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When you see these festive decorations, what do you notice first?

In your opinion, do these decorations strengthen your sense of connection to Chinatown culture? Why or why not?

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What is your first impression when you see these street signs?

If there were no Chinese translations, would this place feel different to you?

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Paddy Power and Betfred are companies in the UK offering betting or lottery services.

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Do you think these translations (e.g., “帕迪鲍尔”, “必发”) help you understand or associate any special meaning?

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Do you think this kind of Chinese-English design is mainly to provide information, or more about aesthetics and brand style?

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The Chinese and English names are not direct translations. Why do you think they chose to name them this way?What feeling do they give you?

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Do you think using such names with regional or dialect features affects customers’ experiences?

If more general Chinese names or direct English descriptions were used, do you think it would be easier to understand? Or do you feel keeping these names has more cultural meaning?

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In your opinion, is this bilingual naming more like a way to express cultural identity or a marketing strategy? Why?

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Phone Box: A Symbol or a Tourist Product?

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Phone Box: A Symbol or a Tourist Product?

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This phone box used to be a communication tool, and now it has become a display or photo spot. How do you feel about this change in its function or meaning?

This phone box combines a classic British symbol (the red telephone box) with a Chinese label. What do you think about this combination?

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When you see the Chinese and English names (Mrs Bakery / 包租婆), what is your first impression?

Many of the signs mix Chinese and English, and use cartoon designs. What effect do you think this style has on customers?

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Do you think using different reading orders (traditional right-to-left or modern left-to-right) has any effect on the restaurant’s image or sense of culture?