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Apple uses youtube to advertise it's latest products. In this case, it is the latest release of the IPhone X. Most youtube videos are heavily advertised with promotional ads on the iphone x

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Grab is the only homegrown app gaining traction across large swathes of Asia, with an estimated billion - dollar valuation. Then it expands to Singapore on November 2013 for example, GrabCar. Grab is more commuter and driver friendly and has a location - based, on demand app for booking taxis, limos, cars and motorbikes. Grab is more commuter and driver friendly. Grab provide platform for users to book taxi online efficiently and without any fuss.

Grab uses a variety of social networking
In this digital, wireless age, Grab can connect easily with their consumers for which Grab manages more than one social media channels where they build brand awareness to potential buyers as well as to create a sense of community. Grab currently has 4.4 million followers on Facebook where they provides information, building an online customer base. This is also a way to increase customer experience, developing interactive relationships with the consumers. They also advertise for their application constantly on their Facebook page by updating latest promotion. Grab App has a feature to assist the customer to book their rides easier and they have cashless payments such as using Visa where the consumers do not need to bring cash out.

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Uber is a convenient, inexpensive and safe taxi service. It is a well-known transport service in Singapore and many other countries worldwide with a networth value of roughly $70 billion.

Their main social networking site is Facebook. They use their individualed geographical pages to allow people to post what they enjoy or dislike about the organisation. This is where their public relations team comes in. As soon as someone posts on their social media, within minutes there will be a comment saying that the problem will be taken care of. The post is then forwarded to their customer service department, and the rest is handled via email and the specific customer.

Uber maintains engagement in their customers through deals and promotions, which are only possible because of the strong connection between customer service, public relations, and marketing. These show how the customer can get free rides and deals due to the simple fact that they are part of the Uber online community.

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Eggie is a fashion and clothing line which is founded by Jenn Im, who has amassed a social footprint with over 2 million subscribers since she founded her YouTube channel, Clothes Encounters, back in 2010.

When she first launched her clothing line, she uploaded 2 videos, 1 of them being a haul and the other being a lookbook, to showcase her new clothing products.

There is also an official Instagram account for people who are interested to see her clothing line. If people were to use the hashtag #Eggieshop, they would be featured on Eggie's main webpage. This involves the customers of the brand and allows customers to stay connected to the brand.

Furthermore, through the comments section in Instagram and Youtube, Eggie would also be able to receive immediate feedback from the customers which allows them to resolve any possible issues as quickly as possible. For example, there was an issue with the international shipping being too expensive. However, thanks to the comments, Jenn was made aware of the issue and managed to lower the costs of shipping from $50 to $15.

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Social media is a very crucial part of Samsung’s strategy. They have a strong presence on Facebook, Twitter as well as YouTube on the name of their social media strategy.

Samsung has more than 3 Million fans in Facebook and their cover picture clearly indicate about the latest upcoming launches of Samsung. Samsung allows customers comment on their posts and give feedback also. They are quite regular with their posts and normally they get huge comments on each of their post.

Using social media, the company tries to build and maintain relationship with consumers through an online presence. The social networking accounts of Samsung also serve as venue for discussions and announcements. Even advertisements also initiate a system for pull strategy.

Samsung ensures that the Galaxy products remain visible in the market, especially to the consumers. This could help in further pulling consumers to the product because of a sustained physical presence.

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The company has reached critical mass in terms of advertising so its challenge at this point is keeping customers loyal so they're not swayed by competitors with similar offerings.
The Starbucks social media team is great at offering the customer service of local coffee shop on a grand scale over its social media channels. Even though they're a huge company, they still give customers individual attention, which no doubt goes a long way toward keeping them coming back for more.
Consistent branding is key. No matter what Starbucks social platform you visit, the Starbucks touch is evident. The company's social channels all have the same look, feel, and tone as their stores. Although the marketing team takes a slightly approach from Twitter to Instagram to Facebook, the content is consistently unified around the company's mission, message, and goals.

As with every other aspect of the company, their attention to detail and customer-centric messaging is what makes their social outreach some of the best in the business.

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Nintendo is a Japanese multinational consumer electronics and video game company. It uses a variety of social media tools, including Facebook, Twitter, Instagram and Youtube. It even has its own website.

With these social media tools, Nintendo is able to update their customers frequently about new as well as existing products.They can also inform customers about event-based sales. Furthermore, their social media tools are practical for their customers, allowing them to even find out about in-game events.

The most popular social media tool used by the company is Twitter. Their official Twitter page, @NintendoAmerica, has 8.4 million followