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Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.

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We have written automation methods that can help you devote more time to creativity and strategy in your design processes.

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Design notes is a free online resource library for product designers. Free icon, free fonts and much more...

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Stéphanie Walter - Senior UX Designer, Mobile Expert, Conference Speaker, Blog writer and Teacher.

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I get asked quite often for book recommendations on different design related topics. I finally found a little bit of time to go through my list of ebooks and paper books and picked a few ones. I ordered the list in different categories to help you go through. Those are the books written in English I read and can truly recommend. (there's a few more books but I will put them on the French version of the site).

Note that I still haven't read half of the books I bought, so stay tuned, I will try to update the list more often.
** Last updated: January 2021 **
Understanding & selling User eXperience

Just Enough Research - Erika Hall

A nice introduction to different methods of user research, from the basics to process, competitive research, evaluative research, etc. Like most A Book Apart books, a lot of information is packed in this one. You will want to keep it close to your desk for future reference.

Where to find it: A book Apart

The User Experience Team of One: A Research and Design Survival Guide - Leah Buley

I started my career as the "only UX designer in the team" and this book was really helpful. The book is split in 2 parts: philosophy (building principles, attitude, perspective) and practice (methods, techniques, tips and tricks). The first part concentrates on helping you sell UX to the company. The second one presents different UX methods and tools to help you build user centric products. Both parts are equally useful depending on where you work and where you are in your career.

User Experience Revolution - Paul Boag

This is a nice complement to Leah Buley's book and will help you "sell" UX process within a company. This is a step by step battle plan to help you build a UX revolution and place users at the heart of your organization, from understanding it, selling the benefits, to customer experience evangelisation, getting managerial support, establishing best practices and more.

UX for Beginners: A Crash Course in 100 Short Lessons - Joel Marsh

I love the duck on the cover and this is a nice introduction to the different aspects of UX design. It covers a LOT of topics so you won't go deep into each one, but it's a nice book for beginners to grasp the different concepts and decide what they want to dig into more later. It's full of illustrations though so I would advise to get a paper version or to read it on a tablet but not on kindle.

UX Design & UX Research methods

"Don't make me think" + "Rocket Surgery Made Easy" - Steve Krug

Steven Krug can be considered as the godfather or usability. Those 2 books are classics to read on usability and user testing. They are a little bit "dated", but still provide a nice base for the discipline.

Where to find it: Don't make me think: Author's page - Amazon | Rocket Surgery Made Easy: Author's page - Amazon

Interviewing for research: a pocket guide to design research - Andrew Travers

Want to learn how to conduct user research and interviews? This is a small free 60 pages quick field guide to help you get started: recruitment, preparation, conducting the interview, documentation and synthesis. Also the book is available for free on the author's site, yeahy.

Where to find it: Free on author's page

How to recruit participants for usability studies - Deborah Hinderer Sova and Jakob Nielsen

A free 234 pages guidelines on how to set up, recruit and manage users for your usability tests.

Where to find it: NN Group page

UX Design & Psychology

Psychology for designers - Joe Leech

This a a pocket book you can quickly read that will give you advice on how to use and find psychology theories and apply them to your designs.

Designing for Emotion - Aarron Walter

The reference book to start learning how to design for emotions and build a memorable experience by the design lead at MailChimp
Where to find it: psychologyfordesigners.com
100 Things Every Designer Needs to Know about People - Susan M. Weinschenk
Where to find it: A Book Apart
Psychology theory is sometimes scary but Susan does a great job at making those theories accessible and easy to understand. I really like the format of the book: 100 little cheat sheets organized in different categories with practical takeaways for each theory. This is one of those books you keep on your desk and refer back to when you need it.

100 More Things Every Designer Needs to Know About People - Susan M. Weinschenk

Not it's not a typo, the important word is "more". Susan is back with even more theories to help you understand how people's brains work, yeahy!

The Paradox of Choice: Why More Is Less - Barry Schwartz

This is one of those "basics to read books" when it comes to psychology. It's a great book to understand how humans work and how they take (or don't take) decisions. Keep in mind it was written in 2004 though.

