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This is just a backup I decided to create just incase potential viewers might not like the difficult words or possibly hard to understand what's going on, inside this backup is everything that is very similar to the original but in less fancy words and a lot easier to understand.

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Reflective Journal - 'Mixed Emotions' (Journey of my Showreel + Album Trailer)

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Reflective Journal - 'Mixed Emotions' (Journey of my Showreel + Album Trailer)

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11 pages in total

6,694 words

9 weeks

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Reflective Journal - Mixed Emotions Showreel + Album Trailer

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Uncle's Gym. This took a couple of shots, there was just a shouting man during his phone call in the background, plates banging on the floor and cars being moved around, but in the end i decided to cut out the audio and go to a cable machine no one is near and won't walk in front of the camera, with my cousin's help it work in the end.

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Overall Evaluation of the Entire Project - 'Mixed Emotions - Album Trailer + Showreel'

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Overall Evaluation of the Entire Project - 'Mixed Emotions - Album Trailer + Showreel'

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Over 2200+ words

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Evaluation - Showreel + Album Trailer.docx

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Accepting Incoming Phone Call Clip (experimenting with video, audio & lighting)

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Accepting Incoming Phone Call Clip (experimenting with video, audio & lighting)

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This is quite simple, just going on with my day preparing for a drive, an incoming call alert comes my facial expression was confused for a second. Reached over to the camera to press 'Accept' on the incoming call alert. Also, with this section I had to fiddle around with the video, audio and lighting to make sure everything has bee seen clearly and understandable.

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Part of Intro - Part 2 of Reverse Memories Scene (Photos)

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Part of Intro - Part 2 of Reverse Memories Scene (Photos)

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Part 1 of the memories scene was all mostly abut my secondary school memories it might have left some of the viewers confused right after in my narrative I said 'A lot has changed over these past 2 years'. Now adding this part it makes all sense and shows my life has changed in the past 2 years more accurately.

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Outside View During Phone Call - Conversation Section

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Outside View During Phone Call - Conversation Section

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The Black Audi is the main focus. It's pretty simple yet very effective, it gives the audience a better view on where I am currently located during the phone call. The audio will be muffled to give a better visual experience.

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Filmed in L101, the purpose of this clip was to show where the setting for the first section of this final video would take place. It turned out how I exactly wanted it. Of course this will be slightly fast forwarded as this clip is 5 seconds long and need it around 1.5 to 2 seconds

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Evaluation:

My storyboard for the "Showreel Section" aims to immediately grab attention with a dynamic low-angle intro from a moving car showcasing the "Never Last" title (1/5), building energy with fast motion and upbeat music. It then transitions to a more nostalgic feel with a long wide shot of a house at night, evoking personal history. A medium shot of my documentary pitch highlights communication skills in a professional setting, followed by a reflective medium wide shot of me reviewing documentary footage. A medium close-up during the "British Bangladeshi Documentary" interview emphasizes thoughtful discussion, leading to a concluding medium shot of me walking away in a classroom, using slow motion and fading music to create a sense of closure. The overall progression intends to be engaging and informative, showcasing a range of skills and experiences with varied shots, settings, and moods. This is perfect for transitioning to to 'Conversation Section'.

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Conversation - Storyboard/Camera Shotlist 

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Conversation - Storyboard/Camera Shotlist 

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Evaluation:

For the "Conversation Section," my storyboard begins by establishing the urban setting of Broad Street in Birmingham with a high-angle wide shot, grounding the scene with traffic sounds before focusing on the intimate space of the car for the initial phone call through a medium close-up from my perspective. A subsequent longer shot through a window creates a sense of distance during the conversation, leading to a medium close-up from inside the car capturing my direct interaction. The scene then moves outside the car with a medium shot showing both participants in the exchange, grounded by ambient street sounds. Finally, the section concludes with a medium long shot from the passenger seat as the car drives away, the fading conversation audio giving way to the sound of the engine before a fade to black. This progression of shots and sound aims to visually and audibly represent the unfolding dynamics and perspectives within the conversation. This is perfect for transitioning to the energetic Album Trailer.

