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Develop interactive social media campaigns

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Develop interactive social media campaigns

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Social media is the fans preferred way to keep in touch with their favourite sport. Unfortunately, Gold Coast Titans fans feel disconnected due to the lack of personal attention from their social media. A solution to this could be implementing interactive player QnA's where viewers are able to ask questions and get them answered, interactive polls, help choose jersey designs and even vote for player of the match. The impact of this would provide with excitement short-term during the games getting to help choose awards but also long-term with choosing a jersey design picked from the team. Fans would be more engaged and feel like the social media team is more targeted towards them.

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Social Media in Sports: Effects and Opportunities | Greenfly

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Social media has a huge impact on sports globally. Social media is changing fan engagement for athletes, leagues, teams and sports marketers.

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Feedback from a lifelong Rugby Union fan: Referees ruined the game

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Video series for referees to explain their view 

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Video series for referees to explain their view 

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The only possible thing that the referees can do is explain some of their decisions after the game just like how the players do. An interview style series can take place after the game where reporters can ask certain questions. This helps fans understand the decision further from hearing the referees point of view and transparency.

The marketing manager can gather fan data via social media from polls and questions to get a deeper understanding on how the fans felt about the refereeing or if the calls were too frequent. This increases the Titans reputation as fans will know the club is fighting for them to improve the game for their enjoyment. This also makes them feel heard which eliminates another problem.

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Work with sponsors to implement educational workshops for young players

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Work with sponsors to implement educational workshops for young players

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Since rugby is declining because of there being concerns about the contact, a marketing and consumer manager will be in touch with different sponsors such as medical companies and set up educational workshops at schools to educate children on tackling. This allows students to learn the safe way of tackling and the proper form while touching on safety gear. This builds a long term sponsorship model helping rugby continue to develop and grow junior participation. This contributes to the Gold Coast Titans growth by continually building future talent and increases revenue from the sponsorship.

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Weekend at Bernie’s: Why only radical action can breathe life back into rugby

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There are three crucial reasons why the game is dying in Australia. And none of them are called Eddie Jones.

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Declining junior male participation in NRL

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Declining junior male participation in NRL

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Since 2015, there has been a 12,000 drop in junior male rugby participation which is an 8% drop. The NRL has spent tens of millions trying to increase the participation but the numbers are still dropping. Taking a look at the NSWRL, they have lost 4000 participants in the same span which is roughly 5%.

Parents are afraid of their children getting hurt which is

declining the rate of male participants, and has an impact on the Titans future goal 2030 roadmap. Securing the future becomes harder as time goes on because contact sports are struggling to continue to find participants.

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Is rugby league dying? The never-before-released numbers that have NRL powerbrokers concerned

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The NRL agreed to open its books without the spin. Here are the numbers for every district and region in NSW, showing 12,000 less males playing tackle rugby league than there were six years ago.

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The dolphins coach, Wayne Bennett has spoken publicly about how the officiating has gotten progressively worse over the years and has a massive impact on the viewership and fairness of the game. With multiple appalling calls, this changes the outcome of the games and produces a bad product that fans have had enough of.

Heavily inconsistent referees effect the Gold Coast Titans 2030 "Titans legion" goal as fans wont want to watch a game dictated by bad calls. Along with this, less tickets may be sold resulting in the financial strength goal not being completed either. Another possible outcome are the Titans not achieving on-field success with poor calls that could cost them the game.

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EXCLUSIVE: Bennett vents on state of NRL officiating and floats key sin bin, send-off changes

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‘Discussion we need to have’ — Bennett floats big sin bin, send-off changes amid fears for the game

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Nationwide survey of Rugby League fans shows fans feel shut out and let down - Think Fan Engagement

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A nationwide survey shows that a large majority of fans feel "cutoff" from both their club and the governing side. 72% of fans say they dont believe their club takes their views into account at all and 93% believe they should have the right to be consulted on major issues in the game that directly affects them. Fans reported a negative view on the way their NRL team engages with them such as possible stadium relocations, rebrands, merchandise and constantly changing the kick-off times which has been complained about for years.