Information Architecture & Content Strategy

Everyday information architecture - Lisa Maria Marquis

This book is a great introduction to information architecture (obviously). Information architecture focuses on structuring, organizing and labelling content on your site so that can find it and use it different ways. This is a really practical books with lots of examples from Lisa's project. Lisa examples how to conduct a content audit, how to build and structure categories, labels and different tags and taxonomies. She explains how to analyse the site structure and how to build sitemaps. Finally she shows different structures of navigation and way-finding for you users. This book helped me a lot on my current project. I have 400 different pages with a lot of super heavy content. The book gave me a framework and structure to help me make sense of all of that content for a redesign and migration. I highly recommend it to every designer!

How to make sense of any mess - Abby Covert
Where to find it: A Book Apart
I loved that book. It is a beginner's guide to information architecture split into 7 chapters that will guide you through a journey to help you better understand how to structure, mostly anything (but especially websites). Each chapter contains examples, lessons, but also graphs and exercises. It's a great book for beginners. And even if I'm not a beginner, I ended up smiling, nodding and underlining a lot of parts because Abby has a really amazing way to explain those complex concepts. 100% recommend it!

UI & Web Design practical guide

Designing User Interfaces

This 500+ pages ebook will teach you the basics of UI Design and help you build usable beautiful interfaces. The book goes starts with some basics " good ui principles" and gestalt principles. Then you will go through detailed chapters about screen resolutions, grids, colors, typography, icons, buttons, cards, tables, forms, modals, navigation, animations, photos, illustrations, etc.

Where to find it: designingui.com

Designing for the Web - Mark Boulton

This is a nice introduction to help you design websites. It covers some generic advice on workflow, the research and ideation phase and goes deeper into typography, color, layout with detailed examples of different websites. Remember that the book was written in 2009 thought so the examples look outdated, but the design theories and advice are still pretty accurate.

Where to find it: designingfortheweb.co.uk (read the book online or download it for free!)

Refactoring UI - Adam Wathan & Steve Schoger

This is not just an ebook, but a whole package with videos, online lessons, etc. The promise of Refactoring UI: explain design tactics to developers. And it works! Not only for developers! The authors cover hierarchy, layout, spacing, text, color, working with depth and images to the finishing touches to help you bring your UIs to the next level.

Where to find it: refactoringui.com

On Web Typography - Jason Santa Maria

This book focuses on one particular aspect of web and UI design: typography. The author explains how people read, how typography works and different methods and tips to evaluate and pair typefaces. A good introduction to help you avoid typography faux pas!

Where to find it: A Book Apart

Combining typefaces - Tim Brown

This is one of those "pocket guides" that are now available for free since Five Simple Steps closed. It's a nice quick to read practical guide to help you get the right typography choices for your designs.

Where to find it: Blog Typekit (for free)

Design ethics and creativity Steal like an artist - Austin Kleon

A small book featuring 10 "tips" to help you become a creative person and get over the "blank page" fear.

Design for Real Life - Sara Wachter-Boettcher & Eric A. Meyer

A great book on how to design with compassion, integrity and make sure none is left out or even worse, made feel bad when using your products and services. Sara and Eric have some great examples of what happens when things go bad and how to avoid this.

Where to find it: A Book Apart

Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It - Mike Monteiro

Everything is mostly in the title. Mike Monteiro is back with a book on the dark side of many tech companies and products we design (hello Facebook) and what designers can do to limit the damage. If you think there's nothing wrong in the design industry, read this book and think again! Warning: this book is not about design, it's about ethics, politics and making things better.

Design methods, workflows & collaboration

Atomic Design - Brad Frost

From atoms, to molecules, organismes, templates and pages, Brad offers and interesting method to build strong and versatile design systems that will scale and how to maintain them.

Design Systems: A practical guide to creating design languages for digital products - Alla Kholmatova

Alla researched a lot about how the design systems of different companies and products where built and bring you all this knowledge in this great book. It's a great introduction to the process of building a design system. If you thought you could just copy/paste a Sketch file from a previous client, I (or Alla) hate to break it to you, but this is not how it works. The book is split in 2 parts : the foundation is about really understanding what a design system is and the "process" part will help you get your hands dirty.

Sprint - Jake Knapp

This is a good introduction to the Design Sprint method. Another great "cookbook full of recipes" I read it before co-animating my first design sprint week when I was working for the University and it was quite helpful. Timeboxing is everything though!!

