# data[].attributes.body
K-pop celebrities have a big effect on skincare in the Philippines because of what they post on social media. Many fans admire their clear and glowing skin, so when idols share the products they use, Filipinos want to try them too. K-pop idols use a variety of Korean beauty products for their skincare routines, with many endorsing brands like Innisfree, Laneige, COSRX, Beauty of Joseon, and Mediheal. Their skincare routines and tips often go viral online, and fans copy them to look like their favorite stars. Since social media makes fans feel closer to idols, people trust what they recommend. This is why Korean skincare has become very popular and easy to find in the Philippines.

For local brand Bench is a well-known clothing brand in the Philippines that works with international people. When these celebrities promote Bench on social media, many Filipino fans want to buy the same clothes. This makes Bench more popular.

# data[].attributes.body
King Gabrielle Landicho

I find that local brands like Jollibee and bench , as well as global companies like Coca-Cola and Netflix, use media channels most effectively in the Philippines because they know how to localize their campaigns, tap into Filipino emotions and culture, and blend traditional ads with digital platforms like Facebook, TikTok, and YouTube to really connect with people and drive sales.

# data[].attributes.body
For me, one local brand that has effectively used media channels is Shopee. Shopee leverages social media advertising. Filipinos enjoy staying on what is trending, Shopee makes use of social media advertising. Many local influencers collaborate with other influencers to create engaging content which makes Shopee more recognized, this makes their overall marketing strategy stronger.

# data[].attributes.body
For me it’s Jollibee, because it’s super well known for us Filipinos, not just for it’s good food but for their ads that really connects with our emotions and it taps into the Filipino core values of family, love, resilience and nostalgia making the brand integral to the culture. And for the global brand is Netflix, they use localize content and promotes Filipino shows and artists. Their social media posts are also very witty and relatable to Pinoy humor.

# data[].attributes.body
I think for local, Jollibee does well in marketing through their heartfelt commercials that I've seen being reacted to, even by non-locals, throughout social media. Shoppee and Lazada also do well as I see most of their ads in all of my social media accounts and easily pick-up the algorithm of my recent searches to show me products I'd be interested to buy. I think international brands have a bigger grasp on marketing on a global scale, having greater reach through greater funds as they can hire celebrities to endorse their brand products and image through ambassadors. I don't really have a specific brand to coin because most of those that reach me are ones endorsed by my favorite celebrities so I think that depends on a brand's specific target demographic on who they'd hire and the consumers depend heavily now on who are fans of their endorsers

# data[].attributes.body
shopee/lazada have completely changed how Filipinos shop. Their marketing is defined by massive, highly anticipated "sale events" like 11.11, 12.12, and so on. They combine gamified experiences, celebrity endorsements, and constant flash sales to create a sense of urgency and excitement.

# data[].attributes.body
Penshoppe is a great example of a Filipino brand that has successfully grown from a local company to one with an international presence. They have achieved this by having a strong social media and marketing strategy, including using well-known international celebrities as endorsers, while still maintaining their Filipino identity.

# data[].attributes.body
I think Mcdonalds. Mcdo is one of the most popular fast food chain in the Philippines. Mcdo uses Tiktok, Facebook, and Instagram as their media platforms to market their products using advertisements/ commercial. They also have an app called " Mcdo App" where you can see deals and menu that they are offering. One of their ambassador is Vice Ganda, which is a great choice , since she's a well-known actress. Filipinos are easier to influence because they are aware in using social media platforms. Social media can influence our taste, behavior and beliefs. That's why I think most of the brand is using social media as their marketing strategy because it can easily access by all.

# data[].attributes.body
I don't know why but, the first brand that comes up on the internet are brands from shopee as a filipino brand but yeah I do also think so as it is always highlithed on my mother's tiktok with engaging content, entertaining and more. I have nothing more in mind so I have nothing to share.

# data[].attributes.body
Jollibee is one of the fast food chains that has proven itself globally competitive. When it comes to food like the Jolly spaghetti and Chickenjoy . Moreover, the brand is known for its heartwarming short stories that often evoke stroke strong emotions, resonating deeply with Filipino values and experiences. Lastly, Jollibee stands out with it’s lively and entertaining mascot, which adds to the joyful atmosphere. This is why “Sa Jollibee, bida ang saya.”

# data[].attributes.body
For me, Jollibee, Bench, and SM Supermalls are good local brands that use media well. Jollibee connects with people through emotional ads, Bench uses influencers to stay trendy, and SM Supermalls posts often to keep people updated. For global brands, Coca-cola, Nike, and Samsung stand out because they make content that fits Filipino culture, interests, and love for gadgets. I think they are effective because they know Filipinos are very active on Facebook, Tiktok, Youtube and other social media platform, so their ads are relatable and easy to share.

# data[].attributes.body
I think Jollibee, because Jollibee is renowned worldwide, and their usage of different media or various media captures the intent of their audience. For example, their commercials - we as Filipinos are often fond of moments like heartwarming ones, and we sympathize with them and form a bond of connection.

# data[].attributes.body
For me, a local Filipino brand that uses media channels to drive their sales and marketing is Cho-Brew Coffee Station from TikTok. Through their funny videos such as the famous "Day 03 as a Trainee Barista", they get recognition and also get some potential customers which would make their viewers think of stopping by their coffee shop. They do this because Filipinos love some entertainment and fun videos, so instead of directly promoting their shop, they thought of making it fun and very entertaining by doing skits.

For global brands, I think of Uniqlo and/or Miniso. Through their professional ads, they can easily get customers. Because of their popularity, they get more customers from their existing customers through word-of-mouth.

