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Teens are bombarded with advertising everywhere they turn, and it's not without its consequences. Which techniques are mostly used? What is the impact of advertising on young / teens? Add a video that shows a moral / positive influence on people.

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Young people and adolescents, who are still in the process of forming their character and standards, this massive presence of commercial advertising and the consumption influence inevitably exerted by it can be harmful factors.

But it is worth remembering that in part, advertising only reflects the behavior of your own audience and there are still several other influencers of consumption, such as some soap operas, movies and serials, some youtube channels dedicated to certain subjects (eg some vlogs or fashion blogs that preach ostentation), among others.

Advertisements reflect the patterns and generalizations created by society, society (particularly young people and adolescents) reproduces the standards presented by advertisements (and other influencers) and so on. Some conflicts and situations of family stress can be generated by disagreements between these patterns.

Ivo Figueiredo nº4, 12J

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Every day teenagers are bombarded with various types of advertising. They are a more vulnerable target audience. The advertising of tobacco and alcohol influences its consumption in adolescents. The consumption of food begins to influence children's health from childhood.

" Advertising Techniques for Teenagers "
There are various advertising techniques that attract teenagers, and that these are willing to spend money. Some of the techniques to attract teenagers are the use of celebrities, music, movies, among others.

" What is the impact of advertising on teens? "
There are brands that have strong effect on teenagers due to a combination of marketing techniques and communication methods that influence them to purchase a certain product. Some of the methods big companies use are related to teens' insecurities, such as appearance, low-self esteem, anxiety, on the one hand but also they track their data, and use peer influence on social networks.

Leandro Ferreira, nº 5, 12º J

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Rafael pinto
Advertising Techniques for Teenagers

Family Togetherness;

Celebrity;

Bandwagon Effect;

Music;

Cool Factor.

What is the impact of advertising on teens?

Teenagers are very important to marketeers because they represent big profits for the advertising economy. Teenagers spend more of their time on the internet and with the apps they use, on the games they play, and on sites that offer downloadable content, and advertisers take advantage of their footprint to know better their target interests.

There are three main approaches that are:

Explanation of insecurities;

Data tracking;

Use of media influence.

Influences on young people are:

Tobacco and alcohol advertising have  a particularly negative influence on adolescents;

Food advertising is another example of how big companies can hurt young people;

Advertising in the area of sex greatly affects young people because the advertising models distort teenagers' ideas about how their bodies should look and increase the likelihood of developing image problems in their bodies.

Note: Advertising can make young people believe there is a cure for every problem they face and lead them into dangerous and addictive habits, but parents need not feel totally helpless in the battle against the influences of advertising

Rafael Pinto nº10,12ºJ

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Companies use several advertising techniques to convince teenagers to buy the products that they want, even if they are not needed. Some of these techniques are:
- Family union: Teenagers report to images of happy families;
- Celebrity: Celebrities are used in many advertisings to convince teens to buy a particular product because those famous people use it;
- Bandwagon effect: Teenagers tend to do what their friends do in order to fit in. So if a classmate has a new smartphone, it will influence the other to buy a new one too;
- Music: Songs that play on the radio and on T.V can build an interest in a product and teenagers who listen to those songs may have an interest in buying it;
- Cool factor: Teens are convinced that to be "cool" they have to buy a specific product or use a specific service

Miguel Simões, nº8, 12ºJ
Miguel Brito, nº9, 12ºJ

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What is the impact of advertising on teens

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What is the impact of advertising on teens

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The impact of advertising on teens is not good. As they are an easy target, because they have some money to spend, they can access the internet easily and can influence their parents, using a convincing speech. On the other hand, companies use attractive publicity to convince teens to buy a certain product. Companies explore youngsters insecurities, have little restriction on collecting data and use friends influence. All this just to persuade a boy or girl that he or she should buy some product to fit in and to be fashionable.

Miguel Simões, nº8, 12ºJ
Miguel Brito, nº9, 12ºJ

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Teens are constantly bombarded with advertising on T.V, magazines, internet. As they are vulnerable and likely to be possible consumers, companies tend to make publicity directed to them. The solution to fight these bad influencies is to control what teenagers see every day on the media. There are several examples, of bad publicity, such as tobacco and alcohol, food or sex. So, adults have to talk to their children, explain the negative messages of publicity in order to prevent future problematic behaviors.

Miguel Simões, nº8, 12ºJ
Miguel Brito, nº9, 12ºJ

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Nowadays young people are influenced a lot by publicity, in particularly  alcohol, tobacco, and sexuality, which lead them to consume more and more these products, as well as they start their first sexual intercourse early.

Advertising makes young people destroy their adolescence, because alcohol, drugs  that lead to addiction, and extreme cases to death.

Impact of advertising on adolescents

Advertising is increasingly sought after in maras that adolescents consume most, which influence them to consume more and more, have good qualities but are also more sensitive to the consumption of alcoholic beverages, as they are no longer so illegal, which leads them to degrade their adolescence and health.