Mobile, touch & responsive

Content Strategy for Mobile - Karen McGrane

I might be biased because I love Karen, but this book is one of my number one references when it comes down to content strategy. She wrote this in 2012 and I still use some of the methods she wrote about today (2019) in workshops to help me build a strong content strategy and hierarchy, not only for mobile but across different screen sizes. Because "You don't get to decide which platform or device your customers use to access your content: they do".

Where to find it: A Book Apart

Responsive Web Design - Ethan Marcotte

The "Bible" for responsive web design. It was written in 2010, things have changed since, but still quite a nice reference to read and help you get started. This book has some code examples to help you practise.

Where to find it: A Book Apart

Mobile First - Luke Wroblewski

While Ethan's book focuses on "desktop to mobile", Luke's book helps you understand how to build a mobile, starting from smaller screens. There's no code examples but the book focuses more on strategy, the whys and hows.

Where to find it: A Book Apart

Designing for Touch - Josh Clark

Understanding touch size, gestures and how touch devices work is an essential's part of design today. This book focuses on t he usability of touch interfaces but also provides a few code examples to help you implement touch friendly interactions

Where to find it: A Book Apart

Going Responsive - Karen McGrane

While Ethan, Luke and Josh's previous books focus on "how", this book focuses on the "why" and the strategic part of responsive web design. If you still need some arguments to convince people and a plan to approach a big responsive redesign, this book will help you! Keep in mind it was written in 2015 though.

Where to find it: A Book Apart

Responsive Design Workflow - Stephen Hay

This is another book that changed the way I work. Stephen goes deep into the "how" to build responsive website and offers quite a few interesting ideas to help you build your own process. Ever heard of designing for breakpoints and breakpoint graphs?

Accessibility

Accessibility for Everyone - Laura Kalbag

A great guide to help you get started in the field of accessibility: understanding disabilities, laws, guidelines, planning, testing and evaluating accessibility, etc. This book will demystify a few concepts for you before you can jump into the whole ARIA WCAG complexity.

Color accessibility workflows - Geri Coady

This was a really great book on color accessibility to learn about colour-blindness, choosing appropriate colors, to learn how to test your designs, provide alternatives when it doesn't work, etc.

Where to find it: A Book Apart

Business, collaboration & strategy

Design is a Job - Mike Monteiro

A must read book on everything that goes "around" running a design business: contracts, selling design, brief, meetings, etc. A MUST read, especially if you want to freelance.

Where to find it: A Book Apart

You're My Favorite Client - Mike Monteiro

The second book of Mike Monteiro focuses on the topic of "how to make design decisions". Mike demystifies the design process and helps you better communicate with clients, stakeholders, team members and make the whole collaboration process go smoother.

Where to find it: A Book Apart

Resilient Management - Lara Hogan

I wrote a longer review here. This book will help you better communicate with coworkers and build stronger teams. It's full of frameworks to help you and really good advice.

Where to find it: A Book Apart

The "other" books that don't fit on those design categories

Demystifying Public Speaking - Lara Hogan

I wrote a longer review here, basically the book you need if you start public speaking (and if you continue as well)

Animation at Work - Rachel Nabors

This is not only a book about CSS animations, it's also about understanding the human perception of animations, what purpose they serve on a website and how to communicate them with your teams.

Where to find it: A Book Apart

Other places to find books

I am not the only one who shares her book's list. So here are a few other places to find some books to read:

My favorite editors for design and technical books

I tend to love the format of most books from A Book Apart because they are small, practical, easy to read and well formatted on my Kindle. Smashing Library has a also a great selection of ebook, and the Smashing books are always a delight to read. There also used to be the Five Simple Steps editions who specialised on small practical books. They closed but you can still find some of the books on other sites.

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📚 Bibliography - Selected Books on UX Research & Design, Mobile, Accessibility & more by Stéphanie Walter - UX designer & Mobile Expert.

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I get asked quite often for book recommendations on different design related topics. I finally found a little bit of time to go through my list of ebooks and paper books and picked a few ones. I ordered the list in different categories to help you go through.

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#Glassmorphism LA NOUVELLE TENDANCE UI DESIGN POUR 2021 ?

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The Ten Principles of Inclusive Web Design

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An Open Source collection of Design Principles and methods

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Atomic Research base - Airtable Universe

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Example of base applying the Atomic Research approach. It contains the fundamentals and some homemade tweaks. We went a bit beyond the approach by adding a...

