# data[].attributes.body
EG high school shooting is influenced by the society America is a gun friendly country but people blame video games as its easier to blame.

# data[].attributes.body
Direct effects arguments (video games make people violent) there are many addictive things out there but they is something really different with video games being addictive to games as parents and adults are worried for children playing the games, feel the need to step in and protect the child.

Uses and gratification (video games are one of many choices a consumer can make)If we want to quantify if this is having an effect on the society we need to look at crime. Since we have had violent games crime rates have gone down. 100 years ago saw the biggest explosion in violent in wars this is when there weren't violent games like C.O.D.

research methods (what is being measured)- you cant test if a one person will be aggressive to another and blame the results on a game.

Opinion (when commentators express their opinion not fact)

# data[].attributes.body
Who are the BBFC? The British Board of Film Classification, is an independent, non-government body, which classifies movies, videos and computer games.

Why do we have classified? The BBFC rate films before they are released in cinemas. These days there are five certificates for cinema films U,PG,12A,15,18 to warn parents or viewers and give them the age suitable for the film.

# data[].attributes.body
Mainstream - The ideas, attitudes or activities that are shared by most people and regarded as normal or conventional. (BatMan, SuperMan. Normally a mainstream film is released in cinema then on DVD. ( making a film which is a book, or a remake guarantees an income).

Indie / Independent - (of a pop group, record label, or film company) not belonging or affiliated to a major record or film company, usually distributed straight to DVD release (not always), Low budget compared to mainstream.

Niche - Aimed at an even smaller market audience than independent.
Kickstarter is an example of an independent company that help fund and help inspire creative around the world.

# data[].attributes.body
Institutional bias
process of selection - Good heading for a news story, topic for a game.

Event --> Mediation --> Your representation of the event.
The person telling the story has great power and can control how they tell story.

Richard Dyer - Stereotypes evolve over time, Stereos become homogenous, Not always negative, can be challenged.

# data[].attributes.body
Representation in the media is a term used to describe the way in which media presents:
Certain events
Certain groups of people
protected characterics

The representations effects people in real life.

# data[].attributes.body
he Equality Act covers the same groups that were protected by existing equality legislation – age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity. These are now called protected characteristics.

# data[].attributes.body
: PUBLISHING
: WEB
: TV
: FILM
: AUDIO
: GAMES

# data[].attributes.body
Colour codes - Colours have meanings. Dress codes - Suits mean business
Use slow mo, to speed things up.
Speed up the film to show how slow things are going.
non verbal communication - He found that 7% of any message is conveyed through words, 38% through certain vocal elements, and 55% through nonverbal elements ( Hand gestures

# data[].attributes.body
The study of signs and symbols and their use or interpretation.Thus wrote the Swiss linguist Ferdinand de Saussure (1857-1913), a founder not only of linguistics but also of what is now more usually referred to as semiotics (in his Course in General Linguistics, 1916).
There are two major traditions in European semiotics: F. de Saussure, semiology; and C.S. Peirce, semiotics. Saussure's approach was a generalization of formal, structuralist linguistics; Peirce's was an extension of reasoning and logic in the natural sciences.

# data[].attributes.body
Signs and semiotics -
Texts - We usually associate the word text with things that are printed or written.
In media studies we use the word text to refer to anything that produced such as TV progs, Films,Videos games.
Written texts are made up of the English language which is made up of letters and words.
Media texts are made up of visual symbols which are put together to make meaning or codes.

# data[].attributes.body
Meaning Style or category formed from France.
(a style or category of art, music, or literature.)
Film genres all share similar characteristics
Sub Genre - A genre in and genre
Shawn of the dead - Rom-Com-Zom
People define them selfs by types of genres.
Genres helps us choose something we like a
and potentially stops us from liking something new.
Describes people identity with what genre they prefer for things like Video games, Music, Books,Films.
People also create groups and communities with what they like.
Genre for the producer allows the producer to find out what the target audience want and add them elements with in the product.
Genre can help predict how much the cost of the production genre cost and how much they will earn.\
We can analyse genres with elements.

