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2.CAREER PATHWAYS, CULTURAL LEADERSHIP SKILLS AND EXPERTISECreative Australia will assist Australians to pursue careers in the arts and creative industries through practical initiatives with truly national reach, and help foster and develop the artistic and cultural leadership critical for sustained success. The growth and stability of the cultural economy depends on a strong continuum: beginning with an arts education for all in schools through the Australian Curriculum: the Arts; through to appropriate tertiary and vocational education and elite training; and supported by opportunities to make the jump from education to professional practice. Government must ensure that training opportunities respond to the market, audience patterns and changing modes of production and delivery. This will support the innovation of current and future cultural leaders and push the boundaries of creative arts by increasing the number of ways for audiences to participate.ACTIONS INCLUDE:•	New funding of $20.8 million for elite training organisations over four years, to sustain and grow training available to students and to ensure these organisations continue to provide leadership. Investment in the portfolio of Australian Government supported arts training organisations will increase by almost 30 per cent overall per year as a result of the additional funding provided though the national cultural policy.•	Committing $9.7 million to continue the highly successful ArtStart program, to assist graduating practitioners to hone their business skills and apply their craft across a range of career pathways.•	New funding of $3.4 million to establish the ArtsReady program, which will support job seekers, school leavers and at-risk students to find arts careers through on-the-job training.•	New funding of $8.1 million for the Creative Young Stars Program, to encourage, support and celebrate creative, academic and community achievement in every federal electorate and participation of students in primary and secondary schools and post-school young people to 25 years. •	Providing $1.25 million to address career pathways in the contemporary music industry, which will provide a range of initiatives, including a program of residencies and training to develop song writing and performance skills of musicians.•	Establish the $1.1 million Screen Australia Media RING Indigenous Employment Strategy in 2012, funded by the Department of Education, Employment and Workplace Relations and industry with Screen Australia to create 40 new jobs for Aboriginal and Torres Strait Islander peoples in the media and screen industries over the two years of the strategy.•	A review of national and elite training in Australia, to examine the infrastructure required to support  practitioners and cultural leaders and support development of  career pathways for Australia’s creative talent.•	Facilitating closer engagement between Australia Council-funded organisations and national training bodies, to ensure training provides the best possible preparation for future employment.A.	A UNIVERSAL ARTS EDUCATION FOR LIFELONG LEARNING AND TO DRIVE CREATIVITY AND INNOVATIONThe transformative capacity of arts and creative thinking will be accessible to every child through the new national arts curriculum, which supports a new generation of creators and audiences. This universal access to the arts curriculum will strengthen Australia’s voice and develop creative thinking in every young Australian regardless of the career pathway they pursue. The arts curriculum complements the Australian Government’s $8.3 billion investment in multi-purpose halls and libraries as part of the Building the Education Revolution. Existing in-school programs, such as those offered by The Song Room, Bell Shakespeare and Australian Children’s Music Foundation, supported through the Department of Education, Employment and Workplace Relations, improve retention rates and demonstrate the importance of ensuring all students have access to a strong program of arts education, focusing on the creative process as well as artistic outcome. Musica Viva also runs an expansive in–schools program to inspire students to create music and challenge themselves. When the Australian Curriculum: the Arts is rolled out, every child will be given access to arts education and the important role of creativity across the curriculum will be better understood.ACTIONS INCLUDE:•	The Australian Government working with state, territory and non-government education authorities to implement the Australian Curriculum: The Arts, which will introduce universal arts education in schools across Australia to ensure that every student, from Foundation to the end of primary school, will study the arts in a rigorous and sequential process.•	The National Arts and Culture Accord providing a strong base for the Australian Government to work with state, territory and local governments to build support for and ensure consistency in the implementation of the Australian Curriculum: The Arts, including through resources and training for teachers.•	Build better links between school based programs and elite training organisations as the curriculum becomes established and ArtsReady rolls out.B.	INNOVATIVE AUSTRALIAN STORIES AND CONTENT IN DIGITAL AND EMERGING PLATFORMSThe Australian Government will work to ensure our cultural sector is able to produce high-quality Australian content for use in a converged environment. The National Broadband Network, one of the most significant national infrastructure projects of the 21st century providing access to high-speed broadband, will aid this transformation. Innovation is increasingly a collaborative pursuit that runs across business, regions and sectors. The increasing production of Australian artistic digital content in film, television and interactive games needs to be supported so Australia has a dynamic and sustainable creative sector continuing to provide content of genius, beauty and originality.Artists also need to know their work will be respected and that there are adequate protections in place to allow them to be rewarded for their creative output into the future. Current frameworks must be adapted and renewed so that artists and those who invest in them have the tools to protect creative content.ACTIONS INCLUDE:•	Providing $75.3 million of new investment to support key reforms to the Australia Council, so that the Government’s investment in Australian artists will keep pace with changing artistic practice and audience expectations.•	The new funding of $20.8 million for the elite training organisations, to foster  development of  education and research to support artists in rapidly changing artistic practice. •	Providing new funding of $9.3 million to six Major Performing Arts companies: Bangarra Dance Theatre (NSW); Belvoir (Company B) (NSW); Black Swan State Theatre Company (WA); Malthouse Theatre (Vic); Circus Oz (Vic); and West Australian Ballet (WA), to ensure they  continue to tell innovative and uniquely Australian stories.•	Undertaking a comprehensive survey of the screen sector, including games companies, to be released in 2013 to inform policy development and industry planning.•	Creating an online production fund, which will support the production of premium Australian content for online delivery. Screen Australia will explore partnerships with telecommunication providers, broadcasters and online providers.•	Providing an immediate investment of $10 million over four years for screen production for digital platforms including television. This will support innovation and augment Screen Australia’s multi-platform programs, aiming to extend the reach of Australian stories and content to audiences, and support the production industry in making innovative Australian work.•	Investing $2.4 million over four years to ensure the Australian Music Radio Airplay Project (AMRAP) can continue to assist musicians and community broadcasters increase the radio airplay of contemporary Australian music and $2.6 million over four years to assist community groups that operate self-help radio retransmission facilities in regional and remote areas to continue providing radio services to their communities.•	Delivering the initial response to the 2012 Convergence Review, seeing Australian content quotas extended to free-to-air commercial television multi‑channels.•	Providing $20 million over three years  from 2012-13 for the new Australian Interactive Games Fund, which will support independent games studios to create innovative digital content in Australia and strengthen Screen Australia’s program to build sustainable multiplatform content and distribution businesses.•	Work with industry to work on long term measures to support production and distribution of Australian screen content including the converged content production fund proposed by the Convergence Review.•	Providing $3 million over four years, as announced in 2012, to support the contemporary music industry, including $1.75 million for Sounds Australia, which will grow export and domestic music markets. Funding will assist the contemporary music industry to respond to the challenges of the digital environment, to create career pathways into the industry, and put in place a National Live Music Coordinator to ensure the Australian live music scene continues to thrive and contribute to our export success.•	Commissioning the Australian Law Reform Commission enquiry to consider whether the exceptions and statutory licences in the Copyright Act 1968 continue to be appropriate in the digital environment. The Review is tasked with reviewing how  Australian copyright law will continue to provide incentives for investment in innovation and content in a digital environment, while balancing the need to allow the appropriate use of both Australian and international content.•	Work with key industry organisations and leaders to build business models around reward for creative production accessed  through digital platforms. •	Consideration will also be given to the Australian Government becoming a party to the World Intellectual Property Organization Beijing Treaty on Audio-visual Performances. This treaty aims to strengthen the position of performers in the audio-visual industry by providing a clearer legal basis for the international use of audio-visual productions, both in traditional media and in digital networks, and by safeguarding the rights of performers against the unauthorised use of their performances in television, film, video and other media.3. CONNECT TO NATIONAL LIFE FOR A SOCIAL AND ECONOMIC DIVIDENDThe policy lays out pathways to reinforce the centrality of arts and culture to the health and prosperity of our national life. This reflects the pervasiveness of arts and culture through our education, in drawing together communities, recognising our unique traditional Aboriginal and Torres Strait Islander cultures, providing entertainment, driving the economy, leading innovation, exploring national collections and in representing Australia to the world.A.	THE CENTRALITY OF ABORIGINAL AND TORRES STRAIT ISLANDER CULTURES IN NATIONAL LIFEThere is much work to be done to support our Aboriginal and Torres Strait Islander cultures and promote their unique place in national life. Language is key to culture, and we have a responsibility as a nation to preserve the hundreds of languages used in Aboriginal and Torres Strait Islander communities. Following a major parliamentary inquiry which set out the task to be undertaken, the Government is updating its National Indigenous Languages Policy to tackle this head on. The protection and promotion of Aboriginal and Torres Strait Islander languages are part of a broader action agenda to reinforce the centrality of Aboriginal and Torres Strait Islander cultural expression throughout the arts. This central role shapes and reinforces  Australia’s unique national cultural identity as home to one of the world’s oldest living cultures which are also creating  some of the most dynamic and inspiring contemporary art work.The pathways to action are underpinned by a commitment to  protecting the rights of Aboriginal and Torres Strait Islander visual artists by supporting professional development and training, and working with the industry to ensure these artists are treated ethically and receive a fair return for their work.ACTIONS INCLUDE:•	Providing $13.983 million in new funding over four years to develop community-driven language resources and activities, as an extension of the Indigenous Languages Support program. This responds to key findings of the Our Land Our Languages Report on language learning in Indigenous communities by the House of Representatives Standing Committee on Aboriginal and Torres Strait Islander Affairs.•	Continuing supplementary  funding of $11.26 million over four years to continue the successful Indigenous Visual Arts Industry Support Program.•	Providing a framework to strengthen the Indigenous visual arts industry, with the development of the 2012 Indigenous Art Centre Plan.•	Updating the National Indigenous Languages Policy, in response to Our Land Our Languages Report  and the National Indigenous Languages Survey by May 2013 before consultation and development of an action plan by the end of 2013.•	Development of a new nationally-accredited training package, to enhance the knowledge, flexibility and skills-base of people working in the Aboriginal and Torres Strait Islander visual arts industries, which will build on the Government’s existing investment through the Indigenous Employment Initiative and the Indigenous Visual Arts Industry Support program.•	Supporting the $1.1 million Screen Australia Media RING Indigenous Employment Strategy, funded by the Department of Education, Employment and Workplace Relations with industry to create 40 new jobs for Aboriginal and Torres Strait Islander peoples in the media and screen industries over the two years of the strategy.