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Le Livre des Tendances 2020
25 secteurs clés décryptés

Quelles sont les grandes tendances qui façonnent notre futur immédiat ?
Dans quel sens vont évoluer les technologies ?
Quelles sont les attentes des consommateurs ? Que disent-elles de notre société ?

2020 sera une année charnière pour le numérique avec le lent cheminement vers la 5G et une année cruciale pour toutes les problématiques environnementales. Nous prendrons conscience avec plus de lucidité des dangers qui nous guettent et nous ressentirons les premiers eﬀets du réchauﬀement climatique.

Quels outils, quelles solutions pouvons-nous activer ? Comment réagissent les diﬀérents secteurs à la situation actuelle ? Comment s'adaptent-ils ?
Ce sont toutes ces questions que les équipes de L'ADN se sont posées pour concevoir un livre " Tendances 2020 " dans lequel 25 secteurs clés sont décryptés et passés au crible.
Sociologues, anthropologues, chercheurs, entrepreneurs... nous accompagnent tout au long des 350 pages de cet ouvrage et partagent avec nous leurs analyses et leurs points de vue. De même que quelques invités spéciaux, comme le dessinateur Enki Bilal, le designer et architecte Philippe Starck, ou encore l'écrivain de science-ﬁction Alain Damasio.

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25 secteurs clés décryptés - 350 pages 2020 sera une année charnière pour le numérique avec le lent cheminement vers la 5G et une année cruciale pour toutes les problématiques environnementales. Nous prendrons conscience avec plus de lucidité des dangers qui nous guettent et nous ressentirons les premiers eﬀets du réchauﬀement climatique.Quels outils, quelles solutions pouvons-nous activer ?

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Le design discuté par ceux qui le font. Design MasterClass est le podcast de référence sur le design. C'est aussi un espace de discussion et d'échange pour la communauté : reportages, podcast live, off... Découvrez dans chaque épisode des points de vue enrichissants.

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Dark design patterns use all of the powers of visual design with the flair of a magician's misdirection, and the language of a shady sideshow barker (dare you to say 'shady sideshow barker' eight times in a row). These patterns are in direct opposition to concepts we celebrate in design, such as empathy, human or user-centered, and inclusivity. Dark patterns rob customers of their agency.

These interactions automatically enroll us in a newsletter, because a default box we didn't notice was checked. The shadow of a dark pattern emerges when items are added to a shopping cart that the customer hasn't selected, and inadvertently purchases. They are present in experiences that make it difficult for customers to unsubscribe or delete an account.

Some say these patterns are as old as the Internet, but one wonders if they don't echo an older, more elementary human behavior. They have the ethical backbone of an unscrupulous 19th century tonic peddler - the kind of chronic confabulator and professor of misdirection that Mark Twain would have skewered.

The topic of ethical design was all over the news this year, and with good reason. Many of us have seen technology as agnostic, as potential, and not political. Ethics lie not in systems but in individuals. But is that entirely accurate? We've read about the attention economy, rapid proliferation of fake news, and charges that data-obsessed social networks place business models over the individual and democracy, and should be regulated.

What are the consequences of our actions? What ethical considerations should designers and creators weigh when they develop a new product? Many of us are in conflict with executive strategies we are asked to implement on the job, that we feel we cannot influence or change. With whom does the burden lie for what we create and how it is used?

If customers hate and feel cheated by dark patterns so much, why do these patterns persist? Dark patterns emphasize short-term gains, and offenders include some of the world's biggest brands, such as Microsoft, Facebook, and LinkedIn, among others.

The impetus to use these patterns often lies with a manager who needs to move a metric, such as increasing the number of newsletter subscriptions, writes John Brownlee of Fast Company.

"So a manager who is tasked with increasing the number of people who sign up for a company's newsletter might order a website designer to use a dark pattern to capture email addresses, because it's an easy short-term solution that doesn't really require any effort," writes Brownlee.

Companies like LinkedIn have used dark patterns to their advantage, often snookering customers in spite of the negative consequences.

While experts are unanimous about dark patterns - they don't like them, and can point to countless examples of how they poison customer loyalty - no one believes they are going anywhere just yet.

