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The feedback I received (below) allowed me to improve my website and carry on working on it so that it is easier to use, understand and just in general a product that the consumer would actually use and want to access.
I like how all the content is focused in the middle of the page rather than the left or right. This allowed me to concentrate in one specific section of the page rather than looking everywhere. The screenshot below shows this.

If there was some text at the beginning of the page that would introduce the website, it would make the site more understandable for anyone.
The text size for the subheading at the top should be a bit larger and the font of the text shouldn’t match he background since it was very hard for me to see what the text said without moving to close to the screen. From the screenshot below you can see how hard it is to read the text.

I like how all 3 pages of the website has different background but I think it would be better if the background was the same throughout all 3 pages as this would make it consistent.

The title of the website, “SIENNA BLOSSOM”, is seen throughout all the pages at the top left of the website. I like this as its consistent and it makes the website layout look good. The amount of white space used in each page is amazing since it keeps me interested rather than there being massive blocks of text everywhere which would bore me in seconds.

Also in the screenshots above you can see that there isn’t much text within the pages. To improve this website I think there should be a short text explain what that specific page is about.

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When we finished editing our rough cut we chose to get input from our intended target audience. Getting criticism from our intended target audience by holding a test screening was vital to guarantee that they were happy with our rough cut and on the off chance that they were disappointed with specific parts within the music video we would take their thoughts and opinions on board and roll out improvements and deconstruct the feedback so that we better understand how to improve our work so the transition cut is up to par with what the audience wants to see.
WWW-
-Certain shots were aesthetically pleasing.
-Concept was brilliant as it allowed the audience to relate it to the music video.
-The story is unique as it breaks the romance conventions that is most commonly used.
EBI-
-The relationship between the two actors was not clear.
-The lip syncing was out of sync.

Following up on all of this feedback, we created a list of things within our group and tried to apply it to our next cut which would be the transition cut. If we did not hold a test screening for the rough cut we would not have been able to receive all this vital information which will help us improve our work. We will be changing up the lip sync so its not as boring and so that it is believable. We will also try to Incorporate shots that will help the audience better understand the relationship between the two actors.

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Once we took in all of the feedback we received from the rough cut we applied it to our new edit which would be the transition cut.
For the feedback, regarding the transition cut, we will ask the same audience members and some new people to gain feedback. Since a fresh set of audience would be looking at the work for the first time, there feedback would be realistic and comparable to the old feedback. The new feedback from the new target audience would allow more changes since this is fresh feedback.
WWW-
-Good sound quality

-Good transitions throughout
EBI-
-Shaky camera
-Bad acting
-Some lighting errors
-Some focus error on the camera
Throughout the video the camera was shaking a bit. If this didn’t happen then the video would have been really easy to concentrate and look at. At some scenes there were good lighting effects which made it fun to watch but at the same time there were a few scenes where I had struggled to see what was happening. The sound quality was decent as I could understand every word said by each character. The transitions from one scene to another was smooth as well making it easy for me to look at the video. The acting was a bit off the actors as it felt like they could have done better.

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This was our third cut moving on from the transition cut. We took into consideration all of the feedback we received which was very valuable. The feedback we received was amazing as it showed us how all the clips and the story line was understandable and easy to understand. The only negative feedback we received was majority the amount of effects that were lacking. This feedback was good to see as we only needed to add effects and move on.
We carried out a survey and showed different options that the audience could select that they would like to see within the music video. For example we allowed them to choose what they liked.

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Whilst we were producing our music video, I was able to learn and fully understand how important it is to take in feedback and ask for criticism from a target audience so that me and my group are able to achieve the best production possible. Without feedback from the audience We would have had a very confusing music video so it was good that we decided to get feedback. As we followed all of our audiences suggestions and deconstructed them into something we could apply to our music video, I am very pleased with the outcome that we were able to bring to our audience.

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Again here I was able to take in feedback from my target audience and apply it to my digipaks, by listening to what the consumers had to say I could achieve a final product that was more suitable for the audience.

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In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Susan Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated.

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This is our color cut version carried on from our transition cut.

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This is "Running - Colour Cut" by Repertory Records on Vimeo, the home for high quality videos and the people who love them.