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'Never Last' - Album Trailer Storyboard 1/5

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'Never Last' - Album Trailer Storyboard 1/5

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Evaluation:

Song: 1 of 5. My storyboard for "Never Last" starts with that nostalgic high-angle view of Survey (a place where I normally work), and I've overlaid the text to give it a specific feel. Then, I envisioned that slow, low-angle shot walking up Alderbrook Rd to build a sense of anticipation. For the college stairs scene, I wanted that high angle looking down to create a feeling of observation. In the gym, I focused on an eye-level shot to really capture the energy of the workout with the clanking weights and upbeat music. That distorted shot was a deliberate choice to create a moment of unease and disorientation. And finally, the low angle from inside the Porsche was meant to feel intimate, with the interior reflecting a theme that carries through the whole album. I'm aiming for a visually dynamic sequence that captures different moods and keeps the viewer engaged

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'Down With Me' -  Album Trailer Storyboard 2/5

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'Down With Me' -  Album Trailer Storyboard 2/5

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Evaluation:

In y storyboard for "Down With Me," I wanted to create a much darker and more introspective vibe compared to the first song. I started with that gloomy scene in Alderbrook road, using the tall, bare trees and superimposed blue text to set a melancholic tone. The camera moves with the wind and the character to emphasize that feeling of solitude. Then, I shifted to the studio room, focusing on the artist (me) performing in a medium close-up with a circular vignette to draw attention to their movement. The mirrored figures in the bedroom scene are meant to be unsettling and dreamlike, drawing the viewer in with that slow zoom. In the "Empty Chair Scene," I wanted the lyrics to be front and center, creating a direct connection with the viewer and adding a layer of mystery. The tight shot in the "Stress Scene" is all about conveying confinement and pressure, focusing on the character's internal struggle. And finally, that chained figure in the shadows is meant to be a powerful and symbolic closing image, leaving a lasting impression. I aimed for a cohesive visual narrative that explores more complex and heavier themes, using recurring motifs and a specific color palette to enhance the emotional impact of the music.

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Secondary Research (3 Sources) - Linking & Applying Theory

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Secondary Research (3 Sources) - Linking & Applying Theory

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The Album Cover for 'Mixed Emotions' which was created by me, uses a dynamic collage/teenager style, mixing images like a gym scene, a car interior, a smartphone displaying luxury items and a close-up of my eye. This was to suggest a multifaceted and a diverse musical approach. The words 'Mixed Emotions' are centered (Anton font style, 150 size, black), reinforcing the album's central theme and there's a list of professions and attributes that hint at a complex personality (which is me). The car interior with an Audi steering wheel (my personal car) is a big focus suggesting themes of luxury and mobility, while the smartphone imagery reinforces the themes of wealth and aspiration (my lifestyle & interests). The gym scene and an eye close-up adds layers of personal journey and introspection. The varied color palette reflects the album's title, creating a visually fascinating experience. With the details like 'Mini Album Vol. 02' & 'Solihull, 2025', the cover provides content and a timeline, suggesting a modern and reflective musical exploration or emotional complexity and personal growth about me. I believe this cover is perfect of my album trailer, as it visually encapsulates the multifaceted nature of 'Mixed Emotions' and sets the stage for a modern and reflective musical journey.

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The cover I have made for 'Kingdom' by Nafe Smallz & Day1 really pops. I wanted it to scream success, luxury and ambition. The luxury cars and big houses were a must to show my material wealth, and the outlined figure with a halo effect; and with the red moon shows Pure Power. I went with bold colors: bright greens, purples and that striking red moon to make it visually dynamic. The title 'Kingdom' in a strong block-style font (Horizon font style, 122 size, glowing white) was all about emphasizing the majesty. The collage style suggest a diverse musical approach, maybe mixing up different styles. Overall, I think the cover effectively communicates the themes of aspiration, confidence and building your own 'kingdom', hinting at a modern hip-hop or trap sound, with strong beats and confident lyrics, combining it with my lifestyle, hobbies and interests in the song/album.

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My song cover for 'Heart On Ice' by JBEE, uses a four-panel grid; immediately creating a sense of fragmentation and emotional complexity. Blurred images in two panels hint at mystery and distance, which a clear eye reveals vulnerability. A bold 'LOVED' bar adds intrigue. The monochromatic palette, with a touch of red and pink reinforces emotional restraint with hidden warmth. The clean font 'Heart On Ice' (Prompt font style, 50 size, White) suggest a modern feel, and the partial flower and geometric border adds unique visual elements. This cover implies a musical exploration of emotional distance, vulnerability and the complexities of love, potentially with a modern sound and introspective themes in the song/album.

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The cover I made for 'Down With Me' by Lil Tecca immediately suggest themes of trust, authenticity or introspection. The scrapbook-style collage, with torn paper textures and rough layering, creates a chaotic yet emotionally honest feel. The central image of my eyes draws the viewer in, while the surrounding symbolic elements suggest deeper themes of identity or emotional weight. The bold red 'handwritten' font for 'Down With Me' (TC Milo font style, 85 size, Blood Red) injects energy, contrasting the dark background and grayscale elements. Overall, the cover's aesthetic combines to create a powerful visual representation of emotional complexity.

