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The ignition refuses to start in an old, cruddy car. A young student hits the dashboard with frustration, and furrows her brow. Suddenly, a suited man appears in the passenger seat, frightening her. He calms her down and slides a suspiciously large envelope across the dashboard towards her. The student asks the man what the envelope is about. He enthusiastically pulls charts out of the glove-box, explaining his interest rates and loan periods to her. Still a bit concerned, the student looks at her lap. The loan shark places his hand on her shoulder and puts the envelope in her hand reassuringly. Without letting her reply to his gestures, he leaves the car. The slogan “WE ARE ON YOUR SIDE” appears, followed by a fast disclaimer.

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Week One: My Initial Thoughts on The Task at Hand

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Week One: My Initial Thoughts on The Task at Hand

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As of yet I am feeling overwhelmed but excited and inspired at the same time. I am eager to get my hands on some equipment and to start learning how to use programs so I can produce clean cut pieces of work. What I want to do is achievable.  I would like to try something stylised, with colour theory.

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1. Promote clean energy
2. Healthy and Accepting immigration
3. Eating Healthily
4. Travelling
5. Embracing the Outside World
6. Exercising
7. Supporting independant Artists
8. Learning to Swim
9. Dilutes Association (a horse thing)
10. Occupational Therapy
11. Opposing Gender Norms
12. Learning Confidence
13. Funding for New Medical Technology
14. Child Safety Awareness
15. Becoming Your Own Boss
16. Food Advertisement
17. Clean Environment
18. A new television show
19. Promoting a live comedy show "ONE NIGHT ONLY!"
20. New Cleaning Product aimed at the lazy house owner
21. Save the Whales
22. Think before you buy a pet
23. Funding for Service dog training
24. Tourism Advertisement for Rundle Mall
25. New Cooking Appliance
26. Investing in a New Bank
27. Advertisement for a realestate firm
28. Advertisement for a law firm
29. Promoting student hairdressers for cheap cuts
30. Mental Illness (depression) awareness
31. Being creative without computers
32. Promoting a new art tool
33. Promoting a new museum exhibition
34. An anti politician advertisement
35. Learn to be Open Minded
36. Sexual Assault Awareness
37. How to Defend Yourself Against an Assault
38. Promoting a new dating website
39. A lawyer who specializes in divorce looking for work
40. Planting trees to save the planet
41. Global warming awareness
42. An approach to world peace
43. Education to underprivileged youths
44. Education to underprivileged women
45. Protecting Native Wildlife
46. Healthcare for the underprivileged
47. Promoting free education
48. Tourism advertisement for the Adelaide Hills
49. Living in the Adelaide Hills
50. Promoting a new album
51. Advertising a new sanitary product
52. Advertising a place of education
53. A teeth whitening product
54. Insect repellent
55. New virtual reality technology
56. Photographers looking for work
57. Wedding photographers
58. Cheese toasty machine
59. Advertising new computer
60. Composting
61. Party planners
62. Event planners
63. Funeral home
64. Advertising a concert
65. Anhilating the Tampon Tax
66. A new cooking show
67. 3D printers
68. A new style of film watching
69. At home pop up cinema
70. Self cleaning carpet
71. Solar panel promotion
72. A loan shark
73. Housing for the homeless
74. Aboriginal cultural identity crisis awareness
75. A new bank w high interest rates
76. Pop up pools
77. Anxiety awareness
78. A new drug for hair growth
79. A theme park
80. Pro politician campaign

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Currently I am leaning towards a topic focuses on the food industry. I am interested in promoting healthy eating, but I am also looking at promoting a cooking show. Using food in film looks difficult, especially making it look good, but I would like to try it out.

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I intend to advertise loan sharks in a positive light. This may be a bit of a challenge but if I use humorous techniques and keep istsimple, they will appear non-threatening and approachable.

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Starting target: people who need Money.
Have singled it down to young adults.
Furthermore: Students living on their own.
OR
Students who needs a new/better car.

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After discussion I have to decided to take (what is in my mind) a risk and look at Loan Sharks for advertising. I think it would be fun to try and advertise them in a lighthearted and positive way with a disclaimer in the end similar to gambling advertisements. Will have to do research.

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After discussion I will have to point out what I want in my advertisement and begin constructing a treatment. I also need to decide on a setting and leave some flexibility depending on my actors' acting abilities.

