# data[].attributes.body
*marketing technique that involves promotion of other products targeted to customers of a related product

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https://i1.wp.com/christianbusinesstips.com/wp-content/uploads/2017/08/mcdonalds_monopoly.png?resize=450%2C236&ssl=1

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https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQg-T0guoF8W13e9Vi-5X-XPIeGhz5tfv0iawnAGsFhmLmWX42L-Q

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https://vignette.wikia.nocookie.net/happyfeet/images/a/ad/Happy_Feet_Totino%27s_movie_tie-in_promotional_penguin_pizza.jpg/revision/latest?cb=20131103011051

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win-win situation: all parties involved get what they want. ex: one party may want more money and the other may want exposure

less cost, more reach: easy way for brands to reach more people

https://www.feedough.com/cross-promotion-definition-benefits-examples-ideas/