Marta Dias, nº7, 12ºJ
Cátia Lemos, nº1, 12ºJ

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When it comes to target teenagers, advertising agencies use various techniques such as:
-Family Togetherness;
-Celebrity;
-Bandwagon Effect;
-Music;
-Cool Factor;
These Techniques are used to get the most attention as possible from teenagers.

Daniel Martins nº3
David Almeida nº4
Guilherme Martins nº6
João Cardoso nº7
Ricardo Marques nº10

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What is the impact of advertising on teens?

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What is the impact of advertising on teens?

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Companies are targeting Teens where they hang out: in apps, in games, and on websites that stream music and video and offer other downloadable content.
Advertising is different depending on the platform it is published. If the site is +18, the advertisements will no longer be suitable for teens. Alcohol, Porn, etc are bad influences on teens and exposed on these platforms.
On the other hand, we have what is called "family friendly" ads, with no bad influence for teenagers, showed every day on TV and social media.
Advertising is bad depending on the platform it is shown, so having a bad impact on teens depend on what daily platforms they reach.

Daniel Martins nº3
Guilherme Martins nº6
Ricardo Marques nº10

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What is the impact of advertising on teens?

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What is the impact of advertising on teens?

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Teens are demographically important because they represent great profits to the economy of the advertising enterprises.
Since teens spend most of their time online the companies are using ads on the apps they use, on the games they play and on the websites that offer downloadable content.
There are three keys approaches that are:
Exploiting insecurities;
Tracking data;
Using peer influence on social media;
Using the data they acquire through these methods they can captivate teens to buy their products.

Joao Paulo nº8 12ºI
Diogo Costa nº5 12ºI
Rodrigo Henriques nº11 12ºI
Leandro Cruz nº9 12ºI
Bruno Barreirinhas nº2 12ºI

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Enterprises often use various techniques to attract teens like:
Family Togetherness;
Celebrity;
Bandwagon Effect;
Music;
Cool Factor;
These are the factors that our youth population search on a product when they are going to a store.

Joao Paulo nº8 12ºI
Diogo Costa nº5 12ºI
Rodrigo Henriques nº11 12ºI
Leandro Cruz nº9 12ºI
Bruno Barreirinhas nº2 12ºI

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Timebanking is a tool that enables people to share skills with others in their communities and be rewarded for it-in time.

So for one hour of your time providing a service to others you get an hour in return BUT we also have hours donated by time bank members who do not want their time credits and these are placed in a community pot for use.

Any age, ability, lack of finance or limited ability is able to join, it is for everyone.

We have time banks all over Annandale and Eskdale which you can join and this will enable you have some extra support, learn new skills or be more aware of resources in your area. Time bank may also enable you access to resources you are not able to afford or have time for.
Daniel Martins Nº3
Guilherme Martins Nº6
Ricardo Marques nº 10

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In the modern world teens are always being bombarded by the media, when they are reading a magazine or watching TV.
Cigars and alcool are a negative influence on teens.
Food is also a exemple of how a big industry can destroy and corrupt a teenager.
According to Pediatrics sex is used to sell a variety of itens from condons to sex toys.
Advirtising leads teens to the belief that there is a cure to every problem of the modern world leading them to addictive and dangerous ways of live.

Joao Paulo nº8 12ºI
Diogo Costa nº5 12ºI
Rodrigo Henriques nº11 12ºI
Leandro Cruz nº9 12ºI
Bruno Barreirinhas nº2 12ºI

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Advertising techniques for teens have to match the tastes and needs of teens. For this there has to be a study of the target audience, in this case, the adolescents, whose preferences are music, celebrities, sports, among others:

- Family Togetherness;
- Celebrity;
- Bandwagon Effect;
- Music;
- Cool Factor;

Derived from the period of growth that is adolescence, adolescents develop preferences and idols influence their choices and ways of life. Teenagers want to follow these celebrities.
On the one hand is a smart way to promote products or companies, but on the other hand, it can be considered a way of taking advantage of teens' vulnerabilities.
Ana Costa nº1 12ºI
Mariana Marques nº6 12ºJ

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Ads can influence positively and negatively all the people but young and teens in particular.
This leads us, citizens, TV, viewers, consumers to change our behavior.
As we have seen in the videos, advertisements call teenagers' attention to change attitudes and to be better with themselves.
These ways of passing messages make us think of the simplest things in life that normally go unnoticed.
This form of advertising is one of the smartest ways to promote a product or company because it appeals to people's sensibilities.

Ana Costa nº1 12ºI
Mariana Marques nº6 12ºJ

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"Time banks are a pure example of fair trade"

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"Time banks are a pure example of fair trade"

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Basically this topic talks about the idea of using time instead of money to pay services. For example: a person can fix cars and a the other does gardening. So they can  exchange services with time, that is the person number one goes to fix the car of person number two who takes care of the garden of the person number one.
This topic also talks about the sprit of solidarity that is the feeling that is lacking nowadays.
We think that is a good idea because the world doesn't need
to be driven only by money, besides is one way to join people together.
Ana Costa nº1 12ºI
Mariana Marques nº6 12ºJ