# data[].attributes.body
Best of Both Creates New Markets
If your strengths differ from your competitor’s strengths in a complementary way, a strategic combination of your solutions can win in a new segment of the market which neither of you could enter.

Economies of Scale
If companies work togehter on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

# data[].attributes.body
·         Economies of Scale: If companies work together on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

·         -Opportunities for Upsell: If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

·         -Integration for Critical Mass: If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

·         -Cross-Endorsement: If your competitor isn’t directly competing with your market, then you can refer business to each other without losing customers.

# data[].attributes.body
Best of Both Creates New Markets
If your strengths differ from your competitor’s strengths in a complementary way, a strategic combination of your solutions can win in a new segment of the market which neither of you could enter.

Economies of Scale
If companies work togehter on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

# data[].attributes.body
Best of Both Creates New Markets
If your strengths differ from your competitor’s strengths in a complementary way, a strategic combination of your solutions can win in a new segment of the market which neither of you could enter.

Economies of Scale
If companies work together on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

# data[].attributes.body
Best of Both Creates New Markets
If your strengths differ from your competitor’s strengths in a complementary way, a strategic combination of your solutions can win in a new segment of the market which neither of you could enter.

Economies of Scale
If companies work togehter on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

Cross-Endorsement
If your competitor isn’t directly competing with your market, then you can refer business to each other without losing customers.

Potential Investor
Once credibility and value has been established, a strategic partnership can extend to a financial relationship. They could have the finances you need to launch more NPD. Or a merger could allow for economies of scale that will free up even more money for NPD and marketing.

# data[].attributes.body
Best of Both Creates New Markets
If your strengths differ from your competitor’s strengths in a complementary way, a strategic combination of your solutions can win in a new segment of the market which neither of you could enter.

Economies of Scale
If companies work togehter on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

Cross-Endorsement
If your competitor isn’t directly competing with your market, then you can refer business to each other without losing customers.

Potential Investor
Once credibility and value has been established, a strategic partnership can extend to a financial relationship. They could have the finances you need to launch more NPD. Or a merger could allow for economies of scale that will free up even more money for NPD and marketing.

# data[].attributes.body
Economies of Scale
If companies work togehter on business segments where they can minimize costs but not jeopardize unique attributes, they can share costs and economies of scale.

Opportunities for Upsell
If a customer would benefit by having another product that you sell, or that your competitor sells, there will be an opportunity to upsell the customer at a later time.

Integration for Critical Mass
If your competitor has a product your customer base also wants, it can help you get critical mass a lot faster.

Potential Investor
Once credibility and value has been established, a strategic partnership can extend to a financial relationship. They could have the finances you need to launch more NPD. Or a merger could allow for economies of scale that will free up even more money for NPD and marketing.