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Social media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:

reach your customers better

create online networks

sell and promote your products and services.

However, there is risk in using social media for your business. Tread carefully and learn both the pros and cons before you start.

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Social media for business | business.gov.au

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Social media can help promote your business and connect with your customers online.

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Curiosity Question: Is it good to promote your business in Social Media?                                                      Questions the article answers: How do you develop your brand with Social Media? ¨ exchange ideas to improve the way you do business, increase revenue by building customer networks and advertising¨                             Research Path Questions: What are some ways you can attract more customers? 

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Curiosity Question: Is it good to promote your business in Social Media?                                                      Questions the article answers: How do you develop your brand with Social Media? ¨ exchange ideas to improve the way you do business, increase revenue by building customer networks and advertising¨                             Research Path Questions: What are some ways you can attract more customers? 

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How to Use Social Media for your Business - YouTubehttps://www.youtube.com › watch

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How to Use Social Media for your Business - YouTubehttps://www.youtube.com › watch

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For anyone looking to grow their business, social media networks are a great place to start. With over 49% of the global population being active across different platforms, there's no other place where you can find such a big audience pool.

But your leads and prospective customers will not come running to you as soon as you create an account for your business. You'll have to make an effort to attract them.

There are many techniques and strategies that you can implement to attract customers on social media. Here are 7 proven tactics to consider:

Create a Facebook Group

Of course, your brand needs to have its own page, but creating a Facebook group can bring in some added benefits.

Essentially, groups aren't much different from online forums. Primarily, they encourage members to be more active and engaged.

They can post questions, answer them, offer advice to others, and even share experiences with your brand.

You do, however, need to be much more active on your group than on your page. You cannot leave the members to themselves.

You'll need to answer as many comments as possible, and start discussions. The group should be regarded as an extension of your brand page, so you still need to offer some value.

Use it to dive deeper into some interesting subjects, to talk more about the posts you've shared on your page, and offer advice.

This allows you to create a sense of community, and the members will become more emotionally invested in you and your business, driving engagement and generating leads.

Engage in Conversations in Your Field

Consumers want to buy from companies they trust. One of the ways to earn their trust is to educate them and offer them valuable information.

While you can, and should, do this through your own posts, if you want to reach a wider audience, you should branch out.

This means participating in conversations related to your field outside of your own page and group since most relevant discussions won't be held there.

You can search for those conversations by monitoring the relevant hashtags, or looking up certain keywords.

If you see someone talking about a problem you can help to solve, you can offer useful advice without being too promotional.

If someone has an issue with your competitors, you can offer suggestions there as well. Again, avoid being too promotional, and avoid criticizing competitors. This is all about being helpful to leads.

Run Fun Social Media Contests

Who doesn't like a little bit of friendly competition or contest? They're fun, exciting, and you get a chance to win something special.

Everyone enjoys receiving something for free, and there's no easier way to attract more customers than to offer them something nice.

1 in 3 people who take part in a contest accept to receive further information from brands, and it's up to you to nurture the relationship with the contestants and turn them into loyal customers.

The contests you create can be anything. Ask your followers to share interesting pictures or stories that are related to your products or services. Have them complete a task, participate in an activity, or more.

Just make sure that your prizes are valuable. A few free products or a special discount can work wonders.

Create an Online Quiz

Online lead quizzes are by far the most effective strategy for attracting more customers through social media.

They're fun, exciting, and will let you know which "F.R.I.E.N.D.S." character you are, and it gets easy to promote your products and services without being too pushy.

The average lead capture rate of a quiz is 33.6%, so it's obvious how beneficial they can be for your business.

With a good quiz tool, you can create an online quiz in no time. Just remember that the topic of the quiz has to make sense for your business.

Be Quick to Respond to Inquiries

Over 85% of customers expect you to respond to their questions and inquiries on Facebook within 6 hours, and the sooner, the better.

Regardless of whether you've received a positive or negative comment, it's important that your answer is respectful and professional.

This will show others the excellence of your customer care and will help you build a good reputation.

Create Fun Videos

Videos shared on social media platforms get more activity and more engagement. Video marketers get 66% more qualified leads per year on social media.

So, creating video content is a must for attracting your customers. Keep your videos light-hearted and humorous, since this works best across all platforms.

You can use video to introduce yourself and your staff to your audience, answer questions, share your experiences...the possibilities are endless, and the end result is well worth it.

