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Motto
Because he thinks that without people anything could be done, nor the products nor the process. Yes, it is related because people make the market work, they build all of it.

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Case Study
1)They provide clean wash and an economical price. They also offer cleaning, a pleasant scent and savings.
2)They spent lot of time interviewing costumers.
3) With interviews they notice that other peolple were looking for benefits that they product offer.

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1)Product:the right goods and services.
Price: at the right price.
Place: wherer costumers want it .
Promotion: by providing the right sort of encouragement.
2)Because they summarise the role of marketing and the marketing. departments in a country: anticipating and identifying consumer wants and needs and then planning the means to meet these requirements.
3)They look for particular benefits, they may be interested in "features".

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Product:the right goods and servicies.
Price:at the right price.
Place:where costumers want it.
Promotion:by providing the right sort of encouragement.
2-Ps summarise the role of marketing and the marketing department in a company:anticipating and identifying consumer wants and needs and then planning the mean to meet these requirements.
3-They look for particular benefits,
Case study
1-provide a clean and wash a clean wash at an economical price.
2-Pyg market researchers have found through questionnaires and field test.
3-Becouse through questionnaires and field test they got to know that nigeria need it.They knowledge allowed them to realised that its better to established  one in nigeria and not in other place.
Quotation
Because people are the ones that choose what to buy and what not.

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He uses this motto to show that you can have plans and ideas, but you always need people for your business. He includes the four Ps in his motto: People, Process, and Product.

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CASE STUDY
1)
Provides a clean wash at an economical price. Also it provides a threefold benefit: cleaning, a pleasent scent and savings.
2)
Through questionnaires and field tests they realized that his formula was what consumers were looking for.
3)
Because they studied the conditions in that place. They asked people and made the field tests. It helps to set up the detergent factory there

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1)
Product (the right goods and services)
Price (at the right price)
Place (where costumers want it)
Promotion (by providing the right sort of encouragement)
2)
Because they summarise marketing and its role.
Departments in a country: anticipating and identifying consumer wants and needs and then planning the means to meet these requirements.
3)
They look for particular benefits, they may be interested in features.

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p

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1. product, price, place and promotion
2. Ps summarise the role of marketing and the marketing department in a company: anticipating and identifying consumer wants and needs and then planning the means to meet these requirements.
3. benefits
Case study
1. provided a clean wash at an economical price
2. by questionnaires
3. because of questionnaires and field tests they know that nigerian people need it
Quotations
1. Because people decide to buy or not a product

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1)

Product: the right goods and services.

Price: at the right price.
Place: wherer costumers want it .
Promotion: by providing the right sort of encouragement.
2)The four Ps summarise the role of marketing and the marketing. departments in a country: anticipating and identifying consumer wants and needs and then planning the means to meet these requirements.
3)When customers buy products they look for particular benefits, they may be interested in "features".
CASE STUDY
1) Bonux offer to the customers a threefold benefit: cleaning, pleasant scent and savings.
2) P&G market reserches have found through questionnaires and field test that this formula is what consumers are looking for in other countries as well.
3)P&G set up a factory in Nigeria because of the conditions. The questionnaires and field test show that a factory it would be a good idea.
Quotation Analysis
Lemoins use this motto because people, product and pocess are the most important things in a company. but a company without people cant work

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Read pages 80-81 and answer the following questions in another post. Do not forget to write your name.
1-What do the four Ps stand for?
2-Why are the four Ps important?
3-What do customers look for when buying a product?

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Read the case and answer the three questions below.

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Read the quotation below. Answer: why does Marcus Lemonis use this quotation as his motto? Is this motto related to marketing?