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Tiktok features (vs. IG features) - WY

SGreans showing SG spirit - SH

Case studies and their effectiveness, what does well on Tiktok (in SG?) - EQ, SR

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What Singaporean youths love about Singapore

https://www.youtube.com/watch?v=nCTmCFc0zIk

Youths share what makes them proud to be Singaporean

https://youthopia.sg/read/youths-share-what-makes-them-proud-to-be-singaporean/

Young Singaporeans stepping up to tackle social issues

https://www.straitstimes.com/singapore/young-singaporeans-stepping-up-to-tackle-social-issues

SUPPORTING THE SG YOUTH ACTION PLAN JOURNEY

https://youthactionplan.sg/download/supporting-the-sg-yap-journey.pdf

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Gen Zs come together over social media to support migrant workers

https://govinsider.asia/innovation/sudesna-roy-chowdhury-singapore-civic-movement/

Gen Zs come together to ruin Trump's rally

https://www.google.com/amp/s/www.nytimes.com/2020/06/21/style/tiktok-trump-rally-tulsa.amp.html

TikTokers troll Trump's voter fraud hotline

https://www.google.com/amp/s/www.nbcnews.com/news/amp/ncna1247052

https://www.theguardian.com/us-news/2020/jun/21/trump-tulsa-rally-scheme-k-pop-fans-tiktok-users

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The night of 13th April was the tipping point for Sudesna Roy Chowdhury.

She'd just received an update on the number of Covid-19 cases in Singapore. Most of the 386 cases that day were linked to dormitories where migrant labourers live. "This was the watershed moment, where the majority of the cases are now going to start coming from the dormitories," she says.

That night Roy Chowdhury pulled together a translation website to help migrants communicate better with healthcare workers at the frontline. In the three months since, a community of volunteers led by Singapore's Generation Z have come together over social media to support migrant workers.
Ground up
Roy Chowdhury's original website helped doctors translate medical questions for migrant workers from Bangladesh. They refer to a simple table of English clerical questions, and play the corresponding Bengali audio. "Instead of making the workers read it on your phone, you can just press play. The biggest part is that I wanted audio and less tech", she says.

The initiative rapidly gained momentum, with plans for over 20 language coordinators. "I'm really looking forward to it because I think it might be a bit of a game changer, especially because you want to include dialects", says Roy Chowdhury.

By May, nearly 100 people had pitched in with offers from creating websites, to translating medical documents for Covid-19 and live calls. In the future, she hopes to provide reverse translation so workers can communicate their specific problems.
Building a youth movement
What started as a translation tool has since led to a strong community of volunteers to support migrants. "To me, it seemed that the biggest impact this had was getting together a community of people where we all want to help for the same cause", she says. All of their work to coordinate and expand the community was done on social media like WhatsApp and Instagram.

The civic movement has seen particularly strong leadership from Singapore's youth. "There is a strong lever of energy and potential in our generation", says Roy Chowdhury. Translatefor.sg is a 22 year old's website providing audio translations in 10 languages; while visualaid.sg is run by a 24 year old service designer providing visual translations. A 27 year old provided 500 daily Iftar meals for workers during Ramadan.

Over time, the community has expanded to other avenues of service. New areas include a food donation group and a mental health group translating songs and reading materials for workers. The most active group has been food donation, with one volunteer raising $37,000 for daily Iftar meals for workers living outside dormitories. "She's not in an organisation and all of us are just volunteers. So I'm really proud of people who work in contributing to learn and offer as well as coordinate" says Roy Chowdhury. Upcoming projects also include setting up a dedicated translation hotline, and working with NGOs like Relief Singapore to support Rohingya refugees in Bangladesh.

Roy Chowdhury's community is part of a number of other civic groups that have launched services for the migrant. Better.Sg, a collective of tech developers and creatives, want to tackle societal issues with digital tools. In February, they launched a tool to crowdsource masks when they were in short supply in drug stores. From domestic violence to mental health, it has been curating and promoting tools built by local volunteers like Roy Chowdhury.

At a time when many see younger generations as apathetic, it seems there is plenty of untapped enthusiasm and optimism in our future. These twenty-somethings banded together to help a community in crisis, using digital tools to build quickly and grow constantly.
Hear from the founder of Better.sg, Gaurav Keerthi, at 5pm SGT on 23 June, Tuesday. Photos by Sudesna Roy Chowdhury

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How Singapore's Gen Z have built a civic movement

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The night of 13th April was the tipping point for Sudesna Roy Chowdhury. She'd just received an update on the number of Covid-19 cases in Singapore. Most of the 386 cases that day were linked to dormitories where migrant labourers live.

