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Comparing Secondary & Primary Data in Marketing Research

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What is Market Research? An Informative Presentation.

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Market research essentially helps marketers and organizations find answers to their business related problems which they encounter every day. A very informative presentation with pictorial representation of Market Research Process. Read full article at http://whatismarketresearch.com/market-research-basics/what-is-market-research/

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These are the features of Marketing Analysis!

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These are the features of Marketing Analysis!

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The purpose of any market research project is to increase understanding of this subject. With markets throughout the world turning highly competitive, market research has never been more important for all organisations, large or small. Market research determines the feasibility of a project and it is an essential tool in adapting a business strategy (communication, pricing policy, products, range…) for the best results.

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The method for writing a marketing analysis!

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The method for writing a marketing analysis!

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This is how a Swot analysis is carried out in a company!

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This is how a Swot analysis is carried out in a company!

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From a marketer's perspective, a marketing analysis involves looking at every angle of a market to determine policies that will help a company capture more of a market share and make the share it already controls more profitable. An analysis of customer desire and satisfaction is a large part of marketing. Logit analysis, for example, surveys consumers and looks at needs that have not yet been met to predict how an untried product may perform in a fresh market. For companies innovating a new market, this is crucial, because producing too many units of a product results in a massive loss, while producing too few results in a loss of customer satisfaction and opens the door to competitors.

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A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, workforce expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.