•	Continuing the support for the Resale Royalty for Visual Artists Scheme, with the provision of $0.7 million in 2012, ensuring Australian visual artists continue to benefit from the commercial sale of their works on the secondary art market.•	Developing a policy framework to respect and protect Aboriginal and Torres Strait Islander peoples’ Traditional Cultural Expressions and seeking to work across government to build understanding of its goals and impact. There will be an action plan for implementation from 2014.•	Support for the new Aboriginal and Torres Strait Islander free-to-air television channel NITV which is now part of the Special Broadcasting Service. •	Provision of $12.8 million to the Australian Institute of Aboriginal and Torres Strait Islander Studies for the digitisation of their collections.•	Funding of $30.6 million for the new Australian Centre for Indigenous Knowledges and Education at Charles Darwin University through the second round of the Education Investment Fund, including a new gallery space. The new facilities will include an information technology-enabled literacy laboratory, teaching and office spaces, a gallery space and a 30-bed accommodation facility for Aboriginal and Torres Strait Islander peoples and other remote students on the university’s Casuarina campus.B.	CREATIVE INDUSTRIES, COMMERCE AND THE CREATIVE ECONOMYEmerging and converging technologies are creating important opportunities for Australia’s creative industries in the transformation of the wider economy. Today, Australians are experiencing arts and culture through digital-based media, cinemas, televisions, computers and portable devices. Local audiences demand that Australian stories continue to be told in our voice by our artists because it is crucial for our culture as a nation and they expect that Australian content will be available across the digital platforms. Australian creative industries also increasingly work within global markets, creating content, production and post production services based on Australia’s established reputation for technical and creative skills and efficient delivery. Creative Australiaincludes new initiatives to promote the production and distribution of Australian content for film, on television, in games and online.The growth of Australian screen production industries over the past four decades was underpinned and supported by the Australian Government’s commitment to support creation of quality Australian film and television productions and to developing a sense of Australian identity, character and cultural diversity. However, these industries have in turn underpinned broader creative industry growth in media, marketing,  entertainment and education. Creative Australia is committed to ensuring the talent and entrepreneurial drive can be translated into further sustainable business and high skilled jobs.Creative Australia’s initiatives and commitments, together with the strategies in the Australian Government’s Industry and Innovation Statement: “A Plan for Australian Jobs” will provide increased opportunities for Australia’s creative industries to embed design thinking and contribute to the economy as leaders in innovation and drivers of productivity and competitiveness across all industry sectors.ACTIONS INCLUDE:•	Continuing support for the Creative Industries Innovation Centre, one of six innovation centres established in 2009 as part of the Australian Government’s Enterprise Connect program. The Centre supports Australia’s creative-based small and medium enterprises and will provide services through the new Growth Opportunities and Leadership Development Program to boost innovation and design thinking.•	Recognising that excellent design will help Australian industries to innovate:  the central role of design as an enabler for change was recognised in Australian Government’s Industry and Innovation Statement: “A Plan for Australian Jobs” and in addition to the new commitments for Enterprise Connect, the innovation strategy is leading to the formation of the Australian Design Integration Network which will inform the work of the proposed Australian Leadership Institute.•	Establishing the Centre for Excellence in Public Sector Design, to develop the potential for design-led thinking within and across government.•	Reviewing of copyright issues through the Australian Law Reform Commission, to ensure they are appropriate in the digital environment.•	Recognising the contribution of Australia’s creative industries in the Government’s Digital Economy Strategy,including in its digital  education, hubs and enterprise initiatives.•	Delivering a new $20 million location incentive to increase Australia’s competitiveness as a world-class filming destination, resulting in jobs for Australia’s creative talent and technicians. This one-off investment will act as a precursor to an increase in the Location Offset should the Australian dollar remain high. The Australian Screen Production Incentive – the Australian Producer Offset, the Location Offset, together with the Post, Digital and Visual Effects (PDV) Offset, have been successful in encouraging greater private sector investment in the screen industry and in improving the market responsiveness of the industry. The Location and PDV incentives encourage large-scale film and TV production to locate to Australia providing great economic, employment and skill development opportunities and is key to sustainable high skill jobs development in this rapidly growing area of the global economy.C.	ACCESS, INTERPRETATION AND INNOVATION OF NATIONAL COLLECTIONSAustralia’s national collections are rich with resources essential for education and research, and provide a compelling and enlightening cultural experience that narrates the story of our nation. Through this policy our National Collecting Institutions will take advantage of digital technologies and networks to explore new ways of making these collections accessible and enabling the Institutions to contribute more easily to innovation and artistic development. Already the National Library of Australia’s Trove service has won the Excellence in eGovernment Award for harnessing digital technology to improve service delivery, linking its users to millions of resources online and the National Archives of Australia are fostering paperless record keeping across the Government. The policy pathway actions will hasten the change so that the Australian population will be enriched by and connected with the national collections no matter where they live.ACTIONS INCLUDE:•	In 2012-13 providing $39.3 million over four years for National Collection Institutions, to expand their outreach and improve access to their programs and collections.•	Extending legal deposit arrangements for the National Library of Australia, to encompass digital material and development of a new legal deposit scheme for the National Film and Sound Archive of Australia and audio-visual material.