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In 1868

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He joined a large confectioner of Birminghams cocoa department

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Is still known and loved to this day

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They started making the jelly tip, L&P and 100s and 1000s and the all blacks themed chocolates in the 2010s

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They made their first 250g chocolate block

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They needed more space so they ended up having to move to Porirua, where they still are now

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His sons and daughters took on the buisness

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He moved to Wellington and created the company we all know and love today...

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He started making chocolate in his home in CHristchurch

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This company have been passed down, generation from generation of Whitakers

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When he was eleven he was the apprentice of a jeweler and in his rings he ended up making the iconic shape of the whittakers chocolate bar