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M4 – You have competently completed your music video production demonstrating imagination with only occasional assistance.

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M3 - You have successfully originated and planned a music video production displaying imagination with only occasional assistance.

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The Pretty Reckless - Heaven Knows ( Media Project for College)

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M2 – You have successfully explained the styles, conventions and techniques of music videos with correct use of subject terminology.

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M1 - You have successfully explained the purposes of music videos with use of illustrative examples and correct subject terminology.

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idea one

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Influence of commercials/ Product placement

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Influence of commercials/ Product placement

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This music uses product placement because at the beginning of the video is shows her listening to music through a red beats speaker. This has been done for advertising purposes and to try and get people to purchase one.

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Miley Cyrus - We Can't Stop (Official Video)

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This music video recreates scenes from an old film called clueless. It fits in with the style homage because it acknowledges the past by recreating an old film.

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This music video fits in with the style parody because it is a mic take of the original song. All they have done is changed the lyrics and the people that have made this video are making jokes about the real people that made this song.

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Bruno Mars ft. Cardi B - "Finesse" (Remix) PARODY

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This music video fits in with the style pastiche because it is an imitation of another style.

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Queen – Bohemian Rhapsody (Official Video Remastered)

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This music video fits in with the style of surrealism because is shows the whole room spinning and shows her hanging from buildings. This is what special effects have done and it makes the video look unique and surreal. At one point it shows her falling off a building but still looking glamorous- this is very surreal because in reality you wouldn't look the way she did if you feel off a building.

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Ariana Grande - no tears left to cry (Official Video)

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This music video fits in with the style of impressionist because this shows the band taking on a completely different genre to normal. The video is really strange and goofy. Unlike a lot of their other stuff.

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Panic! At The Disco: Nine In The Afternoon [OFFICIAL VIDEO]

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I chose this music video as it fits into interpretive because it makes you wonder what the music video is even about because it doesn't really make sense and it doesn't really fit in with the song.

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Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)

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This music video fits in with the style of animation because the whole video is animated. The band's name is Gorillaz and the whole way through it just shows Gorillaz and this is probably interpreting the band members. The video doesn't really make sense and doesn't really go along with the song. The only part that goes along is when the song starts singing about windmills and in the video it shows an animated windmill.

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Gorillaz - Feel Good Inc. (Official Video)

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Explain what genre is  and why it is important to audiences.

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Explain what genre is  and why it is important to audiences.

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Genre is different types of music videos. It can be to do with the song itself or the way the music video is. So , comedy music videos , horror , fictional , drama and so on.

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What is green screen/ chroma key? Why is it used? Give an example of a music video that uses green screen?

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What is green screen/ chroma key? Why is it used? Give an example of a music video that uses green screen?

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Green screen and chroma key is a type of special effect. Chroma key compositing, or chroma keying, is a visual effects/post-production technique for compositing two images or video streams together based on colour hues. They are used so that music videos can look different and special. They can use pictures of places in the background of their music videos without even being there. This music video uses a green screen the whole way through by displaying different colours in the background and different special effects making the video look unique.

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What is tracking and dollying give an example of a music video which uses tracking and dollying and explain why it is used?

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What is tracking and dollying give an example of a music video which uses tracking and dollying and explain why it is used?

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A tracking shot is any shot where the camera moves alongside the object(s) it is recording. In cinematography, the term refers to a shot in which the camera is mounted on a camera dolly that is then placed on rails – like a railroad track. This music video uses tracking and dollying as it makes it look like someone is filming it by hand and its showing a first person perspective.

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Panic! At The Disco: Don't Threaten Me With A Good Time [OFFICIAL VIDEO]

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What is an establishing shot? Give an example of a music video which uses an establishing shot and explain why it’s being used.

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What is an establishing shot? Give an example of a music video which uses an establishing shot and explain why it’s being used.

