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Our target audience is young adults who are female. The females in our target audience are white. Considering our artist is of the indie genre our target audiences hobbies would probably involve: art/music and just generally being calm people who interested in music with meaning. These are the people we feel would be able to associate well with our musician as they are of a similar age group as well as ethnicity. These people would also have similar interests to our artist and be able to connect with them on a personal level. We intended to reach our target audience using a number of different social media platforms and even using face to face interviews. This allowed us the gain a deeper understanding of our target audience and gain a large range of feedback for our ideas. Having a target audience is extremely important as it makes sure the music is successful as reaching this audience allows for a connection to be built with the artist.

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Our survey monkey results allowed for us to see whether people like the song we had to chosen to base our products on. The results show that people did like our song choice, therefore we used to create our final products. It is important that we know whether people like our song as it lets us know whether we appeal to our target audience. Also we asked a number of different questions to our audience throughout planning which allowed for us to directly connect with our and audience and their feedback. This would mean that we would specially be able to fulfil audience expectations. As the audience was someone what involved in the planning stage of the music video.

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Vlog pitch feedback allowed for us to explore our initial ideas whilst gaining the feedback of our target audience. Using feedback to understand what type of creative angles and shot types we could use to make our video more interesting. Giving the audience what they expect is the easiest way to make a successful music video as this will fulfil what they believe in. This allowed us to adapt our music video for our audience as we gain specific feedback which directly challenged our ideas. For example, on the feedback sheet below we received feedback about our music video genre and ideas about our concept/ narrative ideas.

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Our wordle that we created during planning allowed for us to see the key words and themes that appeared throughout our song. Knowing the key ideas in our song allowed for us to create a concept within our video that followed the lyrical ideas. It was important for use to create this Wordle as often in the indie genre the listener with develop a connection to the lyrics. Therefore by making obvious connections between the lyrics and the visuals allows for audience to further connect with the meaning of the song itself as well as the artists journey. We wanted the audience to connect with the artist as this will encourage them to listen to other products created by the artist.

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Being able to access popular opinions through informal comments allows a way for the audience to share their opinion without feeling pressure to say a certain thing. As these comments are usually made on YouTube the person making the comment can anatomise themselves. Furthermore, gaining popular opinions means that the video can be adjusted to fit the needs of the majority in order to make sure that is successful. This is specifically important in the creation of a music video as it encourages the audience to interact with the video thus making it easier for the record label to gain feedback on their representation of their artist. We are yet to receive any feeback in this way. Overall, from our feedback we have learnt that the audience understood to some extent what our end goal for our video was, however, if we had not used their comments and criticisms our final video would have not been finished to a standard that would fulfil audience expectations.

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From viewing our Youtube analytics we can see what kind of audience our products and videos are reaching from our personal YouTube analytics we can see that our videos have reached an audience in France as well as the United Kingdom. However, we can not see whether our videos have reached our target audience in particular as we have no data on gender, which would be helpful as it would help us determine whether we are working towards the correct ideas that would gain our specific target audience.

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Our rough cut feedback was particularly helpful as it allowed us to make the necessary changes to our music video to make it more creative and interesting for our target audience. It also includes target audience interviews so gives us an idea of what our actual audience thinks. We also could make multiple rough cuts fully showing our ideas to the audience without putting out a finished product that would not be of a high standard. Our final rough cut ended up giving us the best feedback as it allowed us to see what we needed to do to make the adjustments to our video that would make it successful.

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'Why can't you see' - Lewis Russell Music video

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Uploaded by Media Studies on 2018-01-23.

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Having audience feedback was very useful as it allowed for us to create a preferred reading for out audience by using codes and conventions in our music video that would appeal to our audience. This preferred reading was important to create as it means the three products appeal to our chosen target audience. It also allowed us to make the most creative products possible. Furthermore, having feedback allows you to develop you work so that is the best it possibly could be.

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Interim evaluations- Facebook Twitter and instagram

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Interim evaluations- Facebook Twitter and instagram

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Using Facebook, Twitter, Snapchat and Instagram audience feedback was gained. From this we learnt opinions of what our audience would rather see in our video. We also learnt whether our target audience could understand our concept. Furthermore, by sending our target audience teaser videos it allows for us to gain a reaction without revealing all our ideas to them. For example, through using rough footage we can discover whether our actor was the correct person to play our artist in our music video. We also learnt the impacts our cinematography can have on the opinion of the viewer as some people would see a video to be unprofessional if they see a single mistake in the editing, which is important as if we make a professional looking video that it is more liking to impress our target audience, which is what we need to do in order to be successful. Finally, by asking for feedback on a number of different sites it allow us to gain a wide range of feedback. This is particularly important when sending different versions of the same product, for example, when creating our digipack. This would mean that we would get a fresh opinion each time rather than sending it to someone who had seen the previous draft. As their opinion is bound to be influenced by the products they have seen previously.

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From our vlog pitch we gained feedback from our target audience this was particularly helpful as it let us know whether our target agreed with what other members of the audience had suggested. This also gave us a good basis for us to create our ideas of as we learnt more about what was expected of us both in terms of cinematography, but also in terms of our concept. This was particularly important as our concept was a key part of our music video and was part of what would make it successful or not. We also learnt what the audience would prefer to see in terms of M-E-S. This has a clear impact on the opinion of the viewer as if they do not see what they expect they will not have their expectations be fulfilled, but rather be confused as to the identity of the artist. As i have learnt it is very important for the audience to gain and maintain a connection with the artist so it is important that this is not confused from the wrong unexpected outfit choice.

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In the planning stage of our music video we used a number of techniques to gain audience opinion, for example, we used class sketches. This enabled us to understand what our target audience believed our artist should be. It meant that we could choose an actor to play our musician who either obviously fulfilled these ideas or made the video interesting by subverting them. We also used sketches to create our CD case and magazine advert. This allowed for us to show our audience our initial ideas and then create the best final product that would appeal to them the most. It is important that we make sure our audience understands our concept and ideas as leaving the audience confused may lead to a negative reaction to our products. Furthermore, fully conventions especially in music is incredibly important as it is not often that an artist is seen to be going against audience expectation. Also fulfilling what the audience expects allows for a brand identity to built, which means that artist becomes well know to the audience for who they are shown to be.

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We used vlogs in our research to find out how these could be used to promote media and ideas. For example, many Bloggers will use vlogs in order to share their opinion on a product. It is important to know that audiences directly react to videos as this allow for almost 'free marketing'. Furthermore, we used the vlogs in our research to see what the public had to say about other music videos. Even though the video below is not in our music genre I believe it is important to know how people feel about this product. This allows you to understand what is generally successful and what to avoid in order to create a successful music video and other products. It also important to understand how a particular audience decodes symbolic references that are given in music videos as they will not always take a preferred reading and may see the message as something completely different. Knowing this was particularly important to us as all our products are based around the idea of showing a concept that although may be obvious that we need to may sure it is clear to the viewer.

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Meghan Trainor - Dear Future Husband Music Video "REACTION"

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Meghan's boobs though..... Oh lord have mercy! Yas bishhh yassss My Twitter - @etnaD_olegnaD https://twitter.com/etnaD_olegnaD My Instagram - @abcds_nuts http://instagram.com/abcds_nuts My Snapchat - @abcds_nutz ""Mailing info!"" Dante D'Angelo PO Box 1119 Harpers Ferry, WV 25425