# data[].attributes.headline
36. Suppose a partnership need to raise finances for growth - what are their options for increasing their access to money?

# data[].attributes.subject
36. Suppose a partnership need to raise finances for growth - what are their options for increasing their access to money?

# data[].attributes.headline
35. Explain the term 'LIMITED LIABILITY".

# data[].attributes.subject
35. Explain the term 'LIMITED LIABILITY".

# data[].attributes.body
A- it is the ability to not lose all his assets when bankrupted, but only the part he or she initially invested into the company.
- occurs only in Inc./ Ltd. (private limited company) or PLC. (public limited company)

# data[].attributes.headline
34. Explain ONE benefit of a business remaining SMALL.

# data[].attributes.subject
34. Explain ONE benefit of a business remaining SMALL.

# data[].attributes.body
Quality control: business that remain small can have the advantage of keeping an eye on the quality levels, and ensure that consumer expectation are meet.

Higher profit margin

# data[].attributes.headline
32. Why is innovation an important element of MARKET PENETRATION? Give an example.

# data[].attributes.subject
32. Why is innovation an important element of MARKET PENETRATION? Give an example.

# data[].attributes.body
Innovation helps the company develop its product, which also enables to compete with other similar products in the market. For example, Apple is well-know for being innovative in developing and updating iPhone, iPad, i Mac and etc. This Apple to remain the leader in technological device industry and also keep attracting potential customers.

# data[].attributes.headline
31. Give examples of how MARKET DEVELOPMENT could be implemented to increase market share.

# data[].attributes.subject
31. Give examples of how MARKET DEVELOPMENT could be implemented to increase market share.

# data[].attributes.body
A- market development is the strategy that develops new markets for the current products.
- the target for coca-cola is the US"s soft drinks market, then it takes its products to develop the Russian market is market development
- Nike, Adidas, Reebok have expanded their products across the global market.

# data[].attributes.headline
30. Which of Ansoff's Matrix strategies is said to be the highest risk? Explain why.

# data[].attributes.subject
30. Which of Ansoff's Matrix strategies is said to be the highest risk? Explain why.

# data[].attributes.body
Diversification is the process of selling different, unrelated goods or services in new market. Diversification, since the business are new to the product and market where they have no experience

# data[].attributes.headline
33. What are the benefits and negatives of operating a PARTNERSHIP?

# data[].attributes.subject
33. What are the benefits and negatives of operating a PARTNERSHIP?

# data[].attributes.body
Benefits: able to generate more ideas as there is more owners than sole trader/less workload as it is shared between owners
Disadvantage: have unlimited liability/ there might be some conflict and  disagreement between partners

# data[].attributes.headline
29. Explain, using examples, the effectiveness of Product Development for improving customer loyalty. 

# data[].attributes.subject
29. Explain, using examples, the effectiveness of Product Development for improving customer loyalty. 

# data[].attributes.headline
28. Explain ONE ADVANTAGE of a business selling a FRANCHISE.

# data[].attributes.subject
28. Explain ONE ADVANTAGE of a business selling a FRANCHISE.

# data[].attributes.body
Selling a franchise allows the company to expand quicker with a cheaper price, because they each have their own franchise outlet and after the meet their cost and receives profit, you receive licensing fees and royaltie,

# data[].attributes.headline
27. Explain ONE DISADVANTAGE of a business selling a FRANCHISE.

# data[].attributes.subject
27. Explain ONE DISADVANTAGE of a business selling a FRANCHISE.

# data[].attributes.body
Strict rules over pricing and the layout of the outlet reduces the owner's control over the business.

# data[].attributes.headline
26. List THREE BENEFITS of buying a FRANCHISE.

# data[].attributes.subject
26. List THREE BENEFITS of buying a FRANCHISE.

# data[].attributes.body
1. Immediate market share for money and access to finance (loans)
2. Established customer base, brand image and reputation —> customer loyalty
3.Promotion and advertisement cost is limited

# data[].attributes.body
A decrease in average cost as the scale of production increases

# data[].attributes.headline
24. List the four elements of Ansoff's Matrix.

# data[].attributes.subject
24. List the four elements of Ansoff's Matrix.

# data[].attributes.body
Market penetration
Product development
Market development
Diversification

# data[].attributes.body
(Total sales of the company/Total sales of the market)x100

# data[].attributes.body
Business organisations that have their headquarters in one country, but with operating branches, factories, assembly plants in other countries.

