# data[].attributes.body
My name is Fatma Beshir, an 18-year-old Egyptian student currently pursuing a foundation year in PR, Communications, and Marketing at Kaplan, with plans to continue my degree at City University. From a young age, I have been fascinated by the way brands shape their identity and how strategic communication influences consumer behavior. I chose this field because it perfectly blends my passion for storytelling, psychology, and business. Kaplan has provided me with an excellent foundation, helping me develop critical thinking skills, refine my public speaking abilities, and explore real-world applications of marketing and branding. I aspire to work in brand strategy, PR, or marketing, particularly in industries that value creativity, innovation, and meaningful audience engagement, such as luxury fashion, corporate branding, or global communications.

# data[].attributes.body
Among my courses, FC 300 has been my favorite module because it allows me to explore my interests within my field of study. The flexibility of the course has encouraged me to research deeper into brand identity, consumer psychology, and strategic communication, connecting academic theories with real-world applications. Kaplan has also helped me improve my time management skills, allowing me to balance multiple projects, refine my study techniques, and work more efficiently. One of my biggest academic strengths is public speaking, and my presentations have been a source of pride for me. I thrive on engaging audiences, crafting compelling narratives, and delivering my ideas with confidence. These experiences have enhanced my ability to communicate effectively and think critically about how messages are received.

# data[].attributes.body
Throughout my time at Kaplan, I have developed several key skills that will benefit me in my future career, including time management, public speaking, analytical thinking, and networking. I’ve had the opportunity to engage in meaningful experiences, such as volunteering with the We Love Egypt Foundation, where I helped manage social media accounts and improve audience engagement. Attending the Louis Vuitton Spring/Summer Fashion Show was another defining moment, offering firsthand insight into luxury branding, marketing strategies, and consumer engagement. Additionally, visiting the Black History & Cultures Museum deepened my understanding of how storytelling and representation shape brand narratives. While I have gained confidence in articulating my thoughts, I aim to further refine my ability to express my ideas clearly and concisely, ensuring that my creativity translates effectively into strategic communication.

# data[].attributes.body
Living in London has been an incredible experience, exposing me to a diverse range of cultures, perspectives, and opportunities. The city’s energy, creativity, and global connections have broadened my understanding of the marketing industry and helped me grow both personally and professionally. Some of the most memorable experiences I’ve had include attending networking events, visiting cultural museums, and exploring different aspects of the city’s vibrant marketing and branding landscape. One key lesson I have learned is that independence comes with both freedom and responsibility—while I enjoy the flexibility of making my own decisions, I have also developed strong problem-solving skills and the ability to adapt to new challenges. These experiences have strengthened my confidence, expanded my network, and reinforced my ambition to excel in my field.

# data[].attributes.body
Communication is at the core of my studies and personal growth, and I have always enjoyed public speaking and engaging with audiences. However, my time at Kaplan has helped me refine my communication skills even further, teaching me how to adapt my messaging for different audiences, make presentations more interactive, and use storytelling to create impactful messages. I have had the opportunity to work with people from diverse backgrounds, which has enhanced my ability to navigate different perspectives and build strong professional relationships. Although I have always been confident in speaking, I have noticed significant growth in how I structure and deliver my thoughts, ensuring that my ideas are clear, persuasive, and engaging. These experiences have shaped me into a more confident, articulate, and strategic communicator, ready to take on future challenges in the marketing and PR industry.

# data[].attributes.attachment_caption
Oxfam’s “Secondhand September” Campaign – A London Fashion Week runway show styled entirely with donated clothing, promoting sustainable fashion and challenging fast fashion norms