# data[].attributes.body
Jollibee over the years, has created many advertisements which are usually emotionally driven. Their ads normally show Filipino values which connects the viewers to the ads emotionally because their able to relate.

# data[].attributes.body
I think Tala by Kyla, a local brand, has grown popular by making jewelry pieces that are not only affordable but also meaningful. Through Instagram, TikTok, and other social platforms, the brand shares aesthetic visuals, user-generated content, such as giving free ear piercings and relatable messages that resonate with young Filipinos who see jewelry as an expression of self and sentiment. By tapping into digital trends and using influencers, Tala by Kyla has turned simple accessories into symbols of individuality, friendship, and love.

# data[].attributes.body
In my opinion Jollibee a "local filipino brand" are doing effectively on marketing here in the philippines on how they make a short film and sells emotion to people.

And on global brands that excels here in the philippines I would say coke on how they implement media to market their product. Additionally they use popular artist to show that even them likes their products.

# data[].attributes.body
I think ABS-CBN is effective in using media because they maximize platforms like Spotify to share their shows, podcasts, and music. Their P-pop group BINI has also become very popular, reaching millions of streams, and is now trusted to endorse big brands such as Jollibee, Samsung, and Shopee.

# data[].attributes.body
Ginebra San Miguel, can be an example as they are well advertise and well known because of the PBA and they also have advertisements in television. Another company would be Jollibee as they make skits that are advertise in television and social media platforms. Which leads to there popularity within the Filipino community especially with children. Globally Jollibee is not that popular but in the Philippines it is the most popular fast food because of their promotions and advertisements.

# data[].attributes.body
In the Philippines, Bench, uses famous celebrities and influencer to promote their clothes and reach more people. For global, Power Mac Center does a great job in promoting apple products through online campaign, events, and promos that attract tech fans.

# data[].attributes.body
A local Filipino brand that I think effectively uses their channels for marketing their product is Petal Express. Petal express is a flower shop that goes around different locations to sell their affordable mini bouquets. Most flower shops sell in high price ranges and I think that this brand uses the opportunity to market their product to students, private events, and young people that are interested in their product. Not only that, they are very active on their social media pages that allows people to be informed where their flower shop location will be.

# data[].attributes.body
I think Jollibee has always been a company that consistently creates advertisements and introduces new items to their menu. They have recruited many famous artists such as Anne Curtis, Aga Muhlach, and BINI. I also often see their posters everywhere, as well as their online video advertisements. Jollibee has become the restaurant that represents the Philippines, and it has always been popular among kids because of its food and, of course, its mascot, Jollibee. There are also many videos of Jollibee being silly on the internet.

# data[].attributes.body
One local brand that truly stands out to me is the clothing brand Richboyz because of how effectively it uses social media platforms to drive sales and marketing. The owner actively vlogs and shares “a day in his life” content, which makes the brand feel more authentic and relatable. What’s interesting is that whenever he travels abroad, he releases merchandise inspired by that journey, making the brand’s collections feel fresh and personal. He is also connected with huge social media icons like Rei Germar and Miggy Romulo, who help promote the brand simply by being part of his circle, creating organic exposure and influence that resonates with a wide audience.

# data[].attributes.body
For me angkas app is the most effective app that drives their sales and marketing effectively by using witty and conversational social media posts that relates many people like they post about traffic and current events here in our country.

# data[].attributes.body
Gcash is local, I'm sure of it. I'm certain na huge sya in our country since it is widely used and accessible. Their advertisements are also prominent sa social media kaya almost everyone is aware of this brand/company in the country, especially naman na this is used by many users, meaning the brand/app serves functionality to what people look for or need and maraming services naooffer ng brand.

# data[].attributes.body
I think Jollibee, the Filipino fast-food chain, is one of the Filipino companies that effectively uses media channels to drive their sales and increase their market. Jollibee uses emotional ads, often sad or heartwarming, to capture people’s feelings, and it has been doing this for years. Aside from that, their mascot, known for its mischievous and funny behavior, often goes viral on different online platforms, making the brand more visible and engaging all across the world.

# data[].attributes.body
For me, I think brands on TikTok are among the most effective media channels for driving sales and marketing here in the Philippines. Given how popular TikTok is nowadays, it has become one of the most successful platforms for marketing content. Businesses can use it for live selling, posting videos with yellow baskets, showcasing their own products, and much more.

# data[].attributes.body
In my opinion, the Highminds Clothing because they always use social media platforms as their most effective way to influence people to buy them. Thus, every local and global brand use media as their most effective tool to influence people.

# data[].attributes.body
Jollibee is one of the most effective Filipino brands in using media channels for sales and marketing. Their campaigns especially the “Kwentong Jollibee” Valentine’s series show how they use storytelling on Facebook, YouTube, and TV to capture Filipino emotions about family, love, and togetherness. Instead of focusing only on food, they highlight values that Filipinos deeply relate to. This emotional branding makes their ads go viral, creates strong customer loyalty, and translates directly into sales.

# data[].attributes.body
When it comes to product the first thing I think of is bebang halo halo the way they use Facebook as a marketing platform is good and also way to connect to the masses of Filipino plus Facebook is the most used social platform here in the Philippines

# data[].attributes.body
Filipinos are highly active on social media, creating a fertile ground for brands to build communities, interact with customers, and drive loyalty through personalized content and influencer marketing. The key is leveraging Filipino consumers' high social media engagement and strong desire for relatable, community-driven, and convenient brand experiences.