•	Establishing a national network for museums and galleries, to be managed in a partnership between the National Museum of Australia and Museums Australia. The Network will work to share resources and improve access to collections across Australia, to assist industry, researchers and the public.D.	REGIONAL DEVELOPMENT AND SOCIAL DIVIDENDS THROUGH COMMUNITY-BASED ARTS AND CULTURAL PROGRAMSCommunities, particularly in regional Australia, are sustained and made vital through investment in cultural infrastructure, community-based arts practice, and development opportunities for young people. Creative Australia capitalises on the largest investment in cultural infrastructure in Australia’s history. Since 2007, the Australian Government has invested more than $300 million in infrastructure for nearly 500 arts and cultural projects, including libraries, heritage sites, museums and art spaces. Creative Australia will build on this investment through a coordinated program of funding for arts access, development and national touring. This will result in increased participation, arts-led approaches to social and economic challenges, and recognition that the cultural sector is crucial for business, vibrancy and regional development.ACTIONS INCLUDE:•	Providing a minimum of $40 million for arts and cultural infrastructure projects through the Regional Development Australia Fund (Rounds Three and Four), which will provide ongoing opportunities for arts and cultural engagement in regional Australia and build on the significant investment of $300 million made in regional cultural infrastructure since 2007. •	Providing $37 million for the Creative Futures Project Tasmania, which will enable the University of Tasmania to create the $75 million Academy of Creative Industries and Performing Arts—in partnership with the Theatre Royal, Tasmanian Symphony Orchestra and Museum of Old and New Art—to teach cutting-edge international creative industries practice.•	Recognising the success of the Regional Arts Fund by continuing to fund $12.5 million over four years, from 2012–13, which will foster sustainable cultural development and engagement in regional and remote Australia.•	Investing new funding of $8.1 million for the Creative Young Stars Program, to encourage, support and celebrate creative, academic and community achievement and participation of students in primary and secondary schools and post-school young people to 25 years in every community across Australia, complementing the Local Sporting Champions operating in each electorate.•	Undertaking an audit of programs run by the Australia Council and the Office for the Arts which will ensure the Australia Council focuses on funding artistic excellence and the Office for the Arts focuses on cultural policy and programs supporting national priorities. •	Developing an Arts and Health Framework with state and territory governments, which will recognise the health benefits of arts and culture and provide an agenda for activity.•	Working with the National Year of Reading to ensure a long-term legacy, which will build on the Australian Government’s commitment of $1.3 million for the 2012 National Year of Reading.•	Continuing to build on the National Arts and Disability Strategy, which improves access to culture for people with disability.E.	CULTURAL EXCHANGE AND DIPLOMACY TO DRIVE STRONGER, DEEPER AND BROADER INTERNATIONAL ENGAGEMENTArts and culture have a significant role to play in building international ties. The Australian Government’s Australia in the Asian Century White Paper recognises that relationships with our neighbour countries in Asia are enhanced through developing stronger, deeper and broader cultural links. The Government is revamping the Australia International Cultural Council, its cultural diplomacy body. Building on our film co-production agreements with Singapore and China, Australia is negotiating new agreements with India, Malaysia and Korea. These agreements enable filmmakers in partner countries to work together to produce enthralling stories of common interest and meaning. Indonesia has sought further information on similar arrangements. This will result in Australia having a world renowned reputation as a sophisticated, innovative, creative and culturally diverse nation producing internationally acclaimed artists and creators.ACTIONS INCLUDE:•	Revamping the Australia International Cultural Council, as recommended in the Australia in the Asian Century White Paper, which will better coordinate support for cultural and artistic organisations to enhance promotion of Australia as a culturally vibrant and open country.•	Ensuring that arts and cultural engagement drives stronger, deeper and broader international engagement, particularly with Asian nations, which is consistent with the objectives of the Australia in the Asian Century White Paper and strengthens the implementation of the Australia Unlimited brand for Australia internationally as a creative and innovative nation.•	Legislating to protect overseas loans of cultural objects to Australia’s major cultural institutions for temporary public exhibition, which will advance opportunities for cultural diplomacy, enable our cultural institutions to complete for world-class exhibitions and ensure Australians continue to have access to major international exhibitions.•	Continuing to deliver the Australia Network, which will see the continued delivery of an integrated multi-platform service, comprising television, radio and digital media, to diverse regional audiences in the Asia-Pacific to ensure Australia’s voice will be heard across the region.CREATIVE AUSTRALIA – TRACKING AND TARGETING Creative Australia is a living policy document. As Creative Australia is implemented and developed the Australian Government will track outcomes to allow for more specific targeting of programs. This will ensure that Creative Australia remains relevant and focused as the sector broadens and diversifies.Using the suite of statistical series developed by the Australian Bureau of Statistics’ National Centre for Culture and Recreation Statistics, the Government will track changes in the economic value of the arts, creative industries and cultural heritage, as well as in participation in the arts. The Centre will also use a range of more qualitative measures, including through new research in measuring the public value of cultural investment. It will use the expertise developed through peer assessment and curatorial experience to look at issues of developing artistic practice and artistic excellence.Over the next decade these reforms will open up a new agenda for government and for the arts, cultural heritage and the creative industries so we embed our creative skills and talent at the heart of our cultural life, and at the heart of our technological development and national economic growth.[i] Australian Bureau of Statistics Employment in Culture, Australia, (4902.0). 2011

