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Newspapers were also a good place to look for ideas as they include the same stories as what the national TV stations do however they have a different way of presenting their articles which helps to search for wider themes and ideas.

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The colours on here are close to what I shall work with as they're not too vibrant but also aren't too dark. Having pastel colours helps make it feel more personal to the audience rather than vivid and bold stand out colours like a national news, these colours therefore have a more homely feel which helps to establish the localised news theme.

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For my final idea after looking at world renowned news outlets I have chosen the idea of 'Lincoln News Channel' as it can be abbreviated to LNC and LN is significant as it is the Lincoln area postcode.

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Typeface is an important thing to consider as well as this can be a crucial in maintaining the right look and theme to the news channel ident.

Typefaces to consider would potentially those under the Serif category however Sans Serif would also work too. Fonts such as Times New Roman, Arial and the likes would be ones to consider for the feel of the channel ident in which I aspire to create.

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From looking at what already exists, I have chosen to base my idea on localised news as it may be beneficial to be able to use certain colour ways or graphics which can link in to the theme.

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With this, the findings show that the title of the organisation is clear and bold whilst there is little use of alternate colours. Other colours remain relatively the same as one another and overall there is little colour which helps to keep the formality of the ident.

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My initial research lead me to find common news outlets and broadcasters which are commonly found on TV

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For the news and politics ident there are numerous possibilities and routes in which I could venture down, ranging from factual news content, blooper reels of news broadcasts or alternatively localised and specialist news channels. With this in mind it has opened up the research I can obtain and examples I can lead from. 

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For the news and politics ident there are numerous possibilities and routes in which I could venture down, ranging from factual news content, blooper reels of news broadcasts or alternatively localised and specialist news channels. With this in mind it has opened up the research I can obtain and examples I can lead from. 