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Plays for LFC and wears number 10.

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The group of customers to whom the business intends to sell its products

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A smaller and less important target market

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The market segment at which most of the

marketing resources are directed

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When the total is subdivided into groups of people who share one or more common  characteristics

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Promoting a product by associating

it with a specific event

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The use of activities or materials as

direct inducements to customers.

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Any free news story about

a business's products.

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when celebrities express their appreciation

and support for a product.

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the development of long – term relationships with individual costumers.

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methods used by a business to inform, persuade and remind costumers about its products..

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communication between a sales representative and a potential costumer.

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A paid, non-personal message

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The creation of a product image compared with the image of competing products

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When products that are the same or similar are made to appear different and/or better than those of their competitors

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An alternative method of international trade which promotes sustainable farming, fair wages, alleviation of global poverty and a fair price for growers.

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Buying products that are not harmful to the environment, animals and society