Stick to a Posting Schedule

Lastly, it's crucial for you to have a posting schedule and stick to it. Inactivity equals disinterest, so your followers will think less of you if you neglect them.

Play around with your posting schedule until you come up with one that works best for you. While you don't want to spam your followers and bore them, you'll still want to keep them interested in regular valuable posts.

Try to share something on social media at least a few times a week. If you cannot manage that, either hire a social media manager or delete your account.

The Bottom Line

To cap off, attracting more followers and more qualified leads on social media can be achieved through these 7 steps:

1. Creating a Facebook group

2. Engaging in conversations in your field

3. Running social media contests

4. Creating online lead quizzes with a good quiz tool

5. Being quick to respond to inquiries

6. Creating fun videos

7. Sticking to a posting schedule

All of these steps are relatively easy to follow and can be extremely effective. Just remember, these are great techniques, and it's up to you to decide how you'll incorporate them into your broader strategy.

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7 Best Ways to Attract Customers Through Social Media

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For anyone looking to grow their business, social media networks are a great place to start. With over 49% of the global population being active across different platforms, there's no other place where you can find such a big audience pool.

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Curiosity Question: Can you succeed in a business with no followers on social media.                                          Questions the article answers: How to catch peoples attention with Social Media?¨Make entertaining videos that catch peoples attention, and create fun Social media contest¨                           Research Path Questions: What is the best app to promote a buissnes?      

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Curiosity Question: Can you succeed in a business with no followers on social media.                                          Questions the article answers: How to catch peoples attention with Social Media?¨Make entertaining videos that catch peoples attention, and create fun Social media contest¨                           Research Path Questions: What is the best app to promote a buissnes?      

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5 Ways To Attract Visitors To Your Website - Blogwww.tritoncommerce.com › blog › articleid › 5-ways-to-...

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5 Ways To Attract Visitors To Your Website - Blogwww.tritoncommerce.com › blog › articleid › 5-ways-to-...

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A solid marketing strategy is what sets apart an abandoned storefront from a thriving business. But when your manual marketing efforts come up short, there are many marketing apps you can rely on to streamline the promotion of your business.

Keep reading for ten of the best marketing apps for small business owners.

Microsoft Planner

Some of the greatest business ideas ever conceived started on a humble whiteboard. The Microsoft Planner task management software and companion app ( Android, iOS) work as a digital whiteboard.

Each board represents a project plan and each sticky note on the board serves as a task you can assign to a member of a team. A couple of simple actions allows you to create new plans, teams or tasks, or modify existing functions.

Hootsuite

Manually maintaining your business social media profiles across multiple platforms such as Facebook, Twitter and Instagram can consume valuable resources and time. Hootsuite ( Android, iOS) provides a consolidated dashboard that lets you view and manage profiles, schedule posts and gauge the efficacy of campaigns on every social platform where your business maintains a presence.

Facebook pages

Two out of three American adults use Facebook, according to Pew Research, which makes creating a business Facebook page integral to attracting your target audience. The Facebook Pages app ( Android, iOS) gives you a convenient way to post photos and text updates to your page, respond to customer comments and view notifications. You'll also be able to track the success of posts through metrics about post reach, engagement and likes.

Yelp

Yelp receives an average of 32 million unique monthly app users. Not surprising since few review sites have managed to compile millions of business reviews on a single platform as neatly or efficiently. Having the Yelp app ( Android, iOS) on your smartphone allows you to fill out or modify your business profile, view your business rating in real-time, read reviews and respond to customers on the go with a few taps.

Fiverr

Need a last-minute graphic for your website before it goes live? How about conversion of a blog post into a PowerPoint presentation you need to deliver to a client in a few hours? The Fiver app ( Android, iOS) is one of the best marketing apps for small business owners in need of an extra hand.

It allows you to outsource everyday tasks at a reasonable cost to a chosen member of Fiver's global freelance pool. Having an economical resource to call upon can be a leading convenience for cash-starved business owners.

Canva

Need a need an infographic or a sketch of a product prototype? Canva allows you to create stunning still graphics, animations or videos directly from your smartphone. Better yet, the app ( Android, iOS) lets you upload the created images directly to the social media platform of choice for pictures that require immediate viewing.