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An establishing shot sets the scene of a music video and lets the audience know where the video is filmed. It is usually a very wide shot or extreme wide shot. This music video which I picked starts off in a big building which we see by the establishing shot at the beginning. It shows where the music video is going to be filmed.

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Jax Jones - Breathe (Official Video) ft. Ina Wroldsen

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Explain what multi-mage is and give some example of this technique in a music video

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Explain what multi-mage is and give some example of this technique in a music video

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Multi-mage is a technique where multiple videos are on one screen. This generally shows more than one thing going on and the editing is critical with this technique. I picked this music video because it includes multi-mage and shows two different things going on in this video.

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Cassius, Pharell Williams - Go Up ft. Cat Power

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What is cutting to the beat and why would it be used? Give an example of a music video which cuts to the beat?

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What is cutting to the beat and why would it be used? Give an example of a music video which cuts to the beat?

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Cutting to the beat is a video editing technique where editors change shot (cut) on the beat of the song. It helps to create rhythm and pace in the song. It would be used to make the music video look more unique and fit in with the song. I picked paradise by George Ezra for a music video that cuts to the beat because when it gets to the choruseach scene changes in time with when he sings and the beat of the song.

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Discuss what miming/ lip syncing is and allusion.

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Discuss what miming/ lip syncing is and allusion.

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Miming and lip syncing is what happens in the process of making a music video. The artist will have to mime to a backing track whilst being recorded so when the whole music video is put together it will look like they are singing. Lyric interpretation is when a scene of a music video interprets the lyrics of the song and portrays what they are saying. Allusion is when a music video alludes to a person or historic event; the 2014 song Do They Know It's Christmas Time, alludes to the struggle against Ebola.

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Band Aid 30 - Do They Know It’s Christmas? (2014)

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Music video that uses low key lighting and why is it used

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Music video that uses low key lighting and why is it used

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This music video uses low key lighting the whole way through but in more of a black and white theme. His face is lit up by lighting to stand out around all of the low key lighting. This has been done to make the music video and the main singer stand out towards the audience. The low key lighting matches the song because the song is quite sad and slow and low key lighting is usually linked to sadness and

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Panic! At The Disco: Death Of A Bachelor [OFFICIAL VIDEO]

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Music video that has high key lighting and why is it used

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Music video that has high key lighting and why is it used

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This music video uses high key lighting the whole way through. The whole music video is filmed outside but I think the lighting has been enhanced a bit to make it look more brighter. As this song is meant to be a very happy and bright song the use of high key lighting is necessary for a video like this. They are also all running round throwing water at each other at the beginning wearing shorts and bright coloured tops. The high key lighting links to the video by creating a summary vibe.

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This music video fits in with the style of as live because the whole music video for this has been taken from a live concert. The band is singing on stage and the camera turns to a real live audience singing and dancing and having fun. It shows the whole audience by doing a full establishing shot- this gets everyone that was their sort of in the video.

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AC/DC - Highway to Hell (Live At River Plate, December 2009)

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This music video fits in with the style narrative as it tells a story throughout it. Throughout the video we see Taylor falling for a guy. They both look like they are from royalty and it seems like a scene from Romeo and Juliet. It shows them getting closer as the music video goes on. At the beginning of the video she is just an ordinary girl falling for an ordinary boy and she dreams about falling for him and imagining herself as royalty and a princess then at the end it goes back to when they are normal college kids.

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What styles are used in this music video?

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What styles are used in this music video?

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Single, Taken from the album "Albion" on rough trade records

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Special effects are used in more modern music videos. Green screen and chroma key effects can be used to save money and are usually added in the post production stage.
Multi Mage:
Special effects are mostly identifiable with big budget  music labels.
Lip Synching and Miming:
This is used when an artist is performing. The track is played and then the artist mimes the lyric.
Extending or Consolidating a songs meaning:
This allows the video to give the song a lot more meaning. This could possibly give the song a whole new meaning.
Lyrical Interpretation:
This uses images to interpret lyrics.