# data[].attributes.headline
1. Explain ONE advantage and ONE disadvantage of Decision Trees

# data[].attributes.subject
1. Explain ONE advantage and ONE disadvantage of Decision Trees

# data[].attributes.body
The advantage of a decision tree is that the choices are set out in a logical way. The disadvantage is the accuracy of the data used. Estimated economic return may be quite accurate when they concern projects where experience has been gained from similar decisions.

# data[].attributes.body
Volume of sales
Value of goods sold

# data[].attributes.headline
3. Explain TWO reasons why a company may wish to remain small.

# data[].attributes.subject
3. Explain TWO reasons why a company may wish to remain small.

# data[].attributes.body
-Want to have a close contact and relationship with the customer
-Business that usually offers personalised services may wish to remain small
—> add value to its products or services

# data[].attributes.headline
5. Give examples of the INTERNAL ELEMENTS of a SWOT analysis that a market leader like Starbucks might identify.

# data[].attributes.subject
5. Give examples of the INTERNAL ELEMENTS of a SWOT analysis that a market leader like Starbucks might identify.

# data[].attributes.body
The internal elements are weaknesses and strengths.
Strengths:
1. Starbucks has gained a huge market share by achieving branding and consumer loyalty. Weaknesses:
1.  product price is relatively expensive to middle-class workers.
2. Don’t own the most unique products in the market.

# data[].attributes.headline
7. Explain the key elements of a SWOT analysis.

# data[].attributes.subject
7. Explain the key elements of a SWOT analysis.

# data[].attributes.body
A-Strengths are those attributed to the company's success. Weaknesses are those prevented from the company's success. Opportunities are external factors that help to achieve the goal set and threats are those that prevent from achieving the goal set. Those 4 key elements should be listed in a 2x2 sheet.

# data[].attributes.headline
6. Give an example of the the kind of objectives a Social Enterprise might have - and how these could increase their chance of receiving government support.

# data[].attributes.subject
6. Give an example of the the kind of objectives a Social Enterprise might have - and how these could increase their chance of receiving government support.

# data[].attributes.body
For example, one of the objectives of a social enterprise can be creating more jobs. This might have a large chance of receiving help from the government. Because creating jobs can reduce unemployment rates --> more income for people --> more money spent//improved standard of living --> economic growth

# data[].attributes.headline
8. How might the aims and objectives of a Social Enterprise differ from those of a Public Limited Company?

# data[].attributes.subject
8. How might the aims and objectives of a Social Enterprise differ from those of a Public Limited Company?

# data[].attributes.body
The aims of a social enterprise is to maximise profit while maximising benefits to the society or the environment (job creation, providing housing etc.)

On the other hand, the aims of a public limited company is to generate as much profit as possible for the shareholders (they might also focus on brand development, building customer loyalty etc.)

# data[].attributes.headline
9. Explain the risk of operating a business with Unlimited Liability.

# data[].attributes.subject
9. Explain the risk of operating a business with Unlimited Liability.

# data[].attributes.body
The shareholders have to sell its possessions to pay off the debts if business fails.

# data[].attributes.headline
16. How can "ORGANISATIONAL CULTURE" be defined?

# data[].attributes.subject
16. How can "ORGANISATIONAL CULTURE" be defined?

# data[].attributes.body
the culture or environment in a workplace. this is comprised of the values, goals, methods, practices, that make the company what it is.

# data[].attributes.headline
15. Explain the level of INFLUENCE different Stakeholder Groups can have on an organization. Give examples.

# data[].attributes.subject
15. Explain the level of INFLUENCE different Stakeholder Groups can have on an organization. Give examples.

# data[].attributes.body
A- Stakeholders are a group of people that are affected by or affect the company's choice.
Influences: stakeholders determine the decision-making process and they are the closest group who directly influenced by the organization's decision. For example, teachers are affected greatly by the school's policy. Every policy carried out may lead to position changes.
Influences: stakeholders can also affect the company at some point. For example, when teachers get together, they will probably get a better salary.

# data[].attributes.headline
10. A "Partnership" is defined as having how many owners?

# data[].attributes.subject
10. A "Partnership" is defined as having how many owners?

# data[].attributes.body
2-20

# data[].attributes.headline
12. Explain how BRANDING can help achieve Economies of Scale.

# data[].attributes.subject
12. Explain how BRANDING can help achieve Economies of Scale.

# data[].attributes.body
Branding is now an international process, not confined to one country or region. Establishing a successful brand image across national borders opens up the potential for increased sales and economies of scale – especially in terms of globally marketing products with the same range of promotions under the same name.