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I have started thinking about where I can set the advertisement. My first idea is to have a young adult in a car which won't start, the loan shark appears in the passenger seat because they are "always on your side". Using humor to demonstrate the helpfulness of the private money lender.  I will need to practice 'Text Wrangler", as I am having some difficulties getting the hang of it.

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Although this text is specific for film advertising, the information on using websites to engage and give more information to the audience was very useful. It gave me a deeper understanding towards spreading a message.

Lubbers, C. and Adams, W. (2000). Journal of Promotion Management. 6th ed. The Haworth Press, Inc, pp.161-180.

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unisa library catalogue search discovery books journals articles resources

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University of South Australia Study Room Bookings

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Focused towards advertising on social media, this book was helpful as it provided information on identifying and targeting a particular audience. This article was useful to me when I was choosing a target audience.

Weintraub, M. (2013). Killer Facebook Ads : Master Cutting-Edge Facebook Advertising Techniques. 1st ed. John Wiley & Sons, Incorporated, pp.37-39.

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unisa library catalogue search discovery books journals articles resources

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University of South Australia Study Room Bookings

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Two Characters:
1 Character - student, not financially stable, a bit naive
2 Character - "smart-ass" business man.

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Well dressed
Has money
Comedic

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Naturalistic
Isolated

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Started writing the treatment. I am a little worried about how I'm going to have this advertisement under 30 seconds long. Hopefully I will be able to edit a lot of it down after filming. I also need to develop a small script for the actors.

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Stressed/upset due to not being financially stable.
Impressionable.
Casually/poorly dressed .

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This source provided a basic idea for how loan sharks cut corners and trap "clients". Hence, giving me information to stray from when creating the advertisement.

Mayer, R. (2012). Loan Sharks, Interest-Rate Caps, and Deregulation. Washington and Lee Law Review 69 Wash. & Lee L. Rev. (2012), 1, pp.810-813.

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unisa library catalogue search discovery books journals articles resources

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University of South Australia Study Room Bookings

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- A young student struggles to start their old, cruddy, car

- The ignition refuses to start, the student hits the dash frustratingly

- A well-dressed, businessman (surprise it’s the loan shark) appears in the passenger seat frightening the life out of the student

- The loan shark slides a suspicious envelope across the dashboard, the student eyes it off

- The student asks about the envelope, the loan shark explains that “he is here to help”

- They discuss terms, the loan shark explains his interest rates and loaning periods by pulling charts out of the glove box. Very enthusiastic.

- He places the envelope from the dashboard into the hands of the student, he puts his hand on their shoulder

- Loan shark leaves the passenger seat, and hits his hip/thigh on the front of the car, at the same time the slogan “we are on your side” shows, and fast disclaimer plays afterwards

E.g. “clients with unpaid loans, or loans not paid by the designated deadline will be required to provide collateral. Loan Sharks will not be held responsible for……..”

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Decided on
"WE ARE ON YOUR SIDE"
to make the loan sharks appear friendly and approachable.

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Too slanted for my liking, but I do like the height.

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My favorite of the three fonts.

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I prefer the thickness of this font, I believe it would leave a better impression on the viewer.

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This advertisement contains information on their "home saver loan".
The dialogue in this advertisement was the most useful to my research, as it transmits the message clearly and quickly. The visuals, however, were not very engaging and could be easily ignored or forgotten by the viewer.

CommBank (2017). Future Home Saver (15 sec). [video] Available at: https://www.youtube.com/watch?v=FqxwOoGMbOw [Accessed 1 Apr. 2018].

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This advertisement contains several subjects, or clients of the mentioned lawyer. The subjects explain their situation and decide to  call their lawyer.
This advertisement is tacky and poorly made. But it is the personas that I find useful; the personas are people who need help. This advertisement demonstrates a relationship between the lawyer and the clients which is something I am aiming for between the student and the loan shark.

Lawyer Advertisement. (2011). [video] Available at: https://www.youtube.com/watch?v=NjbcSdUVmmA [Accessed 1 Apr. 2018].

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This Advertisement consists of a family looking for the right home loan. A charismatic man assists them.
The personas of this advertisement are exactly what I am looking for in my loan shark; a charismatic but helpful man. Furthermore, the advert is slick and straight forward; making it easier for the audience to understand.

Aussie Home Loans (2017). Aussie Home Loans TV Ad 2017. [video] Available at: https://www.youtube.com/watch?v=FE7Bo1CGoYo [Accessed 1 Apr. 2018].