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Low Key Lighting - Creates a moody and tempered meaning which will make the music video seem dark.
High key Lighting - This is when lots of lights are used. This will give the music video a bright look and there will be hardly any shadows.

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Narrative- This is a music video that tells a story throughout and sometimes there is an extended version of the music video to help develop characters or the plot.
As Live - This shows the songs sang " as live " usually in a concert venue.
Homage - It is an acknowledgement in a music video to something in the past.
Animation- It is the use of drawings to illustrate lyrics or meaning.
Impressionist- This is the artists take or ' impression'  of a style/genre or theme in order to make the audience feel a certain way. They want to leave an impression on the audience.
Interpretive- This is a visual interpretation of the lyrics in the music video.
Parody - These music video types are created to mock and its aim is to make fun of the original piece of work through either the subject matter , the author of the style.
Influence Of Commercials - They use advertisement strategies to carry the narrative.
Pastiche -  It is an imitation and the message usually promoted will be ' tongue in cheek' .
Surreal- Special effects added in music videos to create ' a dream like ' meaning.
Referencing - This is using a media subject for inspiration. It is known as intertextuality.

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Promotional - These types of music videos are done to market something - usually a film. So in the music video it will show clips of that specific film so when the audience is watching it they might get intrigued and want to watch the film. Promotional in music videos is also done by product placement. The artist might include an item in the video promoting it for the maker of the item. For example , the artist might be shown using an apple iphone in the music video. This is promotional.
Artistic - A lot of artists may make their videos artistic. They may make it unique and use lots of different colours in the video and lots of different editing techniques. They do this to make their music video stand out from other ones and so that the video sticks in peoples head.
Entertainment- An entertainment music video is a music video which will contain humour. They can also again be scenes from films which will be entertaining to the audience as they will enjoy watching it more.

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Find an example of a film, which uses a music video, to help promote it.

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Find an example of a film, which uses a music video, to help promote it.

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This music has clips in it from the film " Fifty Shades Of grey". Part of it is also just of Ellie Goulding singer but in different clips it shows scenes from the film. This song is also featured in the film. The song is about love and Fifty Shades Of Grey is a romantic genre of film so it fits in well.

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Ellie Goulding - Love Me Like You Do (Official Video)

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Explain what synergy is and why it may be useful for record companies/ film companies and artists.

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Explain what synergy is and why it may be useful for record companies/ film companies and artists.

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Synergy is where two or more forms of media combine to make a promotional video. Many songs are featured in certain films but a lot of music videos contain scenes from a film because it was featured in the original film. It will be useful for record labels as they will earn a lot of money from it if their artists song is featured in a film. It will be beneficial for film companies because if parts of the film are shown in a music video it is classed as promotional and might make the audience want to go to the cinemas to watch the film- this means more money for the film companies and more money means more money for all the actors and production crew. It will be useful for the artists themselves because they will get to be featured in big time films and also have clips of the film in their music video. It might make the audience want to listen to more music from the specific artist.

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Why do you think artists allow you to download their videos on I-Tunes?

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Why do you think artists allow you to download their videos on I-Tunes?

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I believe artists allow you to download their music on I tunes because they want more promotion and recognition for their music video. If the music video is bought over and over it will become popular and maybe be first in the I tunes top charts. Also because the audience like the music itself they might want to purchase the video also.

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I-Tunes is a music and video platform on all apple devices. It is where you can download artists latest music and also see the charts. it has a chart for the best music videos and also for the best singles. iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001.

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Why are music channels important for artists when promoting their songs?

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Why are music channels important for artists when promoting their songs?

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Music channels are important for artists when promoting because the audience might be watching the music channel and a music video from an artist will come on and it will show the name of the artist and the audience might not of known who sang the song - this is promoting because then the audience will go on to look and listen to more songs by that particular artist. They are also important because they play all the new hits and songs which are in the charts and because the audience will be watching they might decide they like the song and then go on to purchase it. Because it counts down until number one it makes the audience want to stay tuned to the channel and want to carry on watching to se who is first.

