# data[].attributes.headline
We only collect information that we know we will genuinely use.We may collect:All information you choose to submit to us. You can do that in a number of different ways:◦By filling in forms, for example when you sign up to offers, news or a competition.◦By sending us emails and text messages (SMS or MMS).◦By adding posts, reviews and other comments to any of our websites, mobile apps or other community forums.◦By liking or disliking our offers and promotions;◦By adding offers, promotions or products to your shopping lists on our Morrisons More mobile app;◦By interacting with us on social media platforms such as Facebook or Twitter etc.◦By talking to us in our stores or over the telephone. For example, when enquiring about a purchase or making a complaint.◦By registering accounts on any of our websites or mobile apps including setting up passwords and preferred user names, contact details, account details, details of friends and relatives, your preferences and interests.

# data[].attributes.subject
We only collect information that we know we will genuinely use.We may collect:All information you choose to submit to us. You can do that in a number of different ways:◦By filling in forms, for example when you sign up to offers, news or a competition.◦By sending us emails and text messages (SMS or MMS).◦By adding posts, reviews and other comments to any of our websites, mobile apps or other community forums.◦By liking or disliking our offers and promotions;◦By adding offers, promotions or products to your shopping lists on our Morrisons More mobile app;◦By interacting with us on social media platforms such as Facebook or Twitter etc.◦By talking to us in our stores or over the telephone. For example, when enquiring about a purchase or making a complaint.◦By registering accounts on any of our websites or mobile apps including setting up passwords and preferred user names, contact details, account details, details of friends and relatives, your preferences and interests.

# data[].attributes.headline
Morrison's gain their information through their statistics of previous days, weeks, years etc. of how much made on specific days to judge how busy days are scheduled to be annually as well as getting customers to sign up for newsletters or loyalty cards in which they will gain personal information about their customers  

# data[].attributes.subject
Morrison's gain their information through their statistics of previous days, weeks, years etc. of how much made on specific days to judge how busy days are scheduled to be annually as well as getting customers to sign up for newsletters or loyalty cards in which they will gain personal information about their customers  

# data[].attributes.body
customer information

# data[].attributes.headline
Your information may be disclosed to:◦Companies, brands and businesses within our group. For example, we’ll share information from our online food business with Morrisons.com and there are similar arrangements between our other online and store-based businesses. This is because we hope to have a relationship with you across all our different brands and businesses, if not now, then sometime in the future. And we want to be able to provide you with the same value-for-money, high quality experience whenever and however you shop with us. It’s also the only way we can provide you with the full benefits of our Morrisons More card.◦Other people who help us provide our websites, mobile apps, in-store WIFI networks, stores, Morrisons More card and related services to you. They include information technology experts who design and host our websites, and payment services companies that make it easy for you to use your credit or payment cards with us. Other examples include market research companies, marketing, advertising, design and PR organisations and general service companies such as printers, mailing houses and form-scanning service providers.◦Our insurers and insurance brokers who provide us with comprehensive cover against the risks of running a business as big as ours. (They may keep this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.) ◦Banks and finance companies where we have allowed them to offer you the possibility of buying our products on credit or with a loan arranged through our stores or online. (They may keep this information for their related banking and finance purposes) ◦Credit reference agencies, who supply anti-fraud and credit-insight information to us, central and local government departments such as the Driver Vehicle Licence Agency (DVLA) and local authorities who run the UK electoral rolls, banks and finance companies that also provide anti-fraud services, and customer insight companies (see above). Where anti-fraud is concerned, the organisations concerned may hold your information on file for future anti-fraud-prevention purposes. ◦Third-party companies whose products and services we sell, so they can better understand the profile of our customers who buy from or are interested in them. However, all the information we share will be collected and anonymised, so neither you nor any of your devices can be identified from it.◦With social media companies such as Facebook and Twitter, and our advertising partners to enable us to run targeted promotions for you on their platforms;◦Rewards companies which you have signed up to, in order for you to receive the rewards and benefits they offer when you shop with us. (They may keep this information)◦Any new business partners we may have over time, for example, in the event of a joint venture, reorganisation, business merger or sale that affects us.◦Our professional advisors including our lawyers and technology consultants when they need it to give us their professional advice.◦The Police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if us doing so is lawful).◦Other people who make a ‘subject access request’, where we are allowed to do so by law. (See ‘Managing Your Information’ below for what we mean by a ‘subject access request’