Clover

Physical punch cards disappear from customers' wallets every day, which makes them a poor method of building customer loyalty. The Clover app ( iOS) revolutionizes old-fashioned punch cards by digitizing them. With a tap, you can mark a virtual punch card on a customer's phone, then extend a reward upon fulfillment. The app even supports hands-free payment and tipping so you can do without card readers when dealing with Clover users.

Mention

Defending the online reputation of your business is one of the outstanding challenges of today. Only, because the sheer number of digital outlets make it near impossible to gauge how people view your brand. The Mention app ( Android, iOS) scours over one million sources around the web, including blogs, social media and website forums, to alert you to where and when you were mentioned and in what regard so that you can take steps to improve your online reputation if needed.

Scoop.it

Content marketing should be a component of every small business owner's overall marketing strategy. But regularly identifying trending ideas to develop content around can be a challenge even for the creative-minded. The Scoop.it app ( iOS) allows you to search for topics and identify third-party content pieces that performed well in the searched domain. You can develop value-added content related to these favored pieces. In addition to, sharing the content with your audience to complement your original content.

Use MileIQ to keep a full, IRS friendly mileage log.

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Best marketing apps for small business owners | MileIQ

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A solid marketing strategy is what sets apart an abandoned storefront from a thriving business. But when your manual marketing efforts come up short, there are many marketing apps you can rely on to streamline the promotion of your business. Keep reading for ten of the best marketing apps for small business owners.

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Curiosity Question: Is Yelp one of the best apps to promote a business?                                                         Questions article answers: Is Yelp a great app to see how the business is going? ¨Yes, It allows you to fill out or modify your business profile, view your business rating in real-time, read reviews and respond to customers on the go with a few taps.¨                                                                           Research Path Questions:  What are the negatives that come with promoting a business online?

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Curiosity Question: Is Yelp one of the best apps to promote a business?                                                         Questions article answers: Is Yelp a great app to see how the business is going? ¨Yes, It allows you to fill out or modify your business profile, view your business rating in real-time, read reviews and respond to customers on the go with a few taps.¨                                                                           Research Path Questions:  What are the negatives that come with promoting a business online?

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Social media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:

reach your customers better

create online networks

sell and promote your products and services.

However, there is risk in using social media for your business. Tread carefully and learn both the pros and cons before you start.

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Social media for business | business.gov.au

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Social media can help promote your business and connect with your customers online.

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The Positive Side of Negative Reviews (Yelp In Your Words ...YouTube · Yelp for Business3 weeks ago

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The Positive Side of Negative Reviews (Yelp In Your Words ...YouTube · Yelp for Business3 weeks ago

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Curiosity Question:What are the bad things about running a business on Social Media?                              Questions article answers: Do bad reviews affect the business ? ¨ the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.¨

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Curiosity Question:What are the bad things about running a business on Social Media?                              Questions article answers: Do bad reviews affect the business ? ¨ the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.¨

# data[].attributes.attachment_link.readable_text
Social media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:

reach your customers better

create online networks

sell and promote your products and services.

However, there is risk in using social media for your business. Tread carefully and learn both the pros and cons before you start.

# data[].attributes.attachment_link.title
Social media for business | business.gov.au

# data[].attributes.attachment_link.description
Social media can help promote your business and connect with your customers online.

# data[].attributes.headline
Curiosity Question : What are the bad things about running a business on Social Media?                                         Questions article answers: Can a bad review effect the business? ¨the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.¨

# data[].attributes.subject
Curiosity Question : What are the bad things about running a business on Social Media?                                         Questions article answers: Can a bad review effect the business? ¨the risk of having false or misleading claims made on your social media (by your business or a customer). These claims can be subject to consumer law. For example, if a customer or fan posts misleading or deceptive information, particularly about competitor products or services, you might receive a fine.¨

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Giving people the opportunity to leave reviews for your company - be it on your website, Facebook or Tripadvisor - can have a huge impact on your reputation. And whilst negative reviews aren't the end of the world, it's not to say you should encourage them. Today, we're going to show you how to avoid negative reviews and keep your online reputation glowing.

Why do customers write negative reviews?

Believe it or not, customers don't actually want to leave a bad review - they want great service, a quality product and reliable delivery. So when bad feedback is given, it's usually warranted.

The most-common complains are bad service (52%), problems with products (31.4%) and policies they disagree with (16.6%) and when it comes to voicing these complaints, most customers do so to inform other consumers or give feedback to the business, with very few doing so out of anger

8 Ways To Prevent Negative Reviews

‍

1. Provide a great service

Pleasing your customers should be at the heart of everything you do. If you engrain that through your business model from start to finish, chances are, negative reviews will be few and far between. Here are some easy ways to make your customers feel valued, looked-after and less likely to turn to the internet to vent their frustrations.