# data[].attributes.headline
13. Define the term 'Multinational Company'

# data[].attributes.subject
13. Define the term 'Multinational Company'

# data[].attributes.body
Business organisations that have their headquarters in one country, but with operating branches, factories, assembly plants in other countries.

# data[].attributes.headline
11. Explain how Product Development can help ensure customer loyalty.

# data[].attributes.subject
11. Explain how Product Development can help ensure customer loyalty.

# data[].attributes.body
A- product development is part of market and product part we have learnt. Its development means in the same market for different products. This creates larger product range to meet the customers needs. thus, this will cultivate

# data[].attributes.headline
19. Explain the level of IMPACT the Government, as an External Stakeholder may have on a business start up.

# data[].attributes.subject
19. Explain the level of IMPACT the Government, as an External Stakeholder may have on a business start up.

# data[].attributes.body
The government can provide funds for startups as venture funds

# data[].attributes.headline
17. Explain how ROLE CULTURE may increase efficiency in an organisation.

# data[].attributes.subject
17. Explain how ROLE CULTURE may increase efficiency in an organisation.

# data[].attributes.body
role culture may increase efficiency in an organisation because employees will know exactly what they have to do, which would minimize confusion and time wastage.

# data[].attributes.headline
18. Outline and explain the benefits and limitations of Charles Handy's Power Culture. 

# data[].attributes.subject
18. Outline and explain the benefits and limitations of Charles Handy's Power Culture. 

# data[].attributes.body
Power culture is often driven by an autocratic leader, where there is one dominant individual who holds power and dictates the direction, action and customs of the business. The benefits is that employees can be clearly directed, which saves a lot of time and efficiency for the business. Another benefit is that communication is clear and everyone knows what they are doing. The limitations is that the employees could feel demotivated as they feel undervalued, which could lead to resentment, disagreements which could potentially affect the culture.

# data[].attributes.headline
21. Define "MARKET SEGMENTS" and give an example.

# data[].attributes.subject
21. Define "MARKET SEGMENTS" and give an example.

# data[].attributes.body
A sub group of a market that consists of customers with similar characteristic and specific product need. For example, customers can be divided by socio-economics segmentation, demographic segmentation and geographic segmentation.

# data[].attributes.headline
4. Give examples of the EXTERNAL ELEMENTS of a SWOT analysis that a market leader like Samsung might identify.

# data[].attributes.subject
4. Give examples of the EXTERNAL ELEMENTS of a SWOT analysis that a market leader like Samsung might identify.

# data[].attributes.body
A- external factors are STEEPLE, social, technological, economic, environmental, political, legal, ethical. SWOTs are strengths, weaknesses, opportunities, threats.

Social: Samsung is a family business that decides the local market according to its local market's selling experiences. Thus, not able to meet the consumer's preference. - A weakness in the global market.

Technological- Samsung is the world's leading company, setting missions in aspects of the power of technology. They are the head of technology and innovation. - strength.

Economic - A- external factors are STEEPLE, social, technological, economic, environmental, political, legal, ethical. SWOTs are strengths, weaknesses, opportunities, threats.

Social: Samsung is a family business that decides the local market according to its local market's selling experiences. Thus, not able to meet the consumer's preference. - A weakness in the global market.

Technological- Samsung is the world's leading company, setting missions in aspects of the power of technology. They are the head of technology and innovation. - strength.

Legal- Apple sues Samsung about the imitation of their products. - Threats.
political - Samsung has faced political pressure in Latin American and African countries for factoring the political instability into its strategic calculation. - threat.

# data[].attributes.headline
14. Explain how a Force Field Analysis calculates a decision.

# data[].attributes.subject
14. Explain how a Force Field Analysis calculates a decision.

# data[].attributes.body
Visually represents the factors that support or reject a decision based on opinions from relevant people, where the outcome is collectively decided.

# data[].attributes.headline
20. How do Product Positioning Maps help the business plan for the development of a product?

# data[].attributes.subject
20. How do Product Positioning Maps help the business plan for the development of a product?

# data[].attributes.body
Allows the business to attain a more in-depth insight into different market segments, where consumer perception can be