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The cover art for 'Without You' created by me, really does masterfully convey emotional depth. The minimalist design and symbolic elements, like the dark, muted color palette and the image of a wooden chair with a red rose, immediately evoke feelings of loneliness and longing, perfectly aligning with the album's title and mixed themes. The bold, gothic-style typography of 'Without You' (Kundiman font style, 275 size, Red) adds a sense of timeless sorrow and the balanced layout, with the date and artist's name, allows the central image to dominate. The subtle grain effect reinforces the themes of reflection and loss. It's a fitting and expressive introduction to the mini-album, promising a deeply felt listening experience.

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'Mixed Emotion' - Showreel & Album Trailer Video

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'Mixed Emotion' - Showreel & Album Trailer Video

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Evaluation:

Okay, having now watched my completed showreel and album trailer video, I feel it's a compelling and engaging showcase of my skills and artistic vision. I think I've effectively blended snippets of my previous work with the narrative elements I planned for the album trailer, creating a cohesive and dynamic viewing experience with a well-considered pace that transitions smoothly between energetic highlights and more reflective moments. The visual language I established in my storyboards has translated effectively to the final product, demonstrating a strong understanding of visual storytelling, and the overall tone feels professional yet personal, giving the audience a clear sense of my capabilities and creative identity. I believe the final video has met my expectations, reflecting the structure I laid out and incorporating those behind-the-scenes elements and personal reflections to connect with the audience. The integration of the five chosen songs within the album trailer section feels natural and enhances the overall flow, and the length and style seem right for capturing attention and showcasing my work effectively. I definitely stuck to my action plan, as the video's progression mirrors the stages I outlined, and the smooth transitions suggest effective time management. I also made sure to implement the safety considerations from my risk assessment, ensuring the public filming segments were well-managed and the post-production editing was done safely. The editing, sound design, and overall technical quality feel perfect, with smooth transitions and clear audio. I think the personal touches I incorporated really add a unique and authentic feel, contributing to my distinct artistic side. While I could perhaps subtly hint at the theoretical frameworks I considered or add a very brief call to action at the end but this is a trailer. Overall, I feel this video is a well-planned, effectively executed, and engaging piece of work that successfully showcases my skills and creative vision. I really feel like I adhered to my planning documents while allowing for creative expression throughout the entire pre-production to the production process.

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Mixed Emotions - Album Trailer & Showreel

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Showreel Editing + Conversation Interface

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Showreel Editing + Conversation Interface

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Evaluation:

This DaVinci Resolve/Capcut editing interface illustrates my showreel editing workflow, where the numbered orange text track serves as a visual anchor, guided by my personal notes which act as the foundational structure for arranging my video clips. This organized approach seems highly effective in translating my ideas into a cohesive visual narrative, and the fact that the process is unfolding perfectly indicates a strong and well-executed plan for showcasing my work.

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I designed the title card for 'Never last' by Lil Tecca, with the goal of creating a strong visual presence. Using a black background for chroma key removal allows the title to function as a flexible text overlay. I chose a light beige/off-white color and slightly distorted typography to make the title bold and stand out. The centered layout, with the artists and producer credits (me) in a smaller size, was a deliberate choice to prioritize legibility. The effectiveness of the title card will depend on the background's contrast and aesthetic, allowing for versatile integration. Animation and color grading are crucial elements to enhance the text's impact, ensuring it complements the overall visual and auditory experience. I'm aiming for a design that's both memorable and effective. (Gasoek font style, 15 size, beige color)

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I designed the title card for 'Down With Me' by Lil Tecca, focusing on a modern aesthetic. I chose bold, slightly condensed typography (size 15) in a light blue color against a black background intended for chroma key removal, ensuring the text can be versatile. The centered alignment and large font size emphasize the title, with smaller text acknowledging the artist and director. My goal was a simple, text-focused design, suitable for a direct and attention-grabbing trailer. Enhancements with dynamic text animation, visual effects and footage integration would complement the song's contemporary style. With the black background set for chroma key removal, I prioritized the need for careful consideration of background contrast.

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The Title Card's design that I created for 'Without You' by Mark Battles & DJ Yung1, effectively uses a bold, slightly condensed typeface (Larken font style, 15 size) and a striking red against a black background (removed with chroma key) to create a emotional impact. This color combination, along with the centered alignment of the title, evokes a sense of urgency, emotional intensity and importance, drawing the viewer's attention to the song's message. The simplicity of the design, focusing on text and color, allows the emotional message to resonate strongly, creating a memorable visual experience. I feel that the title card successfully captures the viewer's attention and sparks their interest in the song.

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I designed this Title Card for 'Heart On Ice' by JBEE and its really striking. The font choice is a great pick; those sharp, almost gothic edges (Wargod font style, 15 size) in a vibrant blue against the black background immediately will grab your attention and give it a cool, edgy vibe. The typography really sets a dramatic tone, hinting at coldness or sharpness, and the blue adds a modern touch. I like how the title is centered and large, making it the main focus, with the artist and my name below in a smaller font. It's clear the design prioritizes the text, which works well to create intrigue. The overall effect is definitely intriguing and edgy, drawing viewers in with it's unique look. The font's sharpness suggest mystery and intensity, reflecting the song's themes. I am planning to use a chroma key in the production, I just have to make sure the background contrast is right so the text remains legible and impactful.