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2.CAREER PATHWAYS, CULTURAL LEADERSHIP SKILLS AND EXPERTISECreative Australia will assist Australians to pursue careers in the arts and creative industries through practical initiatives with truly national reach, and help foster and develop the artistic and cultural leadership critical for sustained success. The growth and stability of the cultural economy depends on a strong continuum: beginning with an arts education for all in schools through the Australian Curriculum: the Arts; through to appropriate tertiary and vocational education and elite training; and supported by opportunities to make the jump from education to professional practice. Government must ensure that training opportunities respond to the market, audience patterns and changing modes of production and delivery. This will support the innovation of current and future cultural leaders and push the boundaries of creative arts by increasing the number of ways for audiences to participate.ACTIONS INCLUDE:•	New funding of $20.8 million for elite training organisations over four years, to sustain and grow training available to students and to ensure these organisations continue to provide leadership. Investment in the portfolio of Australian Government supported arts training organisations will increase by almost 30 per cent overall per year as a result of the additional funding provided though the national cultural policy.•	Committing $9.7 million to continue the highly successful ArtStart program, to assist graduating practitioners to hone their business skills and apply their craft across a range of career pathways.•	New funding of $3.4 million to establish the ArtsReady program, which will support job seekers, school leavers and at-risk students to find arts careers through on-the-job training.•	New funding of $8.1 million for the Creative Young Stars Program, to encourage, support and celebrate creative, academic and community achievement in every federal electorate and participation of students in primary and secondary schools and post-school young people to 25 years. •	Providing $1.25 million to address career pathways in the contemporary music industry, which will provide a range of initiatives, including a program of residencies and training to develop song writing and performance skills of musicians.•	Establish the $1.1 million Screen Australia Media RING Indigenous Employment Strategy in 2012, funded by the Department of Education, Employment and Workplace Relations and industry with Screen Australia to create 40 new jobs for Aboriginal and Torres Strait Islander peoples in the media and screen industries over the two years of the strategy.•	A review of national and elite training in Australia, to examine the infrastructure required to support  practitioners and cultural leaders and support development of  career pathways for Australia’s creative talent.•	Facilitating closer engagement between Australia Council-funded organisations and national training bodies, to ensure training provides the best possible preparation for future employment.A.	A UNIVERSAL ARTS EDUCATION FOR LIFELONG LEARNING AND TO DRIVE CREATIVITY AND INNOVATIONThe transformative capacity of arts and creative thinking will be accessible to every child through the new national arts curriculum, which supports a new generation of creators and audiences. This universal access to the arts curriculum will strengthen Australia’s voice and develop creative thinking in every young Australian regardless of the career pathway they pursue. The arts curriculum complements the Australian Government’s $8.3 billion investment in multi-purpose halls and libraries as part of the Building the Education Revolution. Existing in-school programs, such as those offered by The Song Room, Bell Shakespeare and Australian Children’s Music Foundation, supported through the Department of Education, Employment and Workplace Relations, improve retention rates and demonstrate the importance of ensuring all students have access to a strong program of arts education, focusing on the creative process as well as artistic outcome. Musica Viva also runs an expansive in–schools program to inspire students to create music and challenge themselves. When the Australian Curriculum: the Arts is rolled out, every child will be given access to arts education and the important role of creativity across the curriculum will be better understood.ACTIONS INCLUDE:•	The Australian Government working with state, territory and non-government education authorities to implement the Australian Curriculum: The Arts, which will introduce universal arts education in schools across Australia to ensure that every student, from Foundation to the end of primary school, will study the arts in a rigorous and sequential process.•	The National Arts and Culture Accord providing a strong base for the Australian Government to work with state, territory and local governments to build support for and ensure consistency in the implementation of the Australian Curriculum: The Arts, including through resources and training for teachers.•	Build better links between school based programs and elite training organisations as the curriculum becomes established and ArtsReady rolls out.B.	INNOVATIVE AUSTRALIAN STORIES AND CONTENT IN DIGITAL AND EMERGING PLATFORMSThe Australian Government will work to ensure our cultural sector is able to produce high-quality Australian content for use in a converged environment. The National Broadband Network, one of the most significant national infrastructure projects of the 21st century providing access to high-speed broadband, will aid this transformation. Innovation is increasingly a collaborative pursuit that runs across business, regions and sectors. The increasing production of Australian artistic digital content in film, television and interactive games needs to be supported so Australia has a dynamic and sustainable creative sector continuing to provide content of genius, beauty and originality.Artists also need to know their work will be respected and that there are adequate protections in place to allow them to be rewarded for their creative output into the future. Current frameworks must be adapted and renewed so that artists and those who invest in them have the tools to protect creative content.ACTIONS INCLUDE:•	Providing $75.3 million of new investment to support key reforms to the Australia Council, so that the Government’s investment in Australian artists will keep pace with changing artistic practice and audience expectations.•	The new funding of $20.8 million for the elite training organisations, to foster  development of  education and research to support artists in rapidly changing artistic practice. •	Providing new funding of $9.3 million to six Major Performing Arts companies: Bangarra Dance Theatre (NSW); Belvoir (Company B) (NSW); Black Swan State Theatre Company (WA); Malthouse Theatre (Vic); Circus Oz (Vic); and West Australian Ballet (WA), to ensure they  continue to tell innovative and uniquely Australian stories.