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1. To secure its vital raw material.

-          To ensure continuous supply of raw material and its quality. Also, to be able to determine the cost of the raw material.

-          Australia government has a very high manufacturing standards to meet, and this will ensure there is no compromise on the quality of the product.

2. Mobile application (Gaming, blogs, social media,QR code)
Vending machine

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1.      To achieve integrative growth by backward integration, can sell hazalnut product. Current benefit in term of:

a.      To grab more control of quality

b.      Cost control

c.      To ensure Consistent supply

2.      Technology:

a.      Web base tool E-commerce to promote & sales Ferrero product. Eg: Taobao, etc

b.      Developed Games apps to connect & interact with customer

c.      Internet redemption system: Mobile apps for consumer to collect point & create loyalty

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1. Answer :
> Australia as one of the emerging market in hazelnut.
> Has potential export business
> Secured vital raw materials for the products.
> Market leader of hazelnut

2. Answer :
> Website technologies
- Log - in database customer
- Promotions and discounts who buy in bundles.
> Mobile Marketing (Apps)
>

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Q1.
-the quality control of the supply chain
-the logistic costs - raw material & transportation
-the opportunities for trading hazelnut

Q2.
-social media & web advertisement
-introducing icon/mascot
-show gallery
-improving game apps

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Q1.
1. Ferrero found the export business of Hazelnut in Australia worth $170 million hence, they decided to invest the Hazelnut farm. Moreover, this able to optimize the supply of raw materials for its core product across the world.
2. Attract/convince more growers/farmers on the demand of Hazelnut production for Ferrero’s business.

Q2.
1. implement digital technologies. this has the ability to engage with consumers in an intimate and long term way
2. create mobile app and engage with consumers on their service and execute market surveys .plus, through this mobile app they can be also initiating health care programs/activities

# data[].attributes.body
AIDA SUHAYA BINTI AB DRAHMAN MBS171193
NUR WAJIHA BINTI ABDUL WAHAB MBS171160
KASTHURI A/P GUDIAL KUMARAN MBS171158
ASWENI A/P KRISHNAN MBS171159
WONG QUIN SENG MBS171146

1.
1.1 Quality control of the supply of hazelnuts.
1.2 Control cost of raw material supplier.
1.3 Dominate the supply of hazelnuts to be market leader of hazelnuts chocolate.
1.4 Hard for market followers to establish competitive products. Additional revenue from exporting hazelnuts for commercialise purpose.

2.
2.1 Social media to advertise / sharing experiences.
2.2 Drone delivery (instant delivery) + bundle with flower as gift = Add value to create a happy emotional experience.
2.3 Website page to advertise and provide online purchasing.
2.4 Customer relationship management data - data collection and analysis customers needs and maximise customer loyalty.
2.5 QR codes on ads and websites to provide customer the locations and latest product offerings.