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This is the Title Card I made for 'Kingdom' by Day1 & Nafe Smallz. It uses a distinct, retro-inspired font (Vinco font style, 15 size) in a vibrant orange color against a stark black background, creating a visually impactful and energetic aesthetic. The unique typography immediately establishes a vintage charm, while the orange color adds warmth and boldness, hinting at the wealth and luxury portrayed in this mini music video. The centered alignment and large font size emphasize the title, while the smaller text below acknowledges the artists and myself. This design prioritizes text over imagery, aiming to capture the viewer's attention with it's retro style, The overall effect is one of the nostalgic energy, drawing viewers in with its unique visual identity and suggesting a trailer that will be equally bold and retro-influenced. The rounded, almost playful font evokes a sense of familiarity and warmth, reflecting on the song's themes & the visual narrative of the mini music video. The black background will be intended for chroma key removal, I'd have to make sure that the background contrast is right to maintain the text's legibility and impact in the video.

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Evaluation:

This showreel narration script sets up an engaging premise by having me watch my previous projects, providing a natural context for my commentary on my past work. My reflective insights, such as the challenges faced and lessons learned, alongside personal anecdotes, will likely resonate with viewers and offer a behind-the-scenes look at my creative development. The conversational language ensures accessibility, making it easy for the audience to connect with my perspective as I guide them through highlights and key experiences from my past projects, effectively showcasing my journey and growth.

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FMP - Pitch Presentation (Album Trailer + Showreel)

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FMP - Pitch Presentation (Album Trailer + Showreel)

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Evaluation:

My pitch presentation clearly conveyed my detailed vision for the project. Talking about my previous project and harshly giving me opinions to each one (only a few) and also talking about which 5 songs will be played in my album trailer and talking about why and how it will affect my target audience on a deeper level. The feedback suggesting a full music video is understandable, my rationale for pursuing a showreel and album trailer approach, rooted in past experience and a desire for a slightly different creative challenge, is compelling. Prioritizing the excitement and innovation in my work, rather than repeating a familiar project type, demonstrates a commitment to personal engagement and growth. It's commendable that I maintained my creative direction, and the positive outcome confirms that following my instincts and pursuing a project that genuinely inspires me is often the most rewarding path.

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Evaluation:

This short script for the car conversation effectively captures a natural and relatable exchange between me and my close mate, with the dialogue feeling authentic and easy to follow, particularly from a young adult perspective. The concise nature of the script and its straightforward language make it both easy to remember and understand, which will likely streamline the filming process and allow for greater focus on the visual and delivery aspects of the scene. It's clear that the script has aligned well with my expectations, resulting in a simple yet effective piece of dialogue that serves its purpose within my project.

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I'm genuinely surprised about the initial draft of my Album Trailer. The precise planning I did beforehand really paid off; the scenes transitioned seamlessly, and the overall structure felt really sold. However, I am aware that to truly capture the essence of the album, I need to refine several media-related aspects. First and foremost, the audio (music track No. 3) needs a thorough overhaul. I'll be precisely cleaning up the tracks, ensuring the levels are balanced and applying some mastering techniques to give each song its unique signature. On the visual front, I'm eager to enhance the effects. I plan to add subtle visual cues that reflect the mood and energy of each track. Transitions are another key area for improvement. I'm considering dynamic crossfades, creative wipes and perhaps even some custom animations to create a more engaging viewing experience. Also, I'll be incorporating title cards (given from feedback) between the song transitions to clearly label each track, ensuring the audience can easily follow along. Color grading will be crucial to establish a cohesive look, ensuring the visuals and music work in perfect harmony. The goal is to create a trailer that's not just informative but also a captivating piece of art in its own right, drawing viewers into the album's world. Also, I will be using a chroma key to cut out my mouse as it appears during transitions due to having an editing problem.

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'Without You' - Album Trailer Storyboard 3/5

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'Without You' - Album Trailer Storyboard 3/5

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Evaluation:

In my storyboard for "Without You," I envisioned starting with a long shot of a shared computer screen to establish a theme of digital connection and distance (documentary pitch), using a static camera to emphasize the text and a figure (me). The studio scene focuses on expressive hand gestures, subtly tracked by the camera, with contrasting warm and cool lighting to reflect emotional nuances. A direct medium long shot of the character interacting with the screen aims to create a sense of direct engagement with the viewer. The "trouble effect" scene uses visual distortion to mirror the lyrical theme of unease, with subtle facial expressions conveying internal turmoil. Finally, a striking low-angle shot of a Lamborghini Huracán Performante provides a contrasting image of departure, with the camera slowly panning as it drives away, accompanied by engine sounds and ambient noise, before fading to black and linking to the album artwork, aiming for a mood of admiration mixed with a sense of loss.