•	Undertaking a comprehensive survey of the screen sector, including games companies, to be released in 2013 to inform policy development and industry planning.•	Creating an online production fund, which will support the production of premium Australian content for online delivery. Screen Australia will explore partnerships with telecommunication providers, broadcasters and online providers.•	Providing an immediate investment of $10 million over four years for screen production for digital platforms including television. This will support innovation and augment Screen Australia’s multi-platform programs, aiming to extend the reach of Australian stories and content to audiences, and support the production industry in making innovative Australian work.•	Investing $2.4 million over four years to ensure the Australian Music Radio Airplay Project (AMRAP) can continue to assist musicians and community broadcasters increase the radio airplay of contemporary Australian music and $2.6 million over four years to assist community groups that operate self-help radio retransmission facilities in regional and remote areas to continue providing radio services to their communities.•	Delivering the initial response to the 2012 Convergence Review, seeing Australian content quotas extended to free-to-air commercial television multi‑channels.•	Providing $20 million over three years  from 2012-13 for the new Australian Interactive Games Fund, which will support independent games studios to create innovative digital content in Australia and strengthen Screen Australia’s program to build sustainable multiplatform content and distribution businesses.•	Work with industry to work on long term measures to support production and distribution of Australian screen content including the converged content production fund proposed by the Convergence Review.•	Providing $3 million over four years, as announced in 2012, to support the contemporary music industry, including $1.75 million for Sounds Australia, which will grow export and domestic music markets. Funding will assist the contemporary music industry to respond to the challenges of the digital environment, to create career pathways into the industry, and put in place a National Live Music Coordinator to ensure the Australian live music scene continues to thrive and contribute to our export success.•	Commissioning the Australian Law Reform Commission enquiry to consider whether the exceptions and statutory licences in the Copyright Act 1968 continue to be appropriate in the digital environment. The Review is tasked with reviewing how  Australian copyright law will continue to provide incentives for investment in innovation and content in a digital environment, while balancing the need to allow the appropriate use of both Australian and international content.•	Work with key industry organisations and leaders to build business models around reward for creative production accessed  through digital platforms. •	Consideration will also be given to the Australian Government becoming a party to the World Intellectual Property Organization Beijing Treaty on Audio-visual Performances. This treaty aims to strengthen the position of performers in the audio-visual industry by providing a clearer legal basis for the international use of audio-visual productions, both in traditional media and in digital networks, and by safeguarding the rights of performers against the unauthorised use of their performances in television, film, video and other media.3. CONNECT TO NATIONAL LIFE FOR A SOCIAL AND ECONOMIC DIVIDENDThe policy lays out pathways to reinforce the centrality of arts and culture to the health and prosperity of our national life. This reflects the pervasiveness of arts and culture through our education, in drawing together communities, recognising our unique traditional Aboriginal and Torres Strait Islander cultures, providing entertainment, driving the economy, leading innovation, exploring national collections and in representing Australia to the world.A.	THE CENTRALITY OF ABORIGINAL AND TORRES STRAIT ISLANDER CULTURES IN NATIONAL LIFEThere is much work to be done to support our Aboriginal and Torres Strait Islander cultures and promote their unique place in national life. Language is key to culture, and we have a responsibility as a nation to preserve the hundreds of languages used in Aboriginal and Torres Strait Islander communities. Following a major parliamentary inquiry which set out the task to be undertaken, the Government is updating its National Indigenous Languages Policy to tackle this head on. The protection and promotion of Aboriginal and Torres Strait Islander languages are part of a broader action agenda to reinforce the centrality of Aboriginal and Torres Strait Islander cultural expression throughout the arts. This central role shapes and reinforces  Australia’s unique national cultural identity as home to one of the world’s oldest living cultures which are also creating  some of the most dynamic and inspiring contemporary art work.The pathways to action are underpinned by a commitment to  protecting the rights of Aboriginal and Torres Strait Islander visual artists by supporting professional development and training, and working with the industry to ensure these artists are treated ethically and receive a fair return for their work.ACTIONS INCLUDE:•	Providing $13.983 million in new funding over four years to develop community-driven language resources and activities, as an extension of the Indigenous Languages Support program. This responds to key findings of the Our Land Our Languages Report on language learning in Indigenous communities by the House of Representatives Standing Committee on Aboriginal and Torres Strait Islander Affairs.•	Continuing supplementary  funding of $11.26 million over four years to continue the successful Indigenous Visual Arts Industry Support Program.•	Providing a framework to strengthen the Indigenous visual arts industry, with the development of the 2012 Indigenous Art Centre Plan.•	Updating the National Indigenous Languages Policy, in response to Our Land Our Languages Report  and the National Indigenous Languages Survey by May 2013 before consultation and development of an action plan by the end of 2013.•	Development of a new nationally-accredited training package, to enhance the knowledge, flexibility and skills-base of people working in the Aboriginal and Torres Strait Islander visual arts industries, which will build on the Government’s existing investment through the Indigenous Employment Initiative and the Indigenous Visual Arts Industry Support program.•	Supporting the $1.1 million Screen Australia Media RING Indigenous Employment Strategy, funded by the Department of Education, Employment and Workplace Relations with industry to create 40 new jobs for Aboriginal and Torres Strait Islander peoples in the media and screen industries over the two years of the strategy.