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What is a music channel – Give examples?

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What is a music channel – Give examples?

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A music channel is a channel on your television which only shows music videos. It shows music videos of the best new artists and the artists which are in the charts. Sometimes these music channels will do throwbacks which means they will show music videos from the 80's and 90's. They always count down to number one. Different music channels have different choices of genre and style. The music channels on TV are ones like , MTV Hits , 4 Music ,  Kerrang , VIVA and a few more.

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Explain why YouTube is important for music videos

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Explain why YouTube is important for music videos

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Youtube is important for music videos as it can help with the popularity of the artist and that particular record label. It also lets the audience encage with the artist or artists and shows them what they look like. Songs usually have a storyline behind them , youtube helps because it lets the audience watch and helps them understand what the song is actually about by letting the audience view it visually. Youtube is also one of the biggest streaming platforms in the world. The record label and the artist will earn money from youtube for the amount of views which they get on their videos.

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Why do you think a music video would be beneficial for an unsigned artist?

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Why do you think a music video would be beneficial for an unsigned artist?

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In my opinion I believe that a music video for an unsigned artist would be very beneficial. I think this because once that video is put out there for millions to see it will be watched over and over and will then have loads of views which will increase its popularity and also encourage people to buy their music online on apps such as , itunes and amazon prime. A lot of record label companies will look for talent on youtube and look out for young blossoming upcoming stars.

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Joe Brooks on Tour, NOW http://joebrooks.com/touring.html US, UK, Asia and Europe http://www.facebook.com/joebrooksmusic http://www.twitter.com/joebrooksmusic http://www.joebrooks.com Music video by Joe Brooks performing Superman. (C) 2010 Universal Republic Records, a division of UMG Recordings, Inc.

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An unsigned artist, unsigned band or independent artist is a musician or musical group not under a contract with a record label. The terms are used in the music industry as a marketing technique.

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Both videos and styles of music are completely different. In the Pretty Reckless music video the style is rock but in the Avril Lavigne music video it is more pop. The styles of the video are also completely different. One is a performance and the other is narrative. The pretty Reckless is the performance video where she is just miming the whole way through and the Avril Lavigne is the narrative when it tells a story throughout even though there is a little performance part during it and she is also miming a little bit during the video. The colour conventions are also completely different as well. The Pretty Reckless video is all dark and has flashing bright lights and its quite a angry song where as the Avril Lavigne song is really upbeat and is quite a happy song with bright colours.

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In this music video it has a narrative throughout. The location is based at a crazy golf course and it is about wanting to get with someone else's boyfriend because she thinks the boy " can do better ". All the way through this video she tries her best to try and get the lad and she ends up with him at the end. It shows her making the other girl jealous because the other girl isn't as pretty and popular. Both girls are performed by Avril Lavigne herself and she wears wigs. The video throughout has really bright colour conventions and it goes well with the song as the song is very fast and upbeat. During this video there is a performance part where she is on stage singing but as herself. The shots are also quick long as it is practically trying to tell a story. The title of the song is called " girlfriend" and she also sings that a lot in the video.

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Avril Lavigne - Girlfriend (Official Video)

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In this video it is very edgy and punk rock. The style of the video matches the genre of the music. In this music video she is miming throughout - I believe this has been done to send a message to the audience that the song has a meaning and that she is trying to get it through to everyone or someone in particular. In this music video a split screen has been used. This could've of been done to show " two brains" and two types of feelings that the lead singer feels. This song is quite angry and the conventions match. It has fast strobe lighting and quick cut shots to symbolise the anger being show. It isn't clear what the real message of this video is about but it is clear that its about her feelings and how she feels two complete things. We also see her band playing in the background and the whole way through they are in the exact same room. The background is dark but bright lights are used to light up her face and to make her look more prominent towards the viewers.