# data[].attributes.subject
Your information may be disclosed to:◦Companies, brands and businesses within our group. For example, we’ll share information from our online food business with Morrisons.com and there are similar arrangements between our other online and store-based businesses. This is because we hope to have a relationship with you across all our different brands and businesses, if not now, then sometime in the future. And we want to be able to provide you with the same value-for-money, high quality experience whenever and however you shop with us. It’s also the only way we can provide you with the full benefits of our Morrisons More card.◦Other people who help us provide our websites, mobile apps, in-store WIFI networks, stores, Morrisons More card and related services to you. They include information technology experts who design and host our websites, and payment services companies that make it easy for you to use your credit or payment cards with us. Other examples include market research companies, marketing, advertising, design and PR organisations and general service companies such as printers, mailing houses and form-scanning service providers.◦Our insurers and insurance brokers who provide us with comprehensive cover against the risks of running a business as big as ours. (They may keep this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.) ◦Banks and finance companies where we have allowed them to offer you the possibility of buying our products on credit or with a loan arranged through our stores or online. (They may keep this information for their related banking and finance purposes) ◦Credit reference agencies, who supply anti-fraud and credit-insight information to us, central and local government departments such as the Driver Vehicle Licence Agency (DVLA) and local authorities who run the UK electoral rolls, banks and finance companies that also provide anti-fraud services, and customer insight companies (see above). Where anti-fraud is concerned, the organisations concerned may hold your information on file for future anti-fraud-prevention purposes. ◦Third-party companies whose products and services we sell, so they can better understand the profile of our customers who buy from or are interested in them. However, all the information we share will be collected and anonymised, so neither you nor any of your devices can be identified from it.◦With social media companies such as Facebook and Twitter, and our advertising partners to enable us to run targeted promotions for you on their platforms;◦Rewards companies which you have signed up to, in order for you to receive the rewards and benefits they offer when you shop with us. (They may keep this information)◦Any new business partners we may have over time, for example, in the event of a joint venture, reorganisation, business merger or sale that affects us.◦Our professional advisors including our lawyers and technology consultants when they need it to give us their professional advice.◦The Police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if us doing so is lawful).◦Other people who make a ‘subject access request’, where we are allowed to do so by law. (See ‘Managing Your Information’ below for what we mean by a ‘subject access request’