•	Continuing the support for the Resale Royalty for Visual Artists Scheme, with the provision of $0.7 million in 2012, ensuring Australian visual artists continue to benefit from the commercial sale of their works on the secondary art market.•	Developing a policy framework to respect and protect Aboriginal and Torres Strait Islander peoples’ Traditional Cultural Expressions and seeking to work across government to build understanding of its goals and impact. There will be an action plan for implementation from 2014.•	Support for the new Aboriginal and Torres Strait Islander free-to-air television channel NITV which is now part of the Special Broadcasting Service. •	Provision of $12.8 million to the Australian Institute of Aboriginal and Torres Strait Islander Studies for the digitisation of their collections.•	Funding of $30.6 million for the new Australian Centre for Indigenous Knowledges and Education at Charles Darwin University through the second round of the Education Investment Fund, including a new gallery space. The new facilities will include an information technology-enabled literacy laboratory, teaching and office spaces, a gallery space and a 30-bed accommodation facility for Aboriginal and Torres Strait Islander peoples and other remote students on the university’s Casuarina campus.B.	CREATIVE INDUSTRIES, COMMERCE AND THE CREATIVE ECONOMYEmerging and converging technologies are creating important opportunities for Australia’s creative industries in the transformation of the wider economy. Today, Australians are experiencing arts and culture through digital-based media, cinemas, televisions, computers and portable devices. Local audiences demand that Australian stories continue to be told in our voice by our artists because it is crucial for our culture as a nation and they expect that Australian content will be available across the digital platforms. Australian creative industries also increasingly work within global markets, creating content, production and post production services based on Australia’s established reputation for technical and creative skills and efficient delivery. Creative Australiaincludes new initiatives to promote the production and distribution of Australian content for film, on television, in games and online.The growth of Australian screen production industries over the past four decades was underpinned and supported by the Australian Government’s commitment to support creation of quality Australian film and television productions and to developing a sense of Australian identity, character and cultural diversity. However, these industries have in turn underpinned broader creative industry growth in media, marketing,  entertainment and education. Creative Australia is committed to ensuring the talent and entrepreneurial drive can be translated into further sustainable business and high skilled jobs.Creative Australia’s initiatives and commitments, together with the strategies in the Australian Government’s Industry and Innovation Statement: “A Plan for Australian Jobs” will provide increased opportunities for Australia’s creative industries to embed design thinking and contribute to the economy as leaders in innovation and drivers of productivity and competitiveness across all industry sectors.ACTIONS INCLUDE:•	Continuing support for the Creative Industries Innovation Centre, one of six innovation centres established in 2009 as part of the Australian Government’s Enterprise Connect program. The Centre supports Australia’s creative-based small and medium enterprises and will provide services through the new Growth Opportunities and Leadership Development Program to boost innovation and design thinking.•	Recognising that excellent design will help Australian industries to innovate:  the central role of design as an enabler for change was recognised in Australian Government’s Industry and Innovation Statement: “A Plan for Australian Jobs” and in addition to the new commitments for Enterprise Connect, the innovation strategy is leading to the formation of the Australian Design Integration Network which will inform the work of the proposed Australian Leadership Institute.•	Establishing the Centre for Excellence in Public Sector Design, to develop the potential for design-led thinking within and across government.•	Reviewing of copyright issues through the Australian Law Reform Commission, to ensure they are appropriate in the digital environment.•	Recognising the contribution of Australia’s creative industries in the Government’s Digital Economy Strategy,including in its digital  education, hubs and enterprise initiatives.•	Delivering a new $20 million location incentive to increase Australia’s competitiveness as a world-class filming destination, resulting in jobs for Australia’s creative talent and technicians. This one-off investment will act as a precursor to an increase in the Location Offset should the Australian dollar remain high. The Australian Screen Production Incentive – the Australian Producer Offset, the Location Offset, together with the Post, Digital and Visual Effects (PDV) Offset, have been successful in encouraging greater private sector investment in the screen industry and in improving the market responsiveness of the industry. The Location and PDV incentives encourage large-scale film and TV production to locate to Australia providing great economic, employment and skill development opportunities and is key to sustainable high skill jobs development in this rapidly growing area of the global economy.C.	ACCESS, INTERPRETATION AND INNOVATION OF NATIONAL COLLECTIONSAustralia’s national collections are rich with resources essential for education and research, and provide a compelling and enlightening cultural experience that narrates the story of our nation. Through this policy our National Collecting Institutions will take advantage of digital technologies and networks to explore new ways of making these collections accessible and enabling the Institutions to contribute more easily to innovation and artistic development. Already the National Library of Australia’s Trove service has won the Excellence in eGovernment Award for harnessing digital technology to improve service delivery, linking its users to millions of resources online and the National Archives of Australia are fostering paperless record keeping across the Government. The policy pathway actions will hasten the change so that the Australian population will be enriched by and connected with the national collections no matter where they live.ACTIONS INCLUDE:•	In 2012-13 providing $39.3 million over four years for National Collection Institutions, to expand their outreach and improve access to their programs and collections.•	Extending legal deposit arrangements for the National Library of Australia, to encompass digital material and development of a new legal deposit scheme for the National Film and Sound Archive of Australia and audio-visual material.