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Think Fan Engagement - Think Fan Engagement

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Think Fan Engagement hears from over a thousand fans, at a critical time for the game: Nationwide survey of Rugby League fans shows fans feel shut out and let down - Think Fan Engagement

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A nationwide survey of fans of Rugby League’s top three divisions by fan engagement experts Think Fan Engagement, has shown that the vast majority of fans of Rugby League feel cut off from decisions at both their club, and the governing bodies - Super League and the RFL. The survey was carried out between 15/06/2021

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The NRL's integrity has been under fire due to the CBA negotiations taking a long time and because an employee was secretly recording the NRL's negotiations with the Rugby League Players Association (RLPA). The conference was about players asking for a raise and cameras were not permitted in the room. The employee stated they were following orders from the NRL which has impacted the relationships between all parties.

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With a new team in the mix and a fresh deal between players and officials on the table, the NRL should be flying into 2023. But for all the blue sky some big storms are brewing.

Bitter pay war finally ends

Player strikes. Sponsor boycotts. Cancelled launches. This hot unholy mess was not the runway rugby league needed for a flying start to the 2023 season.

Only now, after months of standoffs and threats, and with mere days until round one kicks off, the NRL and Rugby League Players Association finally seem to have brokered a peace deal.

A new five-year $1.347bn collective bargaining agreement will be signed in days. Not a minute too soon for the 68% of club bosses unhappy at how long the NRL has taken to do it.

The CBA means higher salaries and better health protection for NRL and NRLW players, RLPA autonomy on how injured/retired player funds are managed, and an end to players signing with rival teams a year in advance (ala Dom Young and Stephen Crichton recently).

Does it mean more funding for grassroots growth in the bush, interstate or to young women? We'll see. At least fans won't hear much more about the CBA, and can focus on the footy.

Dawn of the Dolphins

For the first time in 16 years, the NRL has a new team: the Dolphins, based in the Brisbane suburb of Redcliffe and coached by seven-time premiership winner Wayne Bennett.

Wayne Bennett during a Dolphins training session in February. Photograph: Bradley Kanaris/Getty Images

Despite controversially omitting a home base from their name, the Dolphins hope to draw footy-crazy fans from the 500km belt north of Brisbane to Rockhampton. Easier said than done. The Gold Coast Titans, introduced in 2007 into a similarly league-loving region, have the lowest membership in the NRL and have cracked the finals just four times in 16 seasons.

Has the NRL made the right call with a fourth Queensland club (it knocked back bids from Brisbane, Western Australia and the NSW Central Coast)? And if not, can it hold its nerve long enough to make the Dolphins into another Melbourne Storm (introduced in 1998 and with four premierships and more than 40,000 members after 25 years in the NRL)?

A rugby raid

Eddie Jones's appointment as Wallabies coach is bad news for the NRL. When Jones took the Wallabies to the World Cup final in 2003, four league greats were in the side - Wendell Sailor, Lote Tuquiri, Mat Rogers and Andrew Walker.

And within weeks of taking the reins afresh, "Fast Eddie" was planning fresh raids on the NRL ahead of the 2027 Rugby World Cup to be held in Australia. So far Jones's hit list includes schoolboy union stars Joseph Suaalii (Roosters), Will Penisini (Eels), Tolu Koula (Sea Eagles), Nelson Asofa-Solomona (Storm) and Cameron Murray (Rabbitohs).

With sponsors swarming the 15-man code for the 2023 World Cup and 2025 British & Irish Lions tour, Jones's war chest is growing fast. And if the Wallabies start winning again under his reign, the challenge of a code hop and World Cup in front of home fans becomes very lucrative indeed to any NRL players disgruntled with the way rugby league is being run.

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Pride Round

It's the issue that imploded Manly's 2022 season and saw their coach Des Hasler jettisoned. And the saga, like the rainbow itself, never ends for the NRL. Last week, an anonymous poll of NRL bosses found 82% unsupportive of a Pride round, 57% reluctant to introduce a Pride jersey at their clubs and only 38% open to Pride jersey, but only with player approval.