# data[].attributes.headline
We all know supermarkets use information about our shopping habits to target us with personalised vouchers and offers – but how would you feel about sitting down to watch a movie and being confronted with adverts based on what was in your shopping trolley a few hours earlier?Or what would you think about Tesco using its Clubcard database to check what you are eating, and possibly offering vouchers for salad and fruit if your basket is usually groaning with unhealthy items?These are just two of the ways the supermarket giants are planning to make use of the data they gather on us.For every loyalty point or coupon that Sainsbury's, Tesco and the like dish out, they gobble up a huge amount of information about our shopping habits. We are all familiar with targeted offers linked to loyalty cards, but you might be surprised at the amount of data the big retailers collect on all of their shoppers – and even potential customers – and what they do with it.If you have opted out of taking out a loyalty card because you don't want "Big Brother in your shopping basket", then too bad, because the supermarkets also track debit and credit card payment data and till receipts – so someone, somewhere, knows about that bottle of wine you bought at 12.28pm on Tuesday, and that you recently switched your brand of athlete's foot cream.How do the supermarkets use this data? If you have a loyalty card or shop online, the supermarkets will build up a demographic profile of you, and collect data about how loyal you are, what you buy and how much you spend, says Guy Montague-Jones of The Grocer.They can then change what you see when you log in to make it easier to find the products their data suggests you will buy, and in-store they will use their data to make decisions about what they sell.For example, Sainsbury's discovered that a cereal brand called Grape-Nuts was worth stocking – despite weak sales – because the shoppers who bought it were extremely loyal to Sainsbury's and often big spenders.           A Tesco clubcard and vouchers   Tesco plans to use Clubcard data to target specific foods at customers. Photograph: Joe Fox/Alamy Last month the supermarket giant announced it was taking full control of Sainsbury's Bank by buying the 50% it didn't already own – partly because its data showed that after taking out a bank product, Sainsbury's shoppers became more loyal and spent more in-store.Tesco, meanwhile, is using data about what its 16 million Clubcard holders buy in its stores to serve targeted ads to online users of its new free movie service, Clubcard TV. Launched in March, this streaming site also offers TV shows such as The Only Way is Essex, and is available to anyone with a computer and a broadband connection.  Guardian Today: the headlines, the analysis, the debate - sent direct to you     Read more   But in order to tune in, you have to register your Clubcard number and postcode. Clubcard TV director Scott Deutrom boasted on his blog that "we can target adverts based on what our customers bought yesterday" (a Tesco spokesperson later claimed this was just "a vision" at the moment).A few days ago it emerged Tesco also plans to use its Clubcard data to tackle obesity, and "wants to see whether customers would welcome tailored suggestions for how they could shop more healthily" – which could mean vouchers for healthier products or suggested recipes (customers would need to opt in, it says).What if you haven't given the supermarkets your personal details?Even if you haven't handed over your details and product preferences through a loyalty scheme, it's likely you have used a debit or credit card to pay for your shopping at some point – and this is another way that the supermarkets can track what we buy."We know that an anonymised card number paid for a particular basket of groceries one week and how much was spent with the same card number the following week," says a Morrisons spokesperson. "It means we know when customers are lapsing because we won't see their card for a week. We use it to measure the effectiveness of promotions and events."           A RBS Visa debit card being handed to a shop assistant   Supermarkets can use your card details to learn more about you. Photograph: David Levene for the Guardian When asked whether its customers give permission for their card numbers to be tracked in this way, the supermarket says customers "would only need to opt in" if Morrisons intended to send them any form of communication."All the large grocers track payment cards in this way," says Matthew Harrop at data analysis firm emnos. "All your till receipts are linked together using either a known customer identifier – or anonymously in the absence of a loyalty card – to analyse what you're buying and how loyal you are."AdvertisementWaitrose and Asda also admit analysing aggregated payment card data to monitor "customer shopping patterns" (for example, items purchased) over time. Both stress this is common practice in the retail industry and that card numbers are not connected to an individual or an address. Sainsbury's and Tesco say they do not track or monitor their customers' payment cards.The supermarkets also want to find out what their customers are doing outside their stores. Waitrose, for example, paid data analytics firm Beyond Analysis to use "aggregated and anonymised data" about shoppers' Visa card transactions to help it decide on new store locations.Beyond Analysis integrated the Visa transaction data with Waitrose's own data to figure out what proportion of potential customers were buying groceries from other supermarkets, and the general locations of these competitors.A Waitrose spokesperson says the supermarket would never see details about an individual customer's spending – the data would only show broad trends. Along with Visa, the supermarket emphasises that the work fully complied with the Data Protection Act. Beyond Analysis refused to comment and Waitrose says it no longer works with the firm.However, both MasterCard and Beyond Analysis still offer data analytics services to UK retailers - which means anonymised, aggregated information about what we are all spending on our credit and debit cards and where we are spending it is potentially up for grabs to the highest bidder.How is it that your card data can be monitored in this way?Visa says it requires its issuing banks to seek your agreement when you apply for the card. MasterCard states, in its global privacy policy, that it will "perform data analyses" and offers the chance to opt out on its website. Otherwise, you are automatically opted in.Both Visa and MasterCard emphasise that they do not hold your personal details, such as your name and address.What if I pay in cash?Sainsbury's and Morrisons can still monitor what you buy and identify products which, when they are scanned in at the till, act as '"triggers" for the cashiers to hand over different types of incentives.           Great Britain UK Pound Bank Notes   Coupons at tills are used to target cash-paying customers. Photograph: Alamy Both use a "coupon-at-till" system called Catalina, which proclaims on its website that it "finds just the consumers whose buying preferences match" a particular product. At Sainsbury's, Catalina also makes extensive use of the wider Nectar card database.The database contains information about what Nectar cardholders buy at every retailer in the scheme - not just at Sainsbury's - which makes it particularly adept at identifying and targeting customers according to their demographic profile. Sainsbury's is using its data to offer online discounts to in-store shoppers from large households with kids, to give them an incentive to shop online.Its rival Morrisons doesn't have a loyalty card database to rely on. Instead, it admits it will buy in "very detailed and segmented demographic data" and use this to analyse your shopping basket and extrapolate trends about what you are purchasing, so it can decide which offers to target you with. Morrisons claims all of its competitors do the same.What do the supermarkets do with all the different data they collect? "A brand of, say, coffee will approach Sainsbury's, Morrisons or Tesco and ask to buy access to customers purchasing rival brands, so it can put an offer to these customers," says Charles D'Oyly, MD of Valassis, which handles the redemption of product coupons for supermarkets. Brands are willing to pay "a lot of money" to the supermarkets for this service, he says, because the amount of customers redeeming these "highly targeted" coupons jumps from as little as 1% to "over 50%".Tesco, Morrisons and Sainsbury'ssay they would not allow a brand to solely target the loyal customers of one particular rival. Sainsbury's and Tesco also stressed that they do not sell their loyalty data to third parties but would not divulge details about how they work with brands to provide customers with "relevant" offers and promotions.