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Evaluation:

There are so many scenes with different camera movements and angles. With a staggering planned camera angles and movements, my approach to visual storytelling is clearly ambitious and highly detailed, and focusing on the top five most frequently used provides a representative overview of my visual style. My comprehensive spreadsheet (camera shot list) , which meticulously breaks down each shot by visuals, sound, lyrics, camera angles, movements, character actions, settings, notes, and personal touches, showcases an incredibly thorough pre-production process that will undoubtedly provide significant control during filming and editing. The inclusion of personal touches further highlights my commitment to injecting my unique artistic voice into the project, making this detailed blueprint an impressive foundation for bringing my showreel and album trailer to life.

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Simple Camera ShotList - 'Mixed Emotions' Album Trailer

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Candidate Authentication Form - FMP Showreel + Album Trailer 

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Candidate Authentication Form - FMP Showreel + Album Trailer 

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With this research, It gave me a better idea on what my target audience is. Now its the role to stick with this target for the entire project.

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Evaluation:

I see that this CapCut interface shows a well-organized timeline where I've cleverly used the third line as a base template, populated with clips from my five chosen songs to establish a foundational structure for my showreel. My plan to recreate these clips with my own unique style on the line above demonstrates a smart workflow, allowing me to maintain a sense of rhythm and flow while injecting my personal creativity, which is particularly helpful when I need a starting point for shorter segments. It's great to see that this approach has aligned perfectly with my initial vision, indicating an effective strategy for bringing my creative ideas to life in the editing process.

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'Fridayy' - Fridayy (inspirational video)

This one isn't related to my album trailer but is for my showreel, as it has different side angles of the person sitting down and looking back into the past/past experiences that he may have done and just reflecting on the overall journey and outcome. This video was very helpful as it gave me the proper structure to follow with my showreel.

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Fridayy - "Fridayy" Official Album Trailer

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'Kingdom' - Day1 x Nafe Smallz (inspiration)

The trailer for 'Kingdom' by Day1 x Nafe Smallz would begin with visuals that establish a sense of power and ambition, perhaps shots of me in a setting that conveys dominance or control. As the beat drops, the trailer would transition to scenes that reflect thew song's themes, showcasing elements of success and influence, possibly highlighting moments of triumph or displays of wealth. The aim is to create a narrative that embodies the song's themes of power, leaving the audience feel captivated and eager to delve deeper into the story. The theory is that the trailer should use visuals to amplify the song's core themes of ambition and success (self-esteem theory). This could involve contrasting shots of challenges with scenes of victory, emphasizing the journey through adversity. The trailer should leave the audience feeling inspired and ready to connect with the full story/album.

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'Heart On Ice' - JBEE (inspiration)

As 'Heart On Ice' by JBEE starts, the trailer would begin with a visual representation of vulnerability and emotional rawness, perhaps shots of me looking pensive or in a state of reflection. The visuals should convey a sense of emotional exposure, maybe showcasing moments of struggle or introspection. As the beat drops, the trailer transitions to scenes that reflect the theme's of the song, potentially showing me navigating through heartbreak or dealing with the aftermath of a difficult experience. The goal is to create a narrative that mirrors the song's emotional depth, allowing the audience to feel the weight of the lyrics. The theory is that the trailer should evoke a sense of empathy and understanding, using visuals to amplify the song's core themes of pain and resilience. This could involve contrasting shots of emotional chaos with scenes of healing and self-discovery, emphasizing the journey through heartache. The trailer should leave the audience feeling moved and eager to connect with the full story/album.

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'Without You' - Mark Battles (inspiration)

As 'Without You' by Mark Battles begins, the trailer should open with a sense of vulnerability, perhaps a shot of me alone in a dimly lit space, reflecting on past experiences. The visuals could focus on conveying a sense of longing and introspection, showing moments of solitude or reflection. As the beat drops, the trailer transitions to scenes that represent the themes of the song, maybe showcasing the impact of loss or the search for connection. The goal is to create a narrative that resonates with the song's emotional depth, making the audience feel the weight of the lyrics. The theory is that the trailer should evoke a sense of empathy and understanding, using visuals to amplify the song's themes. This could involve contrasting shots of isolation with scenes of seeking support, emphasizing the journey through emotional challenges. The trailer should leave the audience feeling moved and eager to hear the full story.

