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We begin the course, I am excited to creatively express my ideas through this assignment. I am looking forward to brainstorming creative subjects and of course the practical application.

I am excited to have to opportunity to take control over my projects and the freedom to do create anything.

as of this point i have no idea what i would like to focus on.

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1. Throw things at people
2. metal g-string
3. engraver using coat hanger
4. branding iron coat hanger
5. bottle opener coat hanger
6. coat hanger spit roast
7. 50 other uses for a coat hanger
8.  life hacks using a coat hanger
9. jewellery using a coat hanger
10.DIY coat hanger handcuffs
11. how to spice up the bedroom with a coat hanger
12. how to plant a tree
13. walking frame with a coat hanger.
14. how to catch friends with a lasso
15. how to fish using a coat hanger
16. torture device with a coat hanger
17. failed buzzfeed ideas
18. behind the feed (buzzfeed)
19. whats the buzz??
20. how to dress a barbie doll?
21. how to kys with a coat hanger
22. how to cook a great BBQ
23. coat hanger trailers
24. how to cook perfect ramen
25. how to sketch
26. how to UNI on a budget
27. how to use a mac for dummies
28. how to live
29. how to social
30. how to dress for men
31. how to dress for uni
32. how to glasses
33. life hacks for glasses
34. 50 other uses for glasses
35. how to read
36. advertisement for coat hanger magazine
37. hangerz adult magazine R18+
38. advertisement for budget jewellery
39. how to Harry Potter
40. how to meet girls
41. how to meet people
42. how to meet guys
43. how to fandom
44. how to tumblr
45. how to star wars
46. how to happy
47. how to live on a budget
48. how to doomsday prep
49. how to Netflix
50. fake facts
51. how to handle existentialism
52. how to, how to
53. why should i live?
54. why should i have a social life
55. my strange addiction: coat hanger addition
56. 50 reasons why netflix is good for you
57. how to pre- drink (the right way)
58. why does my mum yell at me when she cant hear my reply???????? (80's style)
59. Books
60. Second Valley Tourist ad
61. Read real books: Why E-Books suck
62. Mental Health Day
63. Go to the Beach Day
64. Why do we go to the beach
65. Tourist ad: Second Valley - an unknown oasis
66. why you should use paper

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This week I have roughly decided upon the broad topic of my message. I would like to include a message related to an obvious and everyday object such as paper or something you don't associate with much advertising. By thinking creatively I would like to make an ad that supports the use of paper and the many varieties and uses for paper.
What is the objective?
To attract people to buy and use paper.
The Message:
Paper is important in society and you should buy and use more paper.
The Target Audience:
The target audience for this particular video will be for young adults. I believe that my ad will be better suited to the younger generation as it will be more creative and perhaps the examples of uses could be common things that younger people do.

Research Question:
What do I need to say to convince the audience that paper is a great tool and how can I make paper appeal to younger people

Articles and documents:

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I am targeting the video at younger people, between the ages of 12 to 20, as I think that as we upload more and more of ourselves online we fall into a habit of using paper less and less. I want to appeal to people who tend to use computers and tablets rather than using actual paper.
The current generation of teens are using paper less and less which i believe is why I will aim my promotional video at that particular age-group.
I want the ad to include a creative aspect and make things from paper. I also want the video to flow and to do that I think I will make the sequence of shots connect, which could be that is using one object or illustration that moves from one shot to the next.
I think this is a good idea and I am confident that I can create a captivating and interesting video.

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I want to advertise paper and why people should buy/ use paper over modern-day technologies. I might create a company in which provides a basis and a clear message: to sell paper from this specific company.
I will not choose a pre-existing company to advertise, I am going to make up a company that has a simple principle, to sell paper.

Possible name ideas
- the paper company
- Big Red Paper Company.

I like the 'Big Red Paper Company' I think it is cute and memorable. it will be easy to create a message based around this theme.
I could use or include red paper. Or have a red theme that is included in every shot. (Subtle)

Most importantly I must have a direct message that has some facts. Maybe the fact could simply be that there is a decreasing amount of people that are using paper. I could use this ad as a way to remind people the fun and creativity that paper brings.

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The company in which i will be advertising, is named: "The Big Red Paper Company". it is simple and memorable as well as fun and creative. The branding, along with the company will feature the use of strong colours - red being the centre colour - inspiring creativity and innovation among the audience.

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the target audience is the 'younger generation'(ages 12-25). It will be aimed towards females rather than males, although the male youth population may still be attracted by the film. I will not include people in my promotional video.

My film will include a non-gendered creature that can appeal to each gender, I decided this as to appeal my company to a wider audience, as paper is obviously a non-gendered product, it would ake sense to make it appeal to each gender.

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Here lies a number of videos that inspired me in the idea development in relation the the creation of my film.

The Office Ad
https://www.youtube.com/watch?v=Sn3yhB49RSM
Although this is not a 'real' ad, i still love it's comedic tones. Although i am not aiming for a comedy ad, i like the idea of the 'flow' that continues throughout the video.

https://www.ispot.tv/ad/7PPr/paper-and-packaging-board-letters-to-dad
This is a very emotional ad that appeals to families that struggle with distance. Paper resolving their issues.

https://www.youtube.com/watch?v=vpyeQeTDGFA
A fantastic ad that is not selling paper but is made entirely of paper. A stop-motion animation.

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The film will follow a small red creature that explores a dull world - made entirely out of paper, in a stop-motion animation - that discovers the opening of a store for the "Big Red Paper Company". The company is presented in beautiful colours and thus advertising the paper product, ending with a call to action.

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Simple yet effective...

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This is an image I found that is a similar style to the video in which i will make. Crafted entirely from paper, the picture effectively draws attention and the colours represent a realistic - yet 'cartoon' style picture.