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The font here is used also for her tour advertisement this shows synergy in the image the hair style and font they used however.
Unlike Tinashe who uses the same font in her different projects Rihanna changes the font based on which suits the topic and theme of the project

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Even when performing a song on the album Rihanna is seen with the same hair which links us back to the advertisement and the album cover to create one product for the album.
With the other adverisment, you can see much plainer colors in her makeup and clothing taking the romantic and girly feel from that album. You can see the black and white colour scheme this album is again going to contain much more headstrong and female uplifting songs.

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In another advertisement for rihannas music she has shown a different type of image. With her looking straight at the camera this album gives a suggestion that the songs are going to be much stronger and powerful swaying away from the romanticised image previous

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The choice of colour is pinks and reds creating a very girly themed album. Rihanna's hair and makeup also match the colour scheme around the main image creating a sense of synergy in the reds and pinks for the album.

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The font at the top of the advertisement uses a Yu Gothic Light style font with the letters spaced out between them to draw an audience to the name of the album, artist, and release date.this font also gives a very modern feel which goes with the modern romance theme of the songs in the album

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This image shows the artist Rihanna in a very professional shot. The background includes an outdoor scenery. It also includes the image of the album cover at another angle. This image portrays a very girly album with similar based songs to go based on her quality makeup and costume with a lot. The artist's body language will also suggest a very romanticised album with her looking off into the distance and away from the camera.