Most movie outlets allow you to pick a category

Video games are defined by the gameplay mechanics.
Genre is established over time

Iconography : is used within film studies to describe the visual language of cinema, particularly within the field of genre criticism. Iconography is an important aspect of genre.27 Jun 2010.

# data[].attributes.body
When we look for the meaning in a media text we are studying a sign.
A sign is made up from two components,
Meaning = Symbols + Code
Iconic - a picture of the thing (eg.Fire) (A picture of what it is)

Arbitrary - the word fire (different for different cultures)
Indexical - a link to the thing.

# data[].attributes.body
He uses pen ink as a tattoo, items represent something missing, the bear, the hairbrush, represent his wife.
Within the film a scene will happen and then after will show what happened due to lenny not remembering.
Natalie uses lenny as she knows she can what she wants and he wont remember.

# data[].attributes.body
Everybody looking at a media product will all have different readers/ opinions

# data[].attributes.body
Hero - Neo
Villain  -  Agent smith
princess - Trinity
False hero - cypher
Father - Morpheus
Dispatcher - The oracle
Donor - Tank

# data[].attributes.body
A spoken or written account of connected events; a story.
Story's are a sequence of events. Narrative takes a story from around to world and presents it to an audience.
Beginnings, middles and ends
The simplest form of narrative has a beginning, a middle and an end..... Just like a fairy story.

We learn how to understand narratives from a very early age through the stories that we are told by parents or at school.

# data[].attributes.body
Why do we play/watch the same video / film / game over and over again? We like trends..
-Genre is robust

Between 1939 - 1945 horror movies had a huge change.

Genres are about things we are scared about, but its easy to watch.
Genre allows people to get together and talk about the genre.

The producer can use the genre to identify what target audience would be and what elements that would have to include.

# data[].attributes.body
-To communicate - From a certain prospective
-To inform - Leaflets/ Flyers
-To entertain - Fiction/ reality TV
-To highlight - News reports
-To persuade
-To promote

# data[].attributes.body
Sectors :
-Boardcast media-

Broadcast television. ( Programmes) - https://www.doctorwho.tv/ - Entertainment

Radio. - https://www.bbc.co.uk/radio2 - - convey information

Film. - Lion King - Entertainment

Commercials. - To sell a product, or service

New - different news presentation depending in the target audience - The provide information

- Interactive-
-Video Games - GTA - Escape from the real world, entertainment
-Websites - Facebook - Socialise with people via the entertainment
-Digital art -
-Animation - Naruto -
3D Design -
Phone Apps - access to things whilst on the go or away from and Laptop/Computer

# data[].attributes.body
radio station
Rko radio station
no trespassing  sign on a wire fence
old scratched sign
tall fence
multiple gates
palm trees
house creepy gate
bigggggg k
castle at the top of a hill
its night time
monkeys
bengal tiger cage
boats on very still water
destroyed boats
life guard circle in the water empty
destroyed bridge
tiger statue
foggy and damp
neglected golf corse
stone wall
litter
only one light in castle
gargoyle like knives close up of the window
light turns off and grows back on and things disappear
snowing inside and outside a snow globe
moustache man whispers frost bite
snow globe drops someones dead hands
drops and fills with white
smashes
woman sees him dead and doesn't care

connatation
old creepy castle with multiple layers of security shows suspicion
monkeys must have some amount of money to keep animals alive
monkeys are an indexual symbol for insanity
golf corse neglette and not played
knights suggest power
bed switches around
mushache  guy and frost bite guy aunt the same
monkeys are crazy in a tigers cage

# data[].attributes.body
Denotation - Small boy, holding two bottles, two young girls behind him,
Very happy, Walking around a street corner, around the 1950s.