UX designer Harry Brignull, featured in John Brownlee's Fast Company article, and in a podcast we reference below, is credited with coining the term dark patterns. His website is devoted to cataloguing examples of these patterns into types he has defined:

The Bait and Switch

Disguised Ads

Forced Continuity

Friend Spam

Hidden Costs

Misdirection

Price Comparison Prevention

Privacy Zuckering

Roach Motel

Sneak Into Basket

Trick Questions

As both Brownlee and Brignull acknowledge, many of these patterns are part of a strategy implemented by managers, and executives, that designers are asked to create. The end-goal is the only consideration in sight.

When designers and creative professionals are placed in situations where their personal ethics are being challenged, how can they respond constructively, to articulate their concerns and influence the strategy?

Hannah du Plessis explores the power of relational leading in a UIE seminar. Hannah recommends that designers take time to define a personal manifesto that outlines their values. What matters most to you? How is your work reflective of these values? Hannah believes that making a commitment to understanding the nature of change (hint: it's incremental, and facts don't persuade people), practicing active listening skills, and building communication skills can help professionals reframe the conversations around them.

Nowhere are dark patterns more insidious than in the shopping carts of e-commerce websites. Ben Davis shares examples of some of the biggest offenders, including (surprise) airlines, in his article on Econsultancy. You might ask: shouldn't these practices be illegal? And in Europe, yes, much of them are.

These patterns may trick you into an upgrade while purchasing a plane ticket, hide costs, or even, surprisingly as Ben shares, trick you into donating to a zoo when all you simply want to do is buy a ticket to visit.

How do dark patterns do this? They use color, button placement, and vague or confusing language. Some default-select checkboxes on screens that automatically subscribe users to services they didn't want. Many of these interactions force careful users to examine the screen for hidden costs, deselect items automatically added to baskets - essentially, they take advantage of the fact that people don't naturally shop online on the defensive to complete a simple task.

Some companies remove dark patterns in response to customer complaints, and hosts of the UX podcast, James Royal-Lawson and Per Axbom, believe the power of customer complaints can contribute to shift the balance of dark in favor of light patterns.

But what are these light patterns? In an episode of the podcast with Harry Brignull, the hosts discuss how designers can influence strategy and style of a brand to move it away from the dark side and call for designers to celebrate good UX and usability that embody light patterns that emphasize empathy, usability, and ethical design.

BONUS READ: Modern Media is a DOS attack on your free will

Cennydd Bowles believes design artifacts have politics, and when we are neutral or dismissive of those politics, we are avoiding the responsibility we have and the role that we play as creators. He shares some examples:

"Every object we make exists in the future. We are making a statement when we design: which futures are desirable or undesirable," explains Cennydd.

Defining your values, building an ethical core to your work, requires effort. We become more moral in our lives, Cennydd explains, by working at it, building awareness and reflection of the choices we make and the impact of those choices. Designers can address their concerns and infuse ethics into their work at three levels: individual, company, and community.

Cennydd defines four tests, or as he calls them, "provocations, things to use yourself to examine the moral impact of the choices that you make."
Four Ethical Tests To Examine the Moral Impact Of Your Work

1. What if everyone did what I'm about to do? Would the world be better or worse with it?

2. Am I treating people as ends or as means? For designers, this is about considering the role of users in a system. Are you treating them as individuals with goals more important than your own? A data-driven company should ask itself this.

3. Am I maximizing happiness for the greatest number of people? What are the consequences, the impacts of our choices? How do we assess or measure happiness? This is a perspective that helps ground us in the impact of our work.

4. Would I be happy for this to be published in tomorrow's papers? This test emphasizes accountability - the sort of person you are and want to be.

Cennydd describes design as applied ethics. It is a sentiment that Mike Monteiro might agree with. Mike explains that as creators, and humans, our work impacts the world. It's part of our legacy. How does your work speak for you and reflect who you are?

"Every human being on this planet is obligated to do our best to leave this planet in better shape than we found it. Designers don't get to opt out," explains Mike.

In his post on design ethics, Mike explains that as creators we have agency. Designers and creative professionals are hired for their expertise, their opinion. Saying no is a design skill. Asking why is a design skill. Listening to criticism is a design skill. Knowing your audience is a design skill. Having empathy, being part of a community, engaging in self-reflection: these are all part of being a good designer, and a good human.