The Manly Pride jersey that created so much controversy. Photograph: SUPPLIED/PR IMAGE

It drew condemnation both inside and outside the game. "What are we scared of?" asked Cronulla star Toby Rudolf, who last year spoke openly about his own same-sex experiences. The A-League and NBL have official Pride rounds and the Sydney Swans have played a Pride game annually since 2015, all while wearing rainbow and preaching inclusion. Yet, clearly still smarting from the seven-player boycott at Manly on religious grounds last year, the NRL has gingerly floated a 'Respect round' compromise that many clubs have put in the too-hard basket buying it.

NRL bosses on the nose

They were the league chiefs who steered the NRL through the Covid storm to global praise. But the honeymoon is over for NRL chief executive Andrew Abdo and ARL Commission chair Peter V'landys with the league supremos at record levels of disapproval with club bosses.

Not only did the CBA negotiations get nasty and take too long, the NRL's integrity took a major hit when an employee was alleged to be secretly recording the NRL's negotiations with the RLPA. Worse, the Sydney Morning Herald's poll also found 36% of club bosses feel "unsupported" by the NRL (more than twice the number in 2021) and more than half of them believe the NRL was played when the New South Wales government backflipped on its $800m promise to rebuild Brookvale Oval, Penrith Stadium, Shark Park and Leichhardt Oval.

That heartland wound festered further when the NRL backflipped on threats to take the 2022 grand final interstate, signing an 11th-hour deal to keep it in NSW. But which stadium in which state will the NRL's biggest game be played in 2023? Your guess is as good as ours.

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NRL 2023: five off-field issues the league and its bosses face this season

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The players aren't striking but questions linger around the Pride issue, a loss of trust in the NRL and the Dolphins' success

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Concussions are the biggest problem currently with the NRL according to CEOs

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Concussions are the biggest problem currently with the NRL according to CEOs

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A survey was completed by 82% of NRL club CEOs, chairmen and general managers. One of the questions were asking about the biggest problem in the NRL currently with options such as player agents, relations with clubs, expansion and push from government, transfer system, growth of AFL, concussions and junior participation.

18% of the votes which was the majority voted that concussions are the biggest problem. This links back to the Titans 2030 roadmap as one of the goals is "Future Titans." With the increase of concussions, younger generations are aware of the dangers of playing rugby.

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Previous results

The verdict: Concussion is perceived as the biggest issue in the game. It comes just after commissioner Wayne Pearce travelled to Pittsburgh to visit concussion guru Michael Collins. The NRL is open to reviewing some of its processes and policies around concussion following research that says there are six different types of concussion and each requires its own recovery and rehabilitation plan.

"The problem with concussion is it's a very emotional issue and at times people say things that aren't supported by medical evidence," V'landys said.

"Further we shouldn't be introducing measures to simply window dress for public perception. You have to take a deep breath and look at facts. I don't want to scare former players and tell them they will suffer from CTE. Just because someone forgets where they left their car keys, doesn't mean they have CTE. It's a natural ageing process in most cases.

"We will base what we do on fact, not on emotion or commercial gain by suppliers of products. Anything we do will be on medical evidence and refrain from window dressing as players' safety and future is the only consideration."
Would you support a national reserve grade competition?
The verdict: The clubs are split on the NRL's vision to bring back a national reserve grade competition. Most of the resistance is coming from Queensland and the state leagues, however the NRL is continuing to explore the possibility of bringing back a national reserve grade competition.
Do you think NRL players are unfairly targeted by police because of their profile?
The verdict: With Latrell Mitchell and Jack Wighton recently cleared over an incident involving police in Canberra last year, and two police officers charged with assaulting Canberra hooker Tom Starling, there is a growing feeling that NRL players are being targeted because of their social status.
What region do you believe should be the host of the 18th NRL team?
Results

The verdict: Despite the NRL pushing ahead with plans to make Papua New Guinea its 18th team, the clubs are strongly against it. Only 6 per cent of clubs want the next team to come from PNG. There is strong support for Perth to be handed the next license.
Do you think the NRL should introduce a team in Papua New Guinea in the future given the financial backing from the Australian Government?
The verdict: While only six per cent of club bosses believe PNG should be given the license for the NRL's 18th team, 32 per cent think the region should be given a team at some point in the future given the millions of dollars on offer from the federal government.