Connotation - Location | France, Great depression
Time 1930s

# data[].attributes.body
Denotation -> What is actually in the image rather than assumptions about what it may mean.

Connotation -> When seeing something you know what you have can to do. | The meaning of a sign which is arrived at through the cultural experience of reader.

# data[].attributes.body
The understanding from seeing an image and knowing an image are two different things.

# data[].attributes.body
Sign
-> Signifier -> Symbol codes
- > Index|Symbolic|Icon
-> Signified

# data[].attributes.body
An interpretation of signs and symbols, that allows the audience to decipher the media an d what the media text means.
Text in media terms is anything from a tv show to a video game.
93% of communication is non-verbal.
there are three types of symbol, these include indexical, symbiotic and

# data[].attributes.body
define these keys words.
- Primary :
- Secondary
- Quantitative
- Qualitative

# data[].attributes.body
Types of research:
- Primary
- Secondary
- Surreys
- Focus groups
- Polls
Gives a little bit of history and different way we can identify our target audiences.

Big cities have grow up around factories and for the first time in history large groups people would work together and live close together. between 1900 and late 1930s the advertisement industry got interesting in how people thought and acted, propaganda was huge and forced people to buy things they didn't want or need.

Demographics Categories:
- A - Under middle class
- B - Middle class
- C1 - lower middle class
- C2 - skilled working class
- D - working class
- E - those at lowest level of subsistence
--------------------------------------------

Sub-cultures
- once the media rebels the sub-culture is when they can sell you stuff.

# data[].attributes.headline
6.Can you find any controversial products that have been subject to regulation

# data[].attributes.subject
6.Can you find any controversial products that have been subject to regulation

# data[].attributes.body
12w

# data[].attributes.body
someone who has the authority to do something, we have regulation to protect certain people from certain media products as some cause harm.

# data[].attributes.body
The media is controlled by whats liked and disliked
- Implies that the media have a little effect
- Takes no account of group uses of the media

# data[].attributes.body
Uses and Gratification.
± Observed problems with the direct effects model.
± Started from the audience the producer.
± Looked at the ways in which audiences used the media.\

Blumer and Katz (1974) devised the uses and gratification model.
Blumber and Katz's uses and gratification theory suggests that media user plays active role in choosing the media.

# data[].attributes.body
1. Immediacy - raising a sense of emergency or excitement
Example - FPS - Alexa
2. Access - How easy it is to access something eg: most dvd (change language)
3. Convenience - How easy it is to use eg: Amazon button
4. Portable - Usable anywhere at all times eg: psp https://www.playstation.com/en-gb/explore/psp/
5. Connectivity - How long somethings link and stay together.

Digital Tech gets smaller and smaller

# data[].attributes.body
Individual- Online Magazine

Group - Video Games

# data[].attributes.body
People who the product is aimed at. But mainly are introduced by the Primary Audience.

-Lion King-

# data[].attributes.body
mainly known as the Main audience, everything in media has a primary audience.
Defines people by age, race, gender aimed there product at the main target audience.

-Video Games-

# data[].attributes.body
1: Pre-production - work done on a    product, especially a film or broadcast programme, before full-scale production begins.
2: Production - A production company, production house, production studio, or a productionteam provides the physical basis for works in the realms of the performing arts, newmedia art, film, television, radio, comics, interactive arts, video games, websites, and video. (Begins to create)
3: Post-production - In digital video, photography, television and film, post-production refers to the tasks that must be completed or executed after the filming or shooting ends. ... Post-production is the third and final step in film creation. It follows the pre-productionand production phases. (Editing, Testing (Video games))
4:Distribution - Digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distributionof digital media content such as audio, video, software and video games.
5: Exhibition/consumption - An exhibition, in the most general sense, is an organised presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs.