# data[].attributes.subject
We all know supermarkets use information about our shopping habits to target us with personalised vouchers and offers – but how would you feel about sitting down to watch a movie and being confronted with adverts based on what was in your shopping trolley a few hours earlier?Or what would you think about Tesco using its Clubcard database to check what you are eating, and possibly offering vouchers for salad and fruit if your basket is usually groaning with unhealthy items?These are just two of the ways the supermarket giants are planning to make use of the data they gather on us.For every loyalty point or coupon that Sainsbury's, Tesco and the like dish out, they gobble up a huge amount of information about our shopping habits. We are all familiar with targeted offers linked to loyalty cards, but you might be surprised at the amount of data the big retailers collect on all of their shoppers – and even potential customers – and what they do with it.If you have opted out of taking out a loyalty card because you don't want "Big Brother in your shopping basket", then too bad, because the supermarkets also track debit and credit card payment data and till receipts – so someone, somewhere, knows about that bottle of wine you bought at 12.28pm on Tuesday, and that you recently switched your brand of athlete's foot cream.How do the supermarkets use this data? If you have a loyalty card or shop online, the supermarkets will build up a demographic profile of you, and collect data about how loyal you are, what you buy and how much you spend, says Guy Montague-Jones of The Grocer.They can then change what you see when you log in to make it easier to find the products their data suggests you will buy, and in-store they will use their data to make decisions about what they sell.For example, Sainsbury's discovered that a cereal brand called Grape-Nuts was worth stocking – despite weak sales – because the shoppers who bought it were extremely loyal to Sainsbury's and often big spenders.           A Tesco clubcard and vouchers   Tesco plans to use Clubcard data to target specific foods at customers. Photograph: Joe Fox/Alamy Last month the supermarket giant announced it was taking full control of Sainsbury's Bank by buying the 50% it didn't already own – partly because its data showed that after taking out a bank product, Sainsbury's shoppers became more loyal and spent more in-store.Tesco, meanwhile, is using data about what its 16 million Clubcard holders buy in its stores to serve targeted ads to online users of its new free movie service, Clubcard TV. Launched in March, this streaming site also offers TV shows such as The Only Way is Essex, and is available to anyone with a computer and a broadband connection.  Guardian Today: the headlines, the analysis, the debate - sent direct to you     Read more   But in order to tune in, you have to register your Clubcard number and postcode. Clubcard TV director Scott Deutrom boasted on his blog that "we can target adverts based on what our customers bought yesterday" (a Tesco spokesperson later claimed this was just "a vision" at the moment).A few days ago it emerged Tesco also plans to use its Clubcard data to tackle obesity, and "wants to see whether customers would welcome tailored suggestions for how they could shop more healthily" – which could mean vouchers for healthier products or suggested recipes (customers would need to opt in, it says).What if you haven't given the supermarkets your personal details?Even if you haven't handed over your details and product preferences through a loyalty scheme, it's likely you have used a debit or credit card to pay for your shopping at some point – and this is another way that the supermarkets can track what we buy."We know that an anonymised card number paid for a particular basket of groceries one week and how much was spent with the same card number the following week," says a Morrisons spokesperson. "It means we know when customers are lapsing because we won't see their card for a week. We use it to measure the effectiveness of promotions and events."           A RBS Visa debit card being handed to a shop assistant   Supermarkets can use your card details to learn more about you. Photograph: David Levene for the Guardian When asked whether its customers give permission for their card numbers to be tracked in this way, the supermarket says customers "would only need to opt in" if Morrisons intended to send them any form of communication."All the large grocers track payment cards in this way," says Matthew Harrop at data analysis firm emnos. "All your till receipts are linked together using either a known customer identifier – or anonymously in the absence of a loyalty card – to analyse what you're buying and how loyal you are."AdvertisementWaitrose and Asda also admit analysing aggregated payment card data to monitor "customer shopping patterns" (for example, items purchased) over time. Both stress this is common practice in the retail industry and that card numbers are not connected to an individual or an address. Sainsbury's and Tesco say they do not track or monitor their customers' payment cards.The supermarkets also want to find out what their customers are doing outside their stores. Waitrose, for example, paid data analytics firm Beyond Analysis to use "aggregated and anonymised data" about shoppers' Visa card transactions to help it decide on new store locations.Beyond Analysis integrated the Visa transaction data with Waitrose's own data to figure out what proportion of potential customers were buying groceries from other supermarkets, and the general locations of these competitors.A Waitrose spokesperson says the supermarket would never see details about an individual customer's spending – the data would only show broad trends. Along with Visa, the supermarket emphasises that the work fully complied with the Data Protection Act. Beyond Analysis refused to comment and Waitrose says it no longer works with the firm.However, both MasterCard and Beyond Analysis still offer data analytics services to UK retailers - which means anonymised, aggregated information about what we are all spending on our credit and debit cards and where we are spending it is potentially up for grabs to the highest bidder.How is it that your card data can be monitored in this way?Visa says it requires its issuing banks to seek your agreement when you apply for the card. MasterCard states, in its global privacy policy, that it will "perform data analyses" and offers the chance to opt out on its website. Otherwise, you are automatically opted in.Both Visa and MasterCard emphasise that they do not hold your personal details, such as your name and address.What if I pay in cash?Sainsbury's and Morrisons can still monitor what you buy and identify products which, when they are scanned in at the till, act as '"triggers" for the cashiers to hand over different types of incentives.           Great Britain UK Pound Bank Notes   Coupons at tills are used to target cash-paying customers. Photograph: Alamy Both use a "coupon-at-till" system called Catalina, which proclaims on its website that it "finds just the consumers whose buying preferences match" a particular product. At Sainsbury's, Catalina also makes extensive use of the wider Nectar card database.The database contains information about what Nectar cardholders buy at every retailer in the scheme - not just at Sainsbury's - which makes it particularly adept at identifying and targeting customers according to their demographic profile. Sainsbury's is using its data to offer online discounts to in-store shoppers from large households with kids, to give them an incentive to shop online.Its rival Morrisons doesn't have a loyalty card database to rely on. Instead, it admits it will buy in "very detailed and segmented demographic data" and use this to analyse your shopping basket and extrapolate trends about what you are purchasing, so it can decide which offers to target you with. Morrisons claims all of its competitors do the same.What do the supermarkets do with all the different data they collect? "A brand of, say, coffee will approach Sainsbury's, Morrisons or Tesco and ask to buy access to customers purchasing rival brands, so it can put an offer to these customers," says Charles D'Oyly, MD of Valassis, which handles the redemption of product coupons for supermarkets. Brands are willing to pay "a lot of money" to the supermarkets for this service, he says, because the amount of customers redeeming these "highly targeted" coupons jumps from as little as 1% to "over 50%".Tesco, Morrisons and Sainsbury'ssay they would not allow a brand to solely target the loyal customers of one particular rival. Sainsbury's and Tesco also stressed that they do not sell their loyalty data to third parties but would not divulge details about how they work with brands to provide customers with "relevant" offers and promotions.