V'landys believes clubs will change their minds in time. "What you have to understand, to be fair to the people who have answered the questions, they are basing their opinion without any information that we have," he said. "Once they get that info, they might have a different view. I guarantee it."

What they said:
Do you believe the introduction of the Dolphins has been a success so far?
The verdict: The NRL has received a massive stamp of approval from the clubs for taking the punt on the Dolphins as the competition's 17th team. "You have to remember when you did the poll on this one a few years ago, people voted against them too," V'landys said.

"I stress again, once you have the information people form a different view. We wanted to get new fans and viewers, which we've done, and to kick off more Queensland derbies. Everything we aimed to achieve, we have achieved it and we're only one year in."
What do you believe is the optimal number of teams the NRL can sustain by 2030?
Results

The verdict: The NRL has a vision for 20 teams in the next 10 years. The majority of clubs believe the NRL should only introduce one team between now and 2030.
Would you support a two-conference system in the NRL?
Results

The verdict: Sydney Roosters supremo Nick Politis recently threw his support behind a two-conference system as early as the introduction of the 18th team. The NRL is toying with the idea of splitting the competition into two conferences, but would prefer to do it at 20 teams.

What they said
On a scale of 1-5, how would you rate the way the NRL handled the CBA negotiations with the RLPA? Result: 2.5/5
The verdict: The clubs weren't impressed with the way the NRL and RLPA went about the recent collective bargaining agreement negotiations. The process took almost two years to finalise.

What they said
On a scale of 1-5, how would you rate RLPA boss Clint Newton's representation of the players? Result: 2.5/5
The verdict: Clint Newton has struggled to convince the clubs that he is doing a good job as the boss of the players' association. It's the first time the question has been asked in the annual poll.
Do you believe the NRL's plans to take premiership games to Las Vegas over the next five years will yield a significant financial benefit for the sport in the future?
The verdict: The poll was completed on February 15 before the teams flew over to America and the games were played, but the majority still felt as though it would be a financially lucrative exercise for the NRL. Not all were convinced, however.
What crowd figure would you consider a pass mark for the NRL at the 65,000-seat Allegiant Stadium in Las Vegas?
Results

The verdict: The majority of clubs said a crowd of 40,000 would be considered a pass mark. The NRL's official crowd for the match at Allegiant Stadium was 40,746. One club boss said: "The key Vegas metric won't be crowd attendance, it will be wider exposure, commercial gain and gaming revenue."
Would you like your team to play in the season opener in Las Vegas in 2025?
The verdict: Given the success of the event, one could only assume this figure would rise if the poll were taken again.
Part two of the annual poll will be released on Sunday morning.

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Yes to PVL, no to PNG: Club bosses have their say on NRL's biggest issues

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In part one of the Herald's annual poll completed by club CEOs, chairmen and general managers, the game's most influential figures have their say on some controversial topics.

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The Marketing and Consumer Manager for a business develops and builds strategies within strict timeframes to help the business implement marketing campaigns to increase the businesses revenue which in this case would be the Gold Coast Titans. The key responsibilities are to develop strong connections with internal and external stakeholders, collaborate within teams and undergo extensive market research.

To do this, evaluation skills along with a good understanding of the digital market landscape and growth strategies are needed. Soft skills such as effective communication, adaptability, quick thinking are essential to thrive in this role.

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Marketing Manager Job Description | WOW Recruitment

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Key responsibilities of a Mmarketing Manager include planning, execute executing and measure measuring an array of strategies with the objective of supporting business growth. Learn more.

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Dean Madders, Gold Coast Titans Marketing and Consumer Manager 

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Gold Coast Titans: Marketing and Consumer Manager

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Gold Coast Titans: Marketing and Consumer Manager

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The role and responsibilities of the Marketing and Consumer Manager is to work with a team of marketers to create and develop marketing strategies in order to attract and retain fans by driving engagement, monitoring changing industry trends, leveraging and understanding data analytics, increasing the revenue through marketing campaigns while overseeing all social media platforms to conduct evaluations and analysis on how to optimise ticket sales, merchandise, membership retention and sponsorships for the Gold Coast Titans.

This role reports to the Chairman who oversees the whole operation to provide guidance on implementing the marketing campaign.