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Every marketing manager should consider the long-term effect of their marketing programs. Those strategies with higher elasticity are  distribution and line length. First, Distribution because is available for more customers and line length because there are more innovation that covers customers needs. Also depends on the category and industry.

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The product and distribution has the highest elasticity because of the relative effect on brand sales over the long run. This is because product activity enhances a brand’s perceived quality, increased purchase likelihood, and builds equity. While distribution facilitates a wider availability for the consumers’ ability to find the brand.

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The marketing mix elements with the highest elasticities are product line extensions (i.e. product development) and distribution channels.

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Product and place have the highest eleaticiti

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Product and distribution.

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Product followed by distribution (both short-term and long-term).

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Product and product line highest elasticities in the long run, while advertising and distribution in the short run.

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In the short term : Distribution
In the long term : Products ("Line length")

Moreover sales are positively affected by advertising but negatively in the long run by discountings.

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Product and distribution

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The marketing mix whit highest elasticities on sales are product and place.

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Product has the highest elasticity (60%) and distribution (32%). THey have a substantially larger relative effect on brand sales over the long run. Regular price elasticities are descreased by discounting and distribution,, but they are incr
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Distribution

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Long term: Product
Short: Promotion

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Product has the highest elasticity in the marketing mix

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Product and Distribution have the highest elasticity especially in the long run

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Product (60%) and distribution (32%) in the long run.

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Product-line and distribution have highest elasticity in long-term. Advertising and discount were only short-term effect , however the long-term effect is deteriorated

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Long term: Product-line and distribution

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Product because of the brand-sales over the long run

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Product and distribution has shown to have the highest elasticity in the marketing mix. Findings indicate (short-term + long-term) sales elasticity is 1.37 for product and 0.74 for distribution.

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Product (innovation)and Distribution (Placement- making the products available) for the long -term profitability. In the short term e.g. sales promotion has an effect on sales elasticity

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1) Distribution
2) Product

Why: Advertising and discounts is a short-term strategy.

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Distribution & Product
The other elements in the marketing mix are a part of a short-term strategy.

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The marketing mix elements with the highest elasticity on sales are the line length and the distribution for the short term and long term

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Over a longer term, the product and place have the highest eleasticities on sales, due too perviced quality and the opportunity to discount.

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In general, product and distribution elasticities are the highest due to the fact that both of them are fundamental compared to advertising and discounting, which are just a cherry on  top

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Long-term elasticities:
1. Product
2. Distribution
3. Advertising
4. Promotions

Notice that this is long-term elasticities and may not be the same in the short-term.

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Product and distribution are the marketing mix elements that has the highest elasticity.

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The highest elasticities can be found within product line extensions (product development) and distribution channels (place). Developing the right products for your customers can enhance the perceived quality of the brand, as well as enhancing other aspects of the brand image. The worst is found in price promotions - this might be because price promotions cheapens the product image.

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It depends on if you want to have long or short time effects. Advertising has a positive effect on long-term sales, while promotions have a positive effect on short-time sales.

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I think the highest elasticities is within products because of sales over a longer periode of time.

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Product line might have the highest elasticities based on the article (Ataman et al. (2010)). Company sells multiple product lines under their various brand names, seeking to distinguish them from each other in order to fit better usability for different customers.

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From the article, all of the different indicators they tested bring the highest impact on brand sales over the long run than discounting and advertising.
I think this is because combination is the best,

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- I think distribution is the most important for short-term elasticities because a effective distribution means, lower costs, making it more profitble in the short term.
- Line length for long term elasticities.......

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The highest elasticity is product, followed by distribution. The lowest ones are advertising and promotion. If you invest in product and innovation and are available in more points of sale, you will probably have a better return on sales. But for an exclusive product (channel bag, for instance) this maybe will not follow (distribution).

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Product and distribution have the highest elasticities. Prodcut enhances a brand's perceived quality and generally increase brand equity. With regard to distribution, increases in the breadth of distribution should lead to higher base sales because the wider availability facilitates consumers’ ability to find the brand.