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Dark design patterns use all of the powers of visual design with the flair of a magician's misdirection, and the language of a shady sideshow barker (dare you to say 'shady sideshow barker' eight times in a row). These patterns are in direct opposition to concepts we celebrate in design, such as empathy, human or user-centered, and inclusivity.

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The world needs a tech diet; here is how designers can help

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The world needs a tech diet; here is how designers can help

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It's time we bridge the gap between feel-good Design & Ethics panels and the work we do everyday as digital product designers.

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UX TL;DR - Digestible UX Design Knowledge Stay on top of your design process with the bite-sized hints and cheat sheets about UX Product Design. Baby Duck Syndrome in UX User Behavior view S.M.A.R.T. Goals Framework for UX Projects Design Process view Communicate Design

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Customer Journey Map & Service Blueprint 

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Customer Journey Map & Service Blueprint 

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Define the specific experience that you want to map. What process you want to map. Is it usage of your product, buying, on-boarding, anything where mapping will uncover positive and negative moments within that current experience, or a "to-be" experience, where the mapper is designing a journey for a product or service that doesn't exist yet.

2. Actor

First you need to choose the "actor" of the story. Who is this journey map about? The most common solution to this is to create user personas.

Personas are narrative descriptions of user archetypes reflecting common patterns of behavior, needs, and emotions. They reflect details about a target group in a way that is easy to grasp. I've created a step-by-step guide how you can create user personas.

3. Stages

Your personas should give you a pretty good idea of the process that customers go through from their first landing to an eventual purchase and subsequent interactions. Customer stages consist of goal-oriented user actions. You can visualize it as a multi-step sales funnel.

The 5Es is an acronym and checklist to help brainstorm different stages of the customer experience. Here are the 5Es:

Entice - How is someone attracted or made aware?

Enter - How does the user begin?

Engage - What is the core of the experience?

Exit - How does a user complete or finish the experience?

Extend - What happens after the experience?

4. Touch points, emotions and thoughts

After you've defined the stages, you should capturewhat the user is doing, thinking, and feeling during the journey. These data points should be based on qualitative research, such as field studies, contextual inquiry, and diary studies.

A "touchpoint" refers to any time a customer comes into contact with your brand. This also includes moments that happen offline/online, through marketing, in person, or over the phone. This is basically an interaction with your product or service.

This component is not meant to be a granular step-by-step log of every discrete interaction. Rather, it is a narrative of the steps the actor/user persona takes during that phase, epic steps that helps us to uncover the essence of his journey.

It's crucial to capture not only the touch points that user has, but his thoughts, motivations, questions and emotions. The goal is to have a well-rounded sense of how that person feels to be in this experience.

Emotions are plotted as a single line across the journey phases, literally signaling the emotional "ups" and "downs" of the experience. Think of this line as a contextual layer of emotion that tells us where the user is happy versus frustrated.

5. Capture opportunities

Opportunities , ownership and metrics are insights obtained from mapping; they talk about how the user experience can be improved:

What needs to be done with this knowledge?

Who owns what change?

Where are the biggest opportunities?

How are we going to measure improvements we implement?

When you have Customer journey map in place, you can now plan how to arrange your company's process to meet the customer needs.
A service blueprint is, in essence, an extension of a customer journey map. A customer journey map focuses on what customers encounter when engaging with a service or business, from specific actions or touch points to pain points. Service blueprints go a few steps deeper and combine customer experience with all employee actions and support processes that may or may not be visible to the customer.

The aim of blueprinting is to expose how the company works; inner processes of how the things a customer experiences are actually produced.

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The many ways of mapping the customer journey

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Define the specific experience that you want to map. What process you want to map. Is it usage of your product, buying, on-boarding, anything where mapping will uncover positive and negative moments within that current experience, or a "to-be" experience, where the mapper is designing a journey for a product or service that doesn't exist yet.

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Quality visual design is a symbol of trust - but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You'll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.

"Being yourself" is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You'll hear Meg's tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.

When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You'll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.

How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You'll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.

Knowing the newest product trends is pivotal as they can be applied across many industries. But what's the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You'll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.

Why don't we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You'll learn all about distractions and the reasons behind them, as well as Nir's expert tips on managing your time effectively.

Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You'll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.(more...)

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.

Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You'll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.

How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.

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Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge - so that you can apply it in your business today. Subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.