# data[].attributes.headline
competition- they collect data to be able to keep up to date with trends a

# data[].attributes.subject
competition- they collect data to be able to keep up to date with trends a

# data[].attributes.headline
We use the information we collect for the following reasons: •To provide you with our websites, mobile apps and in-store WIFI networks, which all require a certain amount of technical information to work properly. For example, our local store finder is most effective when we can tell where you are first. •To power our security measures and services so you can safely access our website and mobile apps. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are. •To help you shop with us in store and online. For example, we need to know your credit or debit card details so that we can take payment for the things in your shopping basket and provide you with a receipt.•To help us run competitions and special offers and make sure you get all the benefits you’re promised for example, if you have one of our Morrisons More Cards. •To get feedback from you about our products, websites, mobile apps, and other services and activities. For example, occasionally we may invite you to review a product or service you’ve bought or used from us. If we do, it’s possible that we’ll use independent research and feedback providers to act on our behalf. •To contact you from time to time regarding things you’ve told us you want to hear about; new products, for example, or special offers, exciting competitions and sponsored events. If you use our Morrisons More mobile app, we may use push notifications to highlight when we’ve added new offers and promotions you may be of interest to you. If you stop shopping with us or using our services, we may try and tempt you back to us.•To reply to any questions, suggestions, issues or complaints you have contacted us about.•To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our products, websites, mobile apps, services or other activities.•To advertise products or services to you for example on your favourite social media sites (e.g. Facebook and Twitter) or on our mobile apps. Please note that these may be in the form of a link to someone else’s website.•To ensure Morrisons adverts you see on different websites are more relevant to you, we'll now provide some anonymous information about you and your shopping habits to the organisations who place our online advertising. We gather this information from your More Card activity, website cookies and other similar technologies. It is then combined with data from other internet users to create audience profiles consisting of particular interests and characteristics.These audience profiles are used by our online advertisers to serve you adverts that are relevant to you and your interests. For more information on the types of data used for this purpose please see our Cookie Policy.•To tell you about any changes to our products, services, websites and mobile apps. For example, if we withdraw one of our apps for some reason, or change this privacy policy.•To make a contract with you. But also to enforce a contract if you don’t honour it, including the collection of any debts that we may be owed by you.•To gather statistics about how you and other people use our website and mobile apps, in-store WIFI networks and what you think of our advertisements, special offers, news, products and product information, competitions, sponsored events, social media and other content and services. We then analyse all this data to see if what we do is interesting to people and meets their needs, or if they should be improved, and if so, what changes would be most beneficial both for our customers and for us. •To check that you have (or are likely to have) the means to pay us for any products you order from us over the internet or via one of our mobile apps.•To monitor how people use our websites and mobile apps to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security.•To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud.•To understand you better and in particular, the way you shop, how and where you travel, your personal circumstances and those of your family or household, and the things you may like, dislike, or are especially interested in. 