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'Down With Me' - Lil Tecca (inspiration)

As 'Down With Me' by Lil Tecca begins, the trailer will open with a montage of my achievements: a quick flash of a sold-out show, glimpses of studio sessions; or even a shot of me working hard on something music related. As the beat drops, the focus shifts to the relationships that have supported me; shots of close friends, family & others, showing a genuine connection. The visuals will complement the song's message, emphasizing my journey. This might mean interspersing shots of me in moments of self-reflection, maybe writing lyrics or simply enjoying the success. The goal is to convey a sense of gratitude and confidence, showing how far I've come and who's been there along the way. The trailer should make the audience feel the energy of the song, leaving them hyped for the full album.

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Lil Tecca - Down With Me (Official Video)

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'NUMBER 2 / NEVER LAST' - Lil Tecca (Inspiration)

'Never Last' is a great pick for my album trailer, offering a smooth, melancholic vibe that can create intimacy and introspection, focusing on themes of love, loss and time. I'd suggest for myself to pair it with slow-motion shots, close-ups and nostalgic imagery to evoke longing and reflection, perhaps a montage of scenes that mirror the song's message. The song's structure allows for a narrative arc, starting with a quiet mood and building to a more energetic feel, drawing viewers in and leaving hem eager to the album, potentially playing with the theory (Thematic Resonance/Visual Allegory) that the music video itself is a reflection of the album's core themes.

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Lil Tecca - NUMBER 2 / NEVER LAST (Official Video)

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Risk Assessment / Location Recce (Album Trailer + Conversation + Showreel)

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Risk Assessment / Location Recce (Album Trailer + Conversation + Showreel)

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Evaluation:

This meticulously prepared risk assessment highlights a commendable commitment to safety and responsible planning throughout my production process. By systematically identifying potential hazards associated with various tasks, from location scouting to post-production editing & many more. Also, thoroughly evaluating their level of risk, I demonstrate a proactive approach to ensuring the well-being of everyone involved (mostly myself). The clear risk ratings and the specific identification of who might be at risk for each activity underscore a mature and professional attitude, making this a crucial document for a smooth, safe, and well-managed project.

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Risk Assessment - Location Recce - Showreel + Album Trailer

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This was unexpected yet very helpful. This simple conversation gave me to motivation, structure and awareness that I will need for the entire process of my project. And I am truly thankful It had occurred, because it has helped me all the way, from the initial concept to the final outcome.

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'Heart On Ice' - Album Trailer Storyboard 4/5

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'Heart On Ice' - Album Trailer Storyboard 4/5

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Evaluation:

In my storyboard for "Heart on Ice," I envisioned a multi-layered exploration of memory and emotion, beginning with a long, static shot of a dreamlike Manchester Park to establish a reflective mood. The subsequent medium-wide shot of me facing away in a darker studio aimed to create mystery and introspection, drawing the viewer closer through a slow camera track. A medium shot in the Studio Room, with me holding a heart shape, utilizes soft, warm lighting and gentle guitar chords to convey vulnerability and direct emotion. Transitioning to a more dynamic setting, a long shot in a graffiti-filled bowling alley introduces a bittersweet mood with cool neon tones and my fleeting smile. Finally, a warm-toned, soft-focused medium close-up of a girl experiencing similar flashbacks intends to mirror my internal state and create a sense of shared emotion, emphasized by a slow dissolve effect. The interplay of settings, lighting, and camera movements was carefully considered to build a nuanced emotional narrative for the song.

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Responding to Survey Answers - Evaluation 

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Responding to Survey Answers - Evaluation 

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Evaluation:

I decided that talking about mental health, how social media affects you & others, will just bore the viewer as it will just sound like a never-ending sentence. Looking back at my final mind map for the showreel and album trailer, I see a significant improvement in clarity and engagement compared to my initial concept. The detailed breakdown into visual and auditory elements, narrative quotes, and audience engagement strategies makes the plan easy to grasp. The inclusion of behind-the-scenes footage and the "Memory Lane" concept adds a personal touch that I believe will strongly resonate with the target audience. I'm confident that this comprehensive and audience-aware plan provides a solid foundation for a compelling and effective final product.

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Evaluation:

Filling out this Project Proposal will very helpful, as it gave me a better idea on how to structure this project, productions and gave me an idea on how to evaluate everything all while sticking to my plan. Looking at the source's section. I recognise that these three sources will be valuable for my project creation, providing a robust foundation for structuring and producing my showreel and album trailer. Smith's insights on visual storytelling will help me craft a more engaging narrative, while Brown's guidance on showreel creation offers practical steps for effectively showcasing my work. Johnson's article on album cover design is crucial for developing a visually striking and representative cover that enhances my artistic identity. By leveraging these resources, I'm taking a proactive approach to ensure my final project is well-informed, skill-fully executed, and ultimately more impactful for my audience. Sadly I couldn't get the links to the original source due to it being set to private by the owner or deleted from the internet, but I did find very similar ones.

