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Objectives for business consumers

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1. Our fleet management solutions help companies save money on fuel costs .
2.Have advanced technology
3. Goodyear can help you save time on deliveries
4. Security issues - can track drivers
5. You can improve your brand image by reducing your environnemental impact

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Bibliography

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Royal Mail fleet

Supermarket fleet: Waitrose, Tesco

Delivery companies: DHL, DPD, iParcel, Yodel, UPS, XPO

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Values:

Companies who care about reducing their negative environmental impacts.

Companies who provide their customers with shipment tracking and make specific delivery time table promises.

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Customer status:

Current customers: Companies who use vehicle with GoodYear tire

Competitor’s customers: because GoodYear Proactive Solution is suitable on every tire

Needs:

Deliver on time: avoiding breakdowns, reducing downtime and preventing accidents.

Manage budgets: tire longevity, fuel consumption, maintenance frequency and eco-friendly driver training.

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Product Description: Goodyear Proactive Solution's fleet management technology is a software package that "using intelligent computer algorithms, a wealth of data derived from Goodyear’s extensive commercial tyre and service business, and clear, accurate reporting, the solutions allow fleet operators to precisely identify and resolve tyre-related and potential safety issues before they happen." *²

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Product Description: Goodyear Proactive Solution's fleet management technology is a software package that "using intelligent computer algorithms, a wealth of data derived from Goodyear’s extensive commercial tyre and service business, and clear, accurate reporting, the solutions allow fleet operators to precisely identify and resolve tyre-related and potential safety issues before they happen." *²

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- "Increase sales of the fleet management solution by 10 % within one year".
- "To position our brand as the premium product of choice in fleet management solutions for its innovative technology and eco-friendly features."
- "To increase awareness of our fleet management solutions by a brand awareness score of 30% within our one year campaign."

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2 million GBP budget

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Made to Feel Good. Made to Do Good.

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Goodyear Proactive Solutions provides an innovative fleet management solution that revolutionizes the way in which you run your business. Through high quality performance, enhanced safety features, and environmental impact monitoring, Goodyear Proactive Solutions is committed to offering the best solution for your company and for the world.

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"Made to Feel Good"

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Objectives about the Market

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Front page

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Political forces

The United Kingdom leaving the European Union

the corporation tax for company profit in the UK is 19%

Current taxes on rubber

Economic forces

The exchange rate (GBP against others)

British economy is doing well

however , with BREXIT it is forecasted that there will be less investments by businesses

Social forces

“Consumers and businesses expect deliveries to be faster, cheaper and more flexible”

The cultural implications/differences of how to do business in different countries

Etc. different ways of negotiating

Technological forces

Numerous communication channels such as, internet, social media, email etc.

New technology to monitor tires

Connected and fully automated solutions

Less fuel use

Possibility of introducing driverless trucks

Legal forces

Employment laws

Laws in relation to the environment

Health and product safety

Environmental forces

Corporate responsibility

Doing business as an ethical and sustainable company

Carbon footprint, reducing emissions

Use of large water amount to make tires

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1. Universal Tyres. (2017). Top 5 Tyre Manufactures. [online] Available at: http://www.universal-tyres.co.uk/news/top-5-tyre-manufacturers/ [Accessed 18 Oct. 2017].

2. Goodyear Newsroom. (2017). Goodyear Launches New Business - Connected Fleet Management Solutions. [online] Available at: http://news.goodyear.eu/latest-news/goodyear-launches-new-business---connected-fleet-management-solutions/s/6fd788e2-88b5-45a3-b4aa-2b99afbefcfb [Accessed 18 Oct. 2017].

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1. “Proactive Fleet includes two options, Driver Behaviour and Track & Trace, which help fleets to reduce fuel consumption and journey times while increasing safety.”*²

Goodyear Proactive Solutions is the only company that offers a Driver Behavior tracking package. This package benefits fleet operators and the environment.

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                       Brand Positioning

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                       Brand Positioning

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Companies who conduct business in the UK and use 100+ commercial trucks to meet their companies need.

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Objectives related to the company