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What content does well on Tiktok?
https://zubtitle.com/blog/6-best-types-of-videos-to-make-on-tiktok

https://www.shopify.com/blog/how-to-go-viral-on-tiktok

https://mediaonemarketing.com.sg/tiktok-marketing-singapore-guide/

the most-successful videos on TikTok are those that are easily replicated and quickly produced.

using popular music and hashtags

short and concise

pay close attention to trends

authenticity

relatable and memorable

local trends, hashtags, challenges, and contests

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TikTok has quickly exploded into one of the most popular social media platforms in the world. It's been downloaded more than 2 billion times and was the most downloaded app in 2021. As the app has grown in popularity, we've seen more and more creators flocking to the platform. But newbies often wonder the same thing once they've downloaded the app and created a profile: what type of content should I create?

Scrolling through the sheer amount of content on TikTok can be overwhelming, and it can be difficult to decide what types of videos will get you the most views and be the most effective for your marketing strategy. That's why we've put together a list of the best types of videos to make on TikTok. Just keep scrolling!

5 Best Types of Videos to Make on TikTok

1. Videos Based on Trending Sounds

One of the best types of video content to create for TikTok is videos based on trending sounds. Sounds are huge on TikTok, and it's extremely popular for creators to take a popular sound and use it in a video with their own twist.

Of course, in order to create this type of video, you have to figure out which sounds are popular on TikTok. To find popular sounds, just pull up the Add Sounds section and you'll be able to see a whole list of trending sounds. Pick one and start creating!

2. TikTok Challenges

Like many other social media platforms, challenges are very popular on TikTok. Surely none of us have forgotten the Ice Bucket Challenge. If TikTok had been around back then, we're willing to bet we would have seen ice bucket videos posted left and right.

There are lots of different challenges floating around on TikTok, but many of them are actually branded challenges created by companies to promote brand awareness. Challenges like the #PepsiCanBalance and #GuacDance (by Chipotle) are just a couple of examples. These challenges have a tendency to go viral and even cross platforms.

When it comes to TikTok challenges, you can create videos where you participate in trending challenges and use the appropriate hashtags. If you want to take it a step further, you can even create your own branded hashtag challenge and hope it gains traction on the platform.

3. Videos Based on Trending Hashtags

Much like Twitter, TikTok has a Discover section where you can view popular videos and hashtags. And, also like Twitter, this is a great place to see what's trending in the community and start planning your content strategy.

For a great example of using hashtags to find video topics that are trending, check out #seashanty on TikTok. Here's just one of the videos you'll see:

Right now, at this very moment, #summerofgaming is trending and listed in the Discover section. When you click on that hashtag, this is what you'll find.

When posting your TikTok, the best tactic is to pick a couple of really popular hashtags and a few less popular ones. It's good to get in on the trending hashtags that are ranking highly because it does give you the potential to reach a pretty huge audience. But you also have to keep in mind that these hashtags are highly competitive.

That's why using a few less popular hashtags is advisable. While they may not have as many people looking at them, you have more of a chance of getting seen by those people. Creating a good mix of trending hashtag videos is a good way to get eyes on your content.

4. Influencer Collaboration Videos

Connecting and collaborating with a popular creator on TikTok can be a great way to extend your reach and grow your audience. By collaborating with this other creator, you'll get access to their audience and have the opportunity to mesh your style with their own unique style and ideas.

If you decide to reach out to an influencer about collaborating on a video, take some time to brainstorm content ideas together. When it comes to influencer collaboration videos, you're really open to create any type of video content. So take some time to figure out what content would suit both of your styles and audiences.

5. Lip-Syncing Videos

Along with dance videos, lip-syncing videos were really the first type of content that TikTok became known for. And even though the platform has evolved since then and lots of different video types have also become extremely popular, it's never moved away from its roots. Lip-syncing videos are still some of the most viewed videos on TikTok and seem to be an enduring and intrinsic part of the TikTok ecosystem.

Even though they may seem, at first glance, to all be the same, there's plenty of room for creativity with lip-sync videos. You can incorporate dancing, recreate scenes from the original video, or add your own unique twist to a current popular lip-sync. Feel free to play around and be creative with your lip-sync videos. Those are usually the ones that receive the most hype.