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UAL Level 3 Extended Diploma in Creative Media Production and Technology Project Proposal Guidance and Template (1) (1)

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Evaluation:

This well-structured action plan offers a clear week-by-week breakdown of my project, outlining specific activities and corresponding resources, which provides an effective roadmap for my progress from initial conceptualization to final scheduling. By addressing crucial stages such as mind mapping, research, concept development, material gathering, storyboarding, editing, character development, scripting, budgeting, location scouting, feedback integration, revisions & many more. I demonstrate strong project management skills and a comprehensive approach to my work. The thoughtful linking of each activity to relevant resources further underscores my preparedness and efficient planning, indicating a high likelihood of successfully achieving my final showreel and album trailer.

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Evaluation:

The "We Don't Trust You" trailer, a creation of Future and Metro Boomin, really knows how to build excitement with visuals. I noticed the dark, cinematic style right away, with those quick cuts and moody lighting alongside their lifestyle. The music snippets kept me guessing about the album's sound, and I loved how the visuals showed off the artists and the album's themes. If I'm making a trailer, I'd try to get that same vibe going, focusing on strong visuals, the right music, and showing off my own style to hook the audience.

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Future X Metro Boomin - We Don’t Trust You – (Album Trailer #1)

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Evaluation:

Alright, so checking out this mind map, my first thought as a young adult is that the title "Idea 1" is a total snooze-fest and wouldn't make me want to look closer. While the actual info covers important stuff like the good and bad of social media, mental health, and even solutions, it's pretty text-heavy and feels a bit like homework. To make it more appealing to teenagers and young adults, it seriously needs a more interesting title – something punchy and relevant – and way more visuals like icons and images to break up all the text. Shortening the text bits and maybe even using some more relatable language could also make it way more engaging and less like something we'd scroll right past.

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This clip is the incoming phone alert, where I will be slightly immature and import a random meme over the infotainment screen in my car. So the audience can start questioning themselves a bit more on who might be calling me, letting out a giggle or a 'smirk' from the audience would be a bonus.

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I made this cover surprisingly quick from scratch. The cover for 'Never Last' ft. Lil Tecca is a well-executed visual representation of the song's theme. The design immediately grabs attention with the title 'Never Last' in a bold, black block font (Anton font style, 230 size), centered on a retro television screen filled with static. This imagery immediately suggest themes of ending, fading memories or disconnection; directly relating to the song's title. The retro TV and matching yellow background create a nostalgic yet clean and eye-catching aesthetic. The minimalist font for the artist names in the corners maintains balance, preventing distraction from the main message. The all-caps title add intensity and seriousness, which creates a powerful visual paradox. The static effect and vintage TV evoke a lo-fi, melancholic vibe, potentially mirroring the song's themes of fleeting love or emotional struggle, common in the artists' music. Overall the design is theoretically strong, visually appealing and effectively communicates the message of fleetingness.

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'Kingdom' - Album Trailer Storyboard 5/5

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'Kingdom' - Album Trailer Storyboard 5/5

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Evaluation:

In my storyboard for "Kingdom," I aimed to explore multifaceted interpretations of the title, commencing with an aspirational low-angle shot inside my dad's Porsche, building anticipation with the engine starting and hopeful expressions. A subsequent eye-level shot of luggage packing intended to evoke the bittersweet feeling of departure, contrasting bright scenery with the act of leaving. The thrill of performance was captured in a close-up from inside a Lamborghini Huracán, emphasizing speed and intensity. A contrasting medium shot of someone watching a drunk person on a screen introduced a darker perspective. A low-angle view of the red interior of my dad's Porsche convertible conveyed a sense of established success and comfort. Finally, an extreme close-up on eyes with superimposed "Mixed Emotions" text served as an intimate and complex closing image, intending to leave a lasting impression that encapsulates the diverse emotional journey of the album.

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Uses of Theory & Other Theories (Linking)

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Uses of Theory & Other Theories (Linking)

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Evaluation:

Personally, It's a seriously impressive and comprehensive toolkit of theories I'm planning to weave into my project. From a young adult standpoint, it's fascinating to see how I'm thinking deeply about why people will connect with my work through Uses and Gratifications Theory, how I'll shape their perception with Agenda Setting and Framing, and the potential influence I might have through Social Cognitive Theory and Cultivation Theory. Considering the role of influencers with the Two-Step Flow Theory and being mindful of representation through Post-Colonial and Male/Female Gaze theories shows a mature and thoughtful approach. Plus, tapping into the dynamics of Fandom Theory and potentially resonating with personal aspirations through Self-Actualization Theory reveals a sophisticated understanding of audience engagement. By actively applying these diverse theoretical lenses, I'm not just creating a showreel and album trailer, but I'm also critically examining its potential impact and reception, which will undoubtedly add a significant layer of depth and insight to my final project.