# data[].attributes.headline
Interesting New game to be released in the coming year. 

# data[].attributes.subject
Interesting New game to be released in the coming year. 

# data[].attributes.body
Cyberpunk 2077 is an upcoming role-playing video game developed and published by CD Projekt, releasing for Microsoft Windows, PlayStation 4, and Xbox One. Adapted from the 1988 tabletop game Cyberpunk 2020, it is set fifty-seven years later in dystopian Night City, California, an open world with six distinct regions.
Here is a 48 minute game play demo for cyperpunk 2077

# data[].attributes.body
Employers mostly look for people who are literate and have basic office skills, e.g. taking important calls.

Also Employers look for people who have technical skills and interpenetrate or management assets.

# data[].attributes.body
Broadcast and telephone transmission have conventionally used analog technology. An analog signal can be represented as a series of sine waves. The term originated because the modulation of the carrier wave is analogous to the fluctuations of the human voice or other sound that is being transmitted.

# data[].attributes.body
Just because digital technology has advantages, that doesn't mean it's always better than analog. An analog watch might be far more accurate than a digital one if it uses a high-precision movement (gears and springs) to measure time passing, and if it has a sweeping second hand it will represent the time more precisely than a digital watch whose display shows only hours and minutes.

# data[].attributes.body
Digital technology is a base two process. Digitized information is recorded in binary code of combinations of the digits 0 and 1, also called bits, which represent words and images.

# data[].attributes.body
Broadcast and telephone transmission have conventionally used analog technology. An analog signal can be represented as a series of sine waves. The term originated because the modulation of the carrier wave is analogous to the fluctuations of the human voice or other sound that is being transmitted.
-Tape-Vinle-
--------------------

# data[].attributes.attachment_link.readable_text
Industries:

Animation

Personality type:

Creative

Departments:

2D computer animation | 2D drawn animation | 3D computer animation | Stop Motion

The lowdown

Supporting the Editor(s) and editing department, including logging the audio and visual material received, loading it into the computer and keeping detailed records

Is this role right for me?

To do this role, you will need to:

pay close attention to detail and be thorough and meticulous

have knowledge of the technical aspects of the equipment

be able to take direction

have good communication skills

have good team-working skills

appreciate the importance of a schedule

be prepared to respect the editors' or studios' working practices

show discretion if you are working on a confidential project

What does a Editing Assistant (Animation) do?

Editing Assistants support the Editor(s) and editing department, and their workload varies according to the size and type of the production. They log the audio and visual material received in the cutting room, load it into the computer and keep on-going and detailed records, as instructed by the Editor or 1st Assistant Editor.

They make viewing copies on different formats for various departments, clients and composers. They handle the housekeeping tasks for the editing department, keeping it stocked with relevant materials, ensuring that all equipment is in good working order and placing orders with outside suppliers.

They may work with the production and accounts departments on administrative matters relating to the editing department. They may also keep the Editor's diary, booking sessions internally and also with outside facilities. In a smaller cutting room, they may also act as a Runner.

Sound plays a vital part in editing for animation and, depending on the size of the production, the picture and sound may be handled by the same Editor or editing team.

Editing an animation soundtrack can offer more creative opportunities than editing the picture, which is substantially pre-edited by the Director. An interest in sound and music is very useful. While still at a junior level the Editing Assistant may do soundtrack breakdowns and they may be asked to transfer other breakdowns on to bar sheets for the Director and Animators.

Will I need a qualification?

You don't need a degree to be an Editing Assistant in animation. That said, it can be a good entry-level role for graduates.

If you are considering taking an animation course in higher education, the following courses have been rigorously assessed by the industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for an animation career:

Animation courses awarded the Creative Skillset Tick

What's the best route in?

This can be a good entry-level role if you've got the right skills and attitude, whether or not you have a degree. You could also move into this role having started out as a talented animation Runner and having gained the necessary skills and experience - this is one of the most common routes into the role.

You will definitely need good IT skills and it will help you to have a basic understanding of the more commonly used software, e.g. Avid, Final Cut Pro and Premiere.