# data[].attributes.subject
We use the information we collect for the following reasons: •To provide you with our websites, mobile apps and in-store WIFI networks, which all require a certain amount of technical information to work properly. For example, our local store finder is most effective when we can tell where you are first. •To power our security measures and services so you can safely access our website and mobile apps. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are. •To help you shop with us in store and online. For example, we need to know your credit or debit card details so that we can take payment for the things in your shopping basket and provide you with a receipt.•To help us run competitions and special offers and make sure you get all the benefits you’re promised for example, if you have one of our Morrisons More Cards. •To get feedback from you about our products, websites, mobile apps, and other services and activities. For example, occasionally we may invite you to review a product or service you’ve bought or used from us. If we do, it’s possible that we’ll use independent research and feedback providers to act on our behalf. •To contact you from time to time regarding things you’ve told us you want to hear about; new products, for example, or special offers, exciting competitions and sponsored events. If you use our Morrisons More mobile app, we may use push notifications to highlight when we’ve added new offers and promotions you may be of interest to you. If you stop shopping with us or using our services, we may try and tempt you back to us.•To reply to any questions, suggestions, issues or complaints you have contacted us about.•To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our products, websites, mobile apps, services or other activities.•To advertise products or services to you for example on your favourite social media sites (e.g. Facebook and Twitter) or on our mobile apps. Please note that these may be in the form of a link to someone else’s website.•To ensure Morrisons adverts you see on different websites are more relevant to you, we'll now provide some anonymous information about you and your shopping habits to the organisations who place our online advertising. We gather this information from your More Card activity, website cookies and other similar technologies. It is then combined with data from other internet users to create audience profiles consisting of particular interests and characteristics.These audience profiles are used by our online advertisers to serve you adverts that are relevant to you and your interests. For more information on the types of data used for this purpose please see our Cookie Policy.•To tell you about any changes to our products, services, websites and mobile apps. For example, if we withdraw one of our apps for some reason, or change this privacy policy.•To make a contract with you. But also to enforce a contract if you don’t honour it, including the collection of any debts that we may be owed by you.•To gather statistics about how you and other people use our website and mobile apps, in-store WIFI networks and what you think of our advertisements, special offers, news, products and product information, competitions, sponsored events, social media and other content and services. We then analyse all this data to see if what we do is interesting to people and meets their needs, or if they should be improved, and if so, what changes would be most beneficial both for our customers and for us. •To check that you have (or are likely to have) the means to pay us for any products you order from us over the internet or via one of our mobile apps.•To monitor how people use our websites and mobile apps to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security.•To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud.•To understand you better and in particular, the way you shop, how and where you travel, your personal circumstances and those of your family or household, and the things you may like, dislike, or are especially interested in. 

# data[].attributes.headline
Collect financial information from sales

# data[].attributes.subject
Collect financial information from sales

# data[].attributes.body
Not all products are available for this service, for example we cannot provide this service for large heavy products or products delivered directly from our suppliers. We show a Click and Collect logo on the product page to identify that this service is available.

When you go to your basket you can opt for Click and Collect and at this stage you can type in your post code or town to select a convenient store for collection.

# data[].attributes.body
They get their info from their data base

# data[].attributes.body
Fill out customer surveys

# data[].attributes.body
customers: feedback, surveys & take customers information when they sign up online e.g. email, phone number .etc