate. I was so pleased that I decided to redo them as they came out I believe a 100 times better and appeared professional.

The final headshots are attached below.  As you can see, the photos are of higher quality. Following previous headshot photo shoots and the master class I attended this semester which was ran by Ronnie, I reflected on my photography skills; the brightness, the setting, how I captured each individual and the teams' dress code on that particular day in order to improve my photographs. To aid me, I watched YouTube videos and researched how other sports teams performed their headshots. When it came to the final headshot photo shoot, both practice and research were beneficial. It gave me the confidence and ability to arrange everyone appropriately and I knew how and why to place the lighting and camera settings accordingly as a result of the skills I learned from the master class and research. I was very pleased how the final headshots turned out. The guys were a little nervous coming into the photo shoot but, I reassured them that they will be fine and I let them have a look at all the photos taken and they got to pick their favourite one.

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We created a sample content calendar to demonstrate to Nathalie and the CDM students the value of creating one and the necessity of planning when it comes to preparing content for posting.

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We created this presentation as a group so that Lisa and Adis could present it to the CDM students to assist and guide them through their content creation process.

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As a group, we created this presentation to distribute to students and lecturers in order to promote the event and attract participates.

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We decided as a team to create a mood board to help us, Nathalie, and the CMD students understand how we want to market the event, but also to ensure that everyone is on the same page in terms of branding, target audience, sponsorship, and social media. Canva was used to create the mood board. The mood board captures all of the major components of how we thought GameJam will be perceived by their target audience. We included a neon colour scheme, font samples, event flyer examples, examples of relevant sponsorships, target audience, and a table describing the many recommendations such as social media channels, content categories, videos, and a content calendar.

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https://youtu.be/6QhpxJ2Fi_A

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Game Jam Experience and Advice - Evan Williams

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I created a short introduction video in which I explained who I am, my three semester goals, and a small description of each of my clients. I uploaded the video on YouTube as Padlet unfortunately would not let me upload the video through this. To access the video link, you need to click on the URL provided below which has stars beside it. Hope you enjoy !

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Click the link under the video to gain access !

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Click the link under the video to gain access !

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********     https://youtu.be/RBsR7W6rEko   ********