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Gathering info about consumers

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Consumer research is the process of studying consumer behavior, preferences, needs, and motivations.

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What for: Gaining new ideas from potential/current customers, measure target groups (the scope)

What is: process of analyzing consumer wants, needs, and behavior

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customer research is studying customers to know what they need and want, so businesses can make better decisions and satisfy them

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To know customer preferences to better understand the market

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Consumer research is collecting and analyzing information about,

Needs and wants

Buying behavior

Perception of attitudes

Decision making process

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understanding what people like, need, and why they buy things, so businesses can make better products and connect with customers

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Consumer research is finding various information about consumers and how they behave to be able to cater to their needs and wants.

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Consumer research (is when we analyze customer behavior) is one of the most important and beneficial step that helps at targeting the market in order to increase / leverage the sales of our business

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To collect data about consumers so you can see what their desire is

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In my opinion consumer research is important for companies to understand the markets in which they operate and how to meet their consumers needs by gaining insight on behavioral aspects

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I think Consumer research is a process of gathering qualitative and quantitative data about the business’ consumers, this is so that the business can understand the motivations, preferences, and buying behaviors, therefore strengthening brand positioning

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I think consumer research as a business is when we study about the target customer’s behavior, including what they like, want and needs. If as a consumer is when we check on the products that we want to buy before purchasing.

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Consumer research is a process of collecting information about consumer preference

It helps business understand their target market and improve their products

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It's about research methods (qualitative and quantitative)

to get information from customers

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In my opinion consumer research can be social media and online behaviour because it provides insight into what people think, feel and act. and what it can be for is to understand customer needs.