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Donald McKinley Glover Jr. Born on  September 25, 1983 is an American actor, writer, director, record producer, singer, songwriter, rapper and DJ. Stage name Childish  Gambino and DJ name mcDj.
Tina Fey hired him at age 23 as a writer for the NBC sitcom 30 Rock
Got many awards like.
He won three Writers Guild of America Awards for Best Comedy Series

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The video depicts about the change from aggressive to violence.
He want to show the state of the nation in the video.

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1.  Guns are treated better than people.
As Gambino dances in the warehouse in the first scene, the man who was playing the guitar becomes a hooded man in a chair, facing away from Gambino.

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2. Terrorism and gun prevalence
The second shooting in the video is a mass shooting, where Gambino opens fire with a machine gun on a choir of black people.

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3.The sunken place
The last scene has Gambino running, with fear in his eyes, away from a group of white people. It appears to make reference to the Jordan Peele film Get Out.

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https://news.sky.com/story/this-is-america-whats-behind-the-music-video-taking-the-world-by-storm-11363692
https://en.wikipedia.org/wiki/List_of_awards_and_nominations_received_by_Donald_Glover https:
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://ca.search.yahoo.com/search;_ylt=AwrJ7KOCySVbIekACgXrFAx.;_ylc=X1MDMjExNDcyMTAwMwRfcgMyBGZyA21jYWZlZQRncHJpZAM4cTRaN0VGNlJicW9scTFkNHhzc3pBBG5fcnNsdAMwBG5fc3VnZwMwBG9yaWdpbgNjYS5zZWFyY2gueWFob28uY29tBHBvcwMwBHBxc3RyAwRwcXN0cmwDMARxc3RybAMyOARxdWVyeQNpbWFnZSUyMG9mJTIwZG9uYWxkJTIwZ2xvdmVyBHRfc3RtcAMxNTI5MjAzMDgz?p=image+of+donald+glover&fr2=sb-top&fr=mcafee&type=D211CA91166G0

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He want to show the state of the nation especially the prevalence of gun violence.

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I think this is effective because the video shows the real state of the America and forces people to think about the condition.

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Weakness in the video
The video is full of aggression and violence

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www.laineygossip.com