•	Establishing a national network for museums and galleries, to be managed in a partnership between the National Museum of Australia and Museums Australia. The Network will work to share resources and improve access to collections across Australia, to assist industry, researchers and the public.D.	REGIONAL DEVELOPMENT AND SOCIAL DIVIDENDS THROUGH COMMUNITY-BASED ARTS AND CULTURAL PROGRAMSCommunities, particularly in regional Australia, are sustained and made vital through investment in cultural infrastructure, community-based arts practice, and development opportunities for young people. Creative Australia capitalises on the largest investment in cultural infrastructure in Australia’s history. Since 2007, the Australian Government has invested more than $300 million in infrastructure for nearly 500 arts and cultural projects, including libraries, heritage sites, museums and art spaces. Creative Australia will build on this investment through a coordinated program of funding for arts access, development and national touring. This will result in increased participation, arts-led approaches to social and economic challenges, and recognition that the cultural sector is crucial for business, vibrancy and regional development.ACTIONS INCLUDE:•	Providing a minimum of $40 million for arts and cultural infrastructure projects through the Regional Development Australia Fund (Rounds Three and Four), which will provide ongoing opportunities for arts and cultural engagement in regional Australia and build on the significant investment of $300 million made in regional cultural infrastructure since 2007. •	Providing $37 million for the Creative Futures Project Tasmania, which will enable the University of Tasmania to create the $75 million Academy of Creative Industries and Performing Arts—in partnership with the Theatre Royal, Tasmanian Symphony Orchestra and Museum of Old and New Art—to teach cutting-edge international creative industries practice.•	Recognising the success of the Regional Arts Fund by continuing to fund $12.5 million over four years, from 2012–13, which will foster sustainable cultural development and engagement in regional and remote Australia.•	Investing new funding of $8.1 million for the Creative Young Stars Program, to encourage, support and celebrate creative, academic and community achievement and participation of students in primary and secondary schools and post-school young people to 25 years in every community across Australia, complementing the Local Sporting Champions operating in each electorate.•	Undertaking an audit of programs run by the Australia Council and the Office for the Arts which will ensure the Australia Council focuses on funding artistic excellence and the Office for the Arts focuses on cultural policy and programs supporting national priorities. •	Developing an Arts and Health Framework with state and territory governments, which will recognise the health benefits of arts and culture and provide an agenda for activity.•	Working with the National Year of Reading to ensure a long-term legacy, which will build on the Australian Government’s commitment of $1.3 million for the 2012 National Year of Reading.•	Continuing to build on the National Arts and Disability Strategy, which improves access to culture for people with disability.E.	CULTURAL EXCHANGE AND DIPLOMACY TO DRIVE STRONGER, DEEPER AND BROADER INTERNATIONAL ENGAGEMENTArts and culture have a significant role to play in building international ties. The Australian Government’s Australia in the Asian Century White Paper recognises that relationships with our neighbour countries in Asia are enhanced through developing stronger, deeper and broader cultural links. The Government is revamping the Australia International Cultural Council, its cultural diplomacy body. Building on our film co-production agreements with Singapore and China, Australia is negotiating new agreements with India, Malaysia and Korea. These agreements enable filmmakers in partner countries to work together to produce enthralling stories of common interest and meaning. Indonesia has sought further information on similar arrangements. This will result in Australia having a world renowned reputation as a sophisticated, innovative, creative and culturally diverse nation producing internationally acclaimed artists and creators.ACTIONS INCLUDE:•	Revamping the Australia International Cultural Council, as recommended in the Australia in the Asian Century White Paper, which will better coordinate support for cultural and artistic organisations to enhance promotion of Australia as a culturally vibrant and open country.•	Ensuring that arts and cultural engagement drives stronger, deeper and broader international engagement, particularly with Asian nations, which is consistent with the objectives of the Australia in the Asian Century White Paper and strengthens the implementation of the Australia Unlimited brand for Australia internationally as a creative and innovative nation.•	Legislating to protect overseas loans of cultural objects to Australia’s major cultural institutions for temporary public exhibition, which will advance opportunities for cultural diplomacy, enable our cultural institutions to complete for world-class exhibitions and ensure Australians continue to have access to major international exhibitions.•	Continuing to deliver the Australia Network, which will see the continued delivery of an integrated multi-platform service, comprising television, radio and digital media, to diverse regional audiences in the Asia-Pacific to ensure Australia’s voice will be heard across the region.CREATIVE AUSTRALIA – TRACKING AND TARGETING Creative Australia is a living policy document. As Creative Australia is implemented and developed the Australian Government will track outcomes to allow for more specific targeting of programs. This will ensure that Creative Australia remains relevant and focused as the sector broadens and diversifies.Using the suite of statistical series developed by the Australian Bureau of Statistics’ National Centre for Culture and Recreation Statistics, the Government will track changes in the economic value of the arts, creative industries and cultural heritage, as well as in participation in the arts. The Centre will also use a range of more qualitative measures, including through new research in measuring the public value of cultural investment. It will use the expertise developed through peer assessment and curatorial experience to look at issues of developing artistic practice and artistic excellence.Over the next decade these reforms will open up a new agenda for government and for the arts, cultural heritage and the creative industries so we embed our creative skills and talent at the heart of our cultural life, and at the heart of our technological development and national economic growth.[i] Australian Bureau of Statistics Employment in Culture, Australia, (4902.0). 2011

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Creative Capacity + Arts for All Victorians

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Creative Capacity + Arts for All Victorians