You could apply to be a trainee through Trainee Finder, which gives you hands-on experience in the industry and helps you build those all-important contacts that are essential when competing for a job:
More information about Trainee Finder
Interested? Find out more...

Websites

Animation Magazine - a US magazine about the business, technology and art of animation and VFX

Animation World Network - production news, interviews, jobs and a big archive

Shooting People - community-driven site, founded by filmmakers, and providing opportunities, news and animation jobs

Skwigly Animation Magazine - the longest running UK based animation magazine and community. Offers news, interviews, reviews, podcasts, videos and tutorials

Toonhound - website about cartoons, animation, comic strips and puppets in the UK

Own-it - offers intellectual property (IP) advice, information and learning resources for the creative sector

Animation Nation - Animation industry news and useful links

3D World Magazine - international magazine for CG artists, covering the fields of animation, VFX, games, illustration and architecture

Computer Graphics World - magazine covering innovation in computer graphics technology across various industries

Cinefex - quarterly magazine devoted to motion picture visual effects

Books

The Art and Science of Digital Compositing by Ron Brinkmann (pub. Morgan Kaufmann Publishers)

Digital Compositing by Steve Wright (pub. Butterworth-Heinemann)

Visual Effects in A Digital World: A Comprehensive Glossary of over 7,000 Visual Effects Terms by Karen Goulekas (pub. Morgan Kaufmann Publishers)

How to Get a Job in Computer Animation by Ed Harriss

# data[].attributes.attachment_link.title
Editing Assistant - Animation job Roles - Creative Skillset

# data[].attributes.attachment_link.description
Industries: Animation Personality type: Creative Departments: 2D computer animation | 2D drawn animation | 3D computer animation | Stop Motion Supporting the Editor(s) and editing department, including logging the audio and visual material received, loading it into the computer and keeping detailed records To do this role, you will need

# data[].attributes.body
The first game lunched in 1960s and quickly became firm favourites in the uk by the 1970s. Video games use the same format as a film production. Only 6% of people in computer game industry are female.
Workers must be work well in teams. work well with 2D and 3D animation

# data[].attributes.body
Used in game and movie sound track. (Star Wars lightsaber)
Radio is the main distributor of audio content. Most radio is live.
Jobs- Audio Mixer

# data[].attributes.body
The film industry is one of the most successful type of entertainment, the film industry is becoming increasingly   popular in 2007 516 film were released in the UK, this a 58% increase in the past decade.
Women make up 43% of people working the film industry.
Jobs include- Director, editor.

# data[].attributes.body
The TV industry is the most popular form of entertainment and information.
Different types of jobs- Make-up artist, camera operator, editor,directo,floor manager.

# data[].attributes.body
Publishing is made up of various groups of industries.
"Zine" - A zine is a small-circulation self-published work of original or appropriated texts and images, usually reproduced via photocopier.
Employers look for people who are highly literate and have basic office skills and also technical skill.
Interactive media industry is primarily linked o web based content.
Working in this industry is a team activity. And must be multi-skilled.
Workers must always be adaptable to other roles.

# data[].attributes.body
Web -  Facebook
Gaming - GTA
Film - Lion King
Audio - Sound FX
TV - Breaking Bad
Publishing - Newspaper

# data[].attributes.body
Revison

# data[].attributes.body
Media effects are measurable effects that result from media influence or a media message. Whether that media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics.

Passive audiences: directs effect model -> When every an innocent happens like a shooting, or attack the media will use this to present a reason why "certain things should be banned.

5 ways the media has influenced us.
- Behaviour
- Video Games
- Music
- Clothing
- Making friends
--- -- - - -- -------- -- - -- - - -- -----
more......
- Adverts

Hypodermic needle
- Effects model
- Society is made up of isolated individuals who are very susceptible to influence.
- Audience accept without question
- Passive