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Uses of Theory - Album Trailer + Showreel

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Pitch Presentation Feedback - Evaluation 

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Pitch Presentation Feedback - Evaluation 

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As the days flew by in whirlwind of activities, I found myself deeply engrossed in the project, so much so that I nearly lost track of time and almost forgot about the class screenings scheduled for the 29th. Fortunately, having completed all the core components of the project ahead of time meant that I could focus on adding extra elements and refinements. My goal throughout this project has been to give it my absolute all, dedicating 100% of my effort and engagement to creating something truly exceptional. When the 29th finally arrived, the screening went exceptionally well. The audience seemed to appreciate the depth, layering and various different types of effects I had incorporated into the project. Many people specifically noted the effective use of visual and audio effects, recognizing the creative choices I had made to elevate the final product into what they described as a masterpiece. The positive feedback and recognition of my hard work and attention to detail were incredibility rewarding and validated the effort I had put into every single aspect of the project. Despite the overwhelmingly positive reception from my classmates and teachers, only one single critical piece of feedback emerged during the project screening: the album trailer lacked a clear and effective introduction. Reflecting on this, I realized that in my excitement to dive into the creative process, I had overlooked this seemingly simple yet essential element. It’s true that the video is already gaining traction and popularity, which is a welcome bonus. However, I can’t help but consider how much more impactful it could have been with a more defined opening. Perhaps I could have incorporated a line within the ‘conversation’ segment to explicitly hint at the album trailer’s content. While there were subtle clues scattered throughout the dialogue, I’m unsure if they were detectable enough for the audience to fully grasp the connection. Additionally, while the video title, ‘Mixed Emotions – Album Trailer + Showreel’ clearly indicated its purpose, it seems this wasn’t sufficient to guide viewers’ expectations from the outset. This experience has taught me the importance of not only focusing on the intricate details but also ensuring that the foundational elements, such as a clear introduction, are well-executed to provide context and clarity for the audience. It’s possible that the viewers didn’t immediately notice the title and needed to be reminded of it when they offered their feedback. I understand that three detail sections might seem like a lot to take in, but that was precisely the intention of this project. The core purpose was to illustrate the journey I’ve undertaken over the past two years, both academically and personally, highlighting my growth and improvements in mental and physical well-being. As I mentioned before, this video serves as a diary, documenting my experiences and transformations. It captures the moments of meeting new friends, connecting with different people and gaining hands-on experience with equipment that I never imagined I’d have the opportunity to use.

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Slight Visual Adjustments (Showreel, Conversation + Album Trailer)

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Slight Visual Adjustments (Showreel, Conversation + Album Trailer)

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Evaluation:

It's a clever and efficient strategy to take advantage of my mobile device camera's automatic video and photo adjustments, as this minimizes the need for extensive post-production tweaking of basic elements like exposure and contrast. By making only slight adjustments in my editing software, I'm essentially refining the existing quality, which allows me to dedicate more valuable time and focus to the core aspects of my production, such as the overall narrative and impact of my showreel and album trailer. This pragmatic approach streamlines my workflow and maximizes my creative energy where it matters most.

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Evaluation:

This plan was extremely useful to me during the Album Trailer production. Even though it might seem like random words in numbered lines, it tells a lot for me. Tells me the type of action I'll be performing, the type of location I'll be filming, the type of already recordings I have on my phone that I think would be perfect for some scenes, tells me the camera movements and angles with the combination of transitions; and most important the red text resembles the lyrics that I'll be lip syncing, sometimes words are heard to hear in energetic videos. Overall, the was a crucial plan that helped me create my final major project.

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1. What concepts or themes do you think should be highlighted in the trailer to best represent the album?

2. How do you envision the tone and style of the showreel? What elements do you think are essential?

3. What types of visuals or imagery do you believe would effectively capture the essence of the album?

4. Are there any specific elements (like music genre, pacing or storytelling) that you think should be included to engage the audience?

1) I think the trailer should focus on the main themes of love and loss.

2) The showreel should have a dark, moody tone to match the music.

3) Using abstract visuals like shadows and light could be really effective.

4)Including a mix of fast and slow pacing will keep the audience engaged.

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Showreel + Conversation Plan on my Phone 

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Showreel + Conversation Plan on my Phone 

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Evaluation:

Even though it might look like random words alongside with numbered lines, this help was crucial for my Showreel + Conversation productions. I wrote down a basic layout of the camera work (angles and movements), locations, actions, sound effects, my footage from previous projects, speeches and transitions. I am glad I had this plan made because during filming, I did get lost on what I was doing and needed to look at my plan for a brief second to know what I'm meant to do next, whether that's filming or acting. I nice touch that I added to this plan, was time duration even though each clips were 10 to 15 seconds long my plan was still on the right track.