2. Be your own customer

When was the last time you shopped at your own store or tried to access your own services? You may think you're doing a brilliant job, but until you put yourself in the shoes of your customers, there's no way to know for sure.

Regularly testing your company's performance from an outsider's viewpoint is a sure fire way to identify any problems your customers might be experiencing that could encourage negative reviews. Go through the process from start to finish - placing an order, speaking to customer service, waiting for the delivery - and fix anything that causes you an inconvenience.

3. Be easy to contact

None of us are perfect and even the best-run businesses in the world slip up sometimes. The key is to be prepared when issues do occur by making yourself easily contactable.

By giving your customers the opportunity to speak to you about issues they may have, they'll be able to vent their frustrations to you rather than online and it will also give you the opportunity to solve their problem with a solution, thereby preventing those negative reviews.

Every business should have some form of customer service in place that's easy to find and access - be it a call centre or online chat, communication is key.

4. Add more lines of communication

Building on our previous point is increasing your lines of communication. If possible, don't just offer support via email, but also a phone line - often people prefer to hear someone's voice when dealing with a problem. Another great addition is live chat - this is one of the quickest ways for your customers to get answers and to avoid negative reviews left on impulse.

The more opportunity you give the customer to contact you, the more confidence they will have in you as a business and the less likely they are to panic if things do go wrong.

5. Respond quickly to issues

Giving your customers these opportunities to contact you is great, but if they have to wait 48 hours for a response it's no good. 95% of unhappy customers will return if you resolve there issue quickly so speed is key here.

It's therefore essential not only to have support in place but a support system that's well staffed and functional. Make sure you can keep up with demand - providing slow, unreliable support is arguably worse than not providing any at all. Take a look at the call centre data above - over 50% of callers abandoned after 45 seconds of waiting. If every unanswered caller was to go on to leave a negative review, you'd see a pretty devastating drop in your star rating, that's for sure.

6. Be personable when resolving issues

Customer service isn't just about solving the customer's problem - it's also about representing the brand in the best way possible. If you send your customer pre-generated, template responses your customers are not going to feel heard or valued, and regardless of whether or not their problem is solved, they may harness unfriendly feelings toward you which could result in a negative review.

Personal replies are key to customer service success. Make them feel understood, appreciated and well looked after and those 5-stars should come rolling in.

7. Encourage customers to leave reviews

When's the last time you left a review? Left to their own devices, customers can be quite passive when it comes to reviews, with many more reading them than leaving them. However, 77% of customers are willing to leave a review if asked. By actively collecting reviews, you're likely to see positive feedback flooding in with customers eager to reward and thank you for your good service.

Whilst this won't prevent negative reviews per SE, it will help to cloud them and encourage customers to put them into perspective. After all, one negative review amongst fifty looks much better than one amongst three!

8. Listen to your negative feedback

It's not enough to simply collect reviews - you need to act upon the feedback you receive. Customer feedback is one of the most important assets your business can have. If you get recurring complaints, do something about it to prevent it from happening in the future and negative-review proof your business.

Having a system set up for handling negative reviews is paramount in preventing future ones.

9. Close your platforms

In Summary

It's impossible to completely negative-review proof your business but there are steps you can take to make them less likely. Remember, when they do happen, don't be too hard on yourself! Keep calm and learn how to handle negative reviews correctly, and you'll be surprised at how many benefits they can have.

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Why Customers Write Negative Reviews & 8 Ways To Prevent Them | REVIEWS.io

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Giving people the opportunity to leave reviews for your company - be it on your website, Facebook or Tripadvisor - can have a huge impact on your reputation. And whilst negative reviews aren't the end of the world, it's not to say you should encourage them.

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How To Deal With Negative Reviews - Forbeshttps://www.forbes.com › sites › theyec › 2019/07/24

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How To Deal With Negative Reviews - Forbeshttps://www.forbes.com › sites › theyec › 2019/07/24

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15 Smart Strategies for Handling Negative Reviews ... - Built Inhttps://builtin.com › expert-contributors › negative-cust...

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15 Smart Strategies for Handling Negative Reviews ... - Built Inhttps://builtin.com › expert-contributors › negative-cust...