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The Pretty Reckless - Oh My God (Official Music Video)

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Queens Of The Stone Age - No One Knows (Official Music Video)

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"Inside Out" (Official Audio) Video edited by Mau Morgó. Photos by Todd Baxter. THEY WANT MY SOUL, the new album from SPOON, is in stores on August 5th. If you preorder They Want My Soul on vinyl from your local record shop, you'll get a 10" with 3 tracks from our new album: Rent I Pay, Do You, and Inside Out.

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- Lo La tengo
- Kurt Vile
-  Sonic Youth
- pavement
- Interpol
- Spoon
- Queens of the stone age
- Cat Power
- Belle and Sebastian

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Matador Records is an independent record label, with a roster of mainly indie rock, but also punk rock, experimental rock, alternative rock, electronic and other artists.

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The official video for 'Ran' by Future Islands, from new album "The Far Field", out now on 4AD: http://smarturl.it/The_Far_Field Shot & directed by Albert Birney Produced by Marnie Ellen Hertzler http://www.future-islands.com/ https://www.facebook.com/FutureIslandsMusic https://twitter.com/futureislands/ https://instagram.com/futureislands/

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- Cocteau Twins
-  Pixies
- Grimes
-  Dead can dance
- Bon iver
- The national
- The mortal Coil
- Future Islands

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4AD is a British independent record label, founded by Ivo Watts-Russell and Peter Kent in 1980. It was originally funded by, and an imprint of, Beggars Banquet.

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Buy "Pookie Baby" Now: https://rse.lnk.to/PookieBaby Subscribe for more: http://bit.ly/RhymesayersYT "Andre The Giant" is the first single from Prof's forthcoming album, Pookie Baby, out April 13th, 2018. Pre-order today from iTunes, Amazon or FifthElementOnline.com and receive an instant digital download of "Andre The Giant" and "Time Bomb".

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- Atmosphere
-  Brother Ali
- Aesop Rock
- Slug
- Eyedea
-  grieves
- MF Doom
- Prof

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Rhymesayers Entertainment is an American hip hop Independent record label based in Minneapolis, Minnesota. It was co-founded in 1995 by Sean Daley, Anthony Davis, Musab Saad and Brent Sayers.

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An independent record label is a record label that operates without the funding of or outside major record labels. Many commercial bands and musical acts begin their careers on independent labels.

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Avril Lavigne - Rock N Roll (Official Video)

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-  Shakira
- Britney Spears
- Celine Dion
- The Chainsmokers
- Avril Lavigne
- Martin Garrix
- Kelly Clarkson
- Calvin harris

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It is an American music company owned by Sony that is incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment Inc., a subsidiary of Sony Corporation of America.

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New Divide (Official Music Video) [4K Upgrade] - Linkin Park

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Camila Cabello - Havana (Official Video) ft. Young Thug

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- Ed Sheeran
- Camila Cabello
- Linkin Park
- Jason Derulo
-  Madonna
- Rita Ora
- The Rolling Stones
- Twenty One Pilots
and many more...

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It is an American multinational entertainment and record label conglomerate headquartered in New York City. The company owns and operates some of the largest and most successful record labels in the world, including its flagship labels warner. bros records , parlophone and Atlantic Records . WMG also owns Warner/Chappell Music , one of the world's largest music publishers.

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-  Taylor Swift
- Lady GAGA
-  Kanye West
- Mariah Carey
-  Adele
-  Elton John
- Lil Wayne
-  Coldplay
and many more...

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It is an American global music corporation. It is a subsidiary  of the French media conglomerate Vivendi. It is considered to be one of the " big three" music record.

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Universal music group.

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It is a brand or trademark associated with the marketing of music recordings or music videos.

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Analysis two music videos from different genre's. 

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Analysis two music videos from different genre's. 