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How is the “new and improved” version any better? What is new?

_ New camera has LCD screen. New lens. USE SD-card instead of film. High megapixel.

Which utilities does the “new and improved” product address?

1. Form : Aluminum, Carbon...etc

2. Time :Best sold at Black Friday

3.  Possession : Sold for 600$ up to 3000$( depend on model)

4.  Information :With many features typically found in an interchangeable lens camera and performance and image quality to match. A large 24.2 Megapixel* APS-C sensor for detailed images and Dual Pixel CMOS AF for fast autofocus

5. Place : Canon store, Bestbuy, online (canon.com)

Why do you think the company modified the product the way they did?

_ To get better pictures and prices for consumers. They also have to upgrade to compete with other competitors such as Nikon

Is the target market the same for the new and improved product? How can you tell? Who is the target market?

_ Yes, the target market the same for the new and improved product. The most target that Canon focus is school, teenager, or business man.
_ Demographics :
+ 50% are 18-34
+ 25% are 35-49
+ 25% are 50+
_ Psycho-graphics : Like take a photo, want to be photographer.

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Canon

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How is the “new and improved” version any better? What is new?

_ After long time. Lenovo has been change so many thing on computer. For example: design, faster CHIP ( core i-7), more storage, Anti- virus- new icon, and easy to use

Which utilities does the “new and improved” product address?

1. Form : Aluminum and other metals are used to create Lenovo

2. Time :Best sold at Black Friday

3.  Possession : Sold for 400 up to 1000$ ( depend on model)

4.  Information :Thin, OLED screen, long life battery,.

5. Place : Lenovo store, Bestbuy,..

Why do you think the company modified the product the way they did?

_ The company modified the product the way they did by give a good price for customer have option to buy. They make them easy to use. New feature like open computer by finger.

Is the target market the same for the new and improved product? How can you tell? Who is the target market?

_ Yes, the target market the same for the new and improved product. The most target that Lenovo focus is school, teenager, or business man.
_ Demographics : 61% of people searching Lenovo online are male
+ 31% are 18-34
+ 33% are 35-49
+ 28% are 50+
_ Psycho-graphics : Like computer, want learn something new, or try new product.

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Lenovo

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How is the “new and improved” version any better? What is new?

_

Which utilities does the “new and improved” product address?

1. Form :Steel , Aluminum, Iron, Titanium

2. Time : Best sold on Black Friday,

3.  Possession : New Honda car prices fall within a starting range of $15,650 to $35,705

4.  Information : Durable, GPS, Blind spot detector,.

5. Place : Honda Store, Carmax.

Why do you think the company modified the product the way they did?

_  Today's cars are more popular and more intelligent. To pursue the era, Honda has had to change prices, designed to fit the consumer and can sell more cars.

Is the target market the same for the new and improved product? How can you tell? Who is the target market?

Yes, the target market the same for the new and improved product. They focus about adults.
_ Demographics: 20 to 50. Male and female. Mid to high income
_ Psycho-graphics: like to drive, challenge

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Honda

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How is the “new and improved” version any better? What is new?

_ Samsung the famous company of technology include, phone, TV,.. etc . The new product have a big screen, thin, smart, have less cable. We can use phone to control like a remote

Which utilities does the “new and improved” product address?

1. Form : OLED screen , glass, steel , carbon

2. Time : Best sold on Black Friday, and Football game

3.  Possession : 500$ up to 3000$ ( depend on size and model)

4.  Information : Thin, durable, large screen, 4K UHD screen.

5. Place : Samsung Store, mall, online ( samsung.com)

Why do you think the company modified the product the way they did?

_ In order to sell better, they have to change the design, the price. On the other hand also to compete with other companies

Is the target market the same for the new and improved product? How can you tell? Who is the target market?

_ Yes, the target market the same for the new and improved product. They focus about school, teenager, or movie theater.
_ Demographics: 25 to 45. Male and female. Mid to high income. Educated. Style conscious.
_ Psycho-graphics: Passionate, creative. Appreciate excellence. Crave things that give them a fuller, more engaged life.

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Samsung

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How is the “new and improved” version any better? What is new?

_ After 10 year. Apple has change the world of phone. iPhone X is the best phone now. It's have Face ID, better camera, big screen than old phone. We can use your phone to pay through Apple Pay. They also have wireless charging, and long life battery.

Which utilities does the “new and improved” product address?

1. Form : Aluminum, gorilla glass, and other metals are used to create iPhone X

2. Time : iPhone are sold year round usually at an extent around Black Friday, and Christmas

3.  Possession : Sold for $49.91/mo. for 24 mo. ( or pay off from 650$ -> 1000$ "depend on model of phone")

4.  Information :Thin, OLED screen, long life battery, camera high quality.

5. Place : Apple Store, or online (Apple.com)

Why do you think the company modified the product the way they did?

_ The company modified the product the way they did by give a good price for customer have option to buy. They make them useful in life. Open more store in foreign

Is the target market the same for the new and improved product? How can you tell? Who is the target market?

_ Yes, the target market the same for the new and improved product. The most target that Apple focus is school, teenager, or business man.
_ Demographics : Apple's global workforce is 70% male and 30% female
_ Psycho-graphics : likely to own Apple products, digital cameras, smart phones & GPS locators

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iPhone