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What is the trend in demand for cheap flights between CPH Airport and Costa del Sol (Malaga) airport  between 2017 and 2018, what is the opportunities for the opening of a new international route?

Source :

“CPH Traffic Report: A Summer of Records for the Airport.” Copenhagen Airport, www.cph.dk/en/about-cph/investor/traffic-statistics/2018/8/cph-traffic-report-july-2018.

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What is the trend in demand for cheap flights between CPH Airport and Costa del Sol

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How will secondary research collected and the 7p’s marketing mix approach guide the international airline to decide whether or not they should invest in starting up operations in Denmark in 2018?

MEC 5