6. Tutorials

No matter what type of account you have on TikTok, we guarantee that there is some type of tutorial video you can create. And these types of videos do extremely well on TikTok. In fact, #tutorial has approximately 75.6 billion views on TikTok.

Everyone wants to learn something new! And whatever your brand is all about, you can find some way to bring a tutorial to life on TikTok. Whether it's arts and crafts, cooking, makeup, dance moves, workout tips, product demos, or something else entirely, the opportunities are endless when it comes to tutorial videos on TikTok.

What are your favorite types of videos to make on TikTok? Tell us in the comments!

And don't forget - if you want to add captions to your TikTok videos with Zubtitle, you can sign up for a free account today and start creating!

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6 Best Types of Videos to Make on TikTok - Zubtitle.com

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TikTok has quickly exploded into one of the most popular social media platforms in the world. It's been downloaded more than 2 billion times and was the most downloaded app in 2021. As the app has grown in popularity, we've seen more and more creators flocking to the platform.

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- Gen Zs need incentives to participate in trends/ challenges
- Food is a popular topic of interest
- Must keep video duration short (<3 min)

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1. People & Places: A Day in the Life of
2. Food: A Taste of Hometown
3. Culture: Modernising SG traditional culture

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'a day in the life of'
- interesting, put ourselves in the shoes of
- need to consider if we can have access to these shops

'a taste of hometown'
- need to be careful, be mindful that it's not offensive
- might think we're destroying their culture
- unless it's something that Gen Zs do all the time

'modernising culture'
- instead of that, consider "did you know?"
- compare btwn past & present
-> e.g. sarong kebaya origins from indonesia? peranakan culture?
-> e.g. wayang kulit origins china?
-> e.g. mandarin collar origins
- tracing back history & past behind current known
- find something that most of Gen Zs know about

• themes: do all 3? or focus on just 1

go more in-depth

consider resources (are we confident in filming it/ doable?)

explain exactly what we want to do

if possible, storyboard

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24 – 34 age primary ta

13 & above have access to more features on tiktok

‘for you’ page: recommends content based on your likes

What drives trends:

-          Moments of life – back to sch, university, campus education related

-          Tiktok for good – mental health awareness, what u shld be mindful of when creating videos

Maximise engagements

-          Video reply to comments

-          Call-to-actions

-          Content that is engaging & interactive

+ hacks:

-          Seo keywords

o   Rise of ppl searching on tiktok

o   Allocate right keywords for videos (relevance, )

o   Text to include in caption & video affects discoverability

-          Use tiktok sounds

-          Shorter content is more successful, so err on the side of brevity

-          15-35 seconds works best

o   Might not be the case for everyone

o   More context u give to audience

-          Use organic features on tiktok

1)      Optimise profile

a.       Good, memorable display name

b.       Good profile picture

c.       Compelling bio

d.       Link to bio

e.       Features – playlist, live calendar, q&a

2)      Optimise videos

a.       16:9 full screen, vertical format

b.       Utilise trends

i.      Trendingontiktoksg

Effect house

-          Design ar filters

-          Like spark ar

Effect discovery:

-          Extra tab to see creator’s built effects

#effecthouseSG

AR on tiktok is abt co-creation & storytelling

-          E.g filter with different options

-          Want users to tell a story

Principles

1)      Simplicity – hand, head tracker

2)      Versatility – e.g. green screen

3)      Interactibility – play w lightings, sounds, etc

-          Share your creations – create demo video of how to use effect

-          Engage w followers – respond, like comments

-          Connect w fellow effect house creators – discord channel

Most popularly used filters:

- Randomiser, Ar characters, Seasonal – festive, Halloween,

* Invite users to share experiences

Ar characters can be modelled externally & brought into effect house

can do face tracking, dogs & cats tracking

Copyright issue:

-          Only share content u own

-          Original content

-          E.g. uploading world cup content w/o editing

-          As long as editing is done, should be ok

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1. Mr Guo's Provision Shop
- remove 'malaysia currency declining'
- show how he overcame challenges

2. A Day In The Life
- cut out auntie saying 'take off mask'
- can include more tasks
- talk about the experience, appreciate that its not so easy
- showcase brand attributes through closing sharing

3. Rojak!
- voice-over, narration:

maybe it's the recipe?, but its so much fun trying together with friends

taste doesn't matter

go out of comfort zone to try something new, failed, but doesn't deter us

not very nice, but nvm, won't stop us from trying again