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Product and distribution has the highest elasticities in the long run

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The product and distribution has the highest elasticity because of the relative effect on brand sales over the long run. This is because product activity enhances a brand’s perceived quality, increased purchase likelihood, and builds equity. While distribution facilitates a wider availability for the consumers’ ability to find the brand.

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The impact of profitability on marketing mix, I assume, would probably change depending on the type of product and market we are in. However, if we were to be considering a mass produced product I would say that place would have a strong elasticity since it is the element that most directly connects customers to product. In case of new markets insead, for example, promotion will probably represent the highest elasticity since you are trying to have consumers know the product.

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Long-term (according to Ataman et al.)
- Product
- Distribution
- Advertising
- Discounting

However, the following may not be true short-term (discounting may be more effective).

Product and distribution are important to build brand equity and (sustainable) competitive advantages more difficult to copy. Brand building effect

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I think that Product and Placement (distribution) have the highest elasticities because without them there is no product to sell or no availability for customers to buy it. Moreover the more a product is developed according to market trends (by listening to the customers) the more profitability it gives to the company.

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In the short term, distribution breadth (Place) (46%) and product line length (Product) (29%) are the two most important factors for short-term marketing. Furthermore, discounting (Price) stands for 21% of the elasticity. The reason it is like this, is because price discounts result in "bumps" in the sales, thus being important.

The same applies to long-term effects, however, here discounting (Price) is not important at all and line length (63%) + distribution (30%) stands for 93% of the elasticity. Discounting gives a negative impact, that is, it hurts more than it benefits the brand.

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Short term, distribution  breadth and product lenghis good.  However it depends on the situation whether long term or short term is applied. Marketing mix usually also has syenrgies working together. for example long term marketing mix focuses more on the brands strength such as being able to take higher pricing and strenghtens the brand.

the short term

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Distribution and product are the most important, in a short-term aspect. Discounting stands for a high percentage of the elasticity

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Distribution elasticity is the most important followed by product elasticity.

Distribution because the wider availability facilitates customers’ ability to find the brand. Product because we do not expect cannibalization to entirely offset the increa
sed demand.

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The highest elasticity is product, as the

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First of all, it is important to consider either the short-term and the long term-elasticities. For example, discounting will be very good in driving short term sales, but, at the same moment, it could damage the brand image and have then very low elasticities in long run. The highest elasticities , especially in long run, would be for sure for products and distribution since having a good product and establishing good contact with distributor could be a great advantage. Then, a trade-off would be to balance short term sales and long-term durable ones (bringing to loyalty). Ads could have low elasticity because of proliferation of media.

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Product and distribution have a larger effect on brand sales over the longer run compared to discounting and advertising.

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Product and distribution

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The marketing mix elements that have the highest elasticities are the product and distribution. Although, the effects are different in the long run and the short run. For example discounts have the highest effects in the short-run.

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Highest elasticities --> Product in the long-term

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Best short term and long term was product and distribution. Price promotions had positive short term, but negative long term effects.

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Product and distribution has the highest elasticities on sales with 60% and and 32% of the effect on brand sales over the long run than discounting and advertising

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The marketing mix elements that has the highest elasticities on sales in a niche is product because with higher  quality customers of the niche are more satisfied  and will buy more

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Product has the highest elasticity, as well as the place. Because with the product you can extend your product line and with the place you can reach the customers who have a demand for your product. Can adapt the product line according to the place.

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Discounts (i.e price) have the highest negative elasticity on sales over time, at least.

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Discounts (price) has a negative effect on elasticities. Product has highest effect on elasticities in the long run. There are also crosseffects.

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The marketing mix with highest elasticites are product (60%) and place (32%) in long term+ long term sales. This is in the context of weekly performance of 70 brands in 25 cateogories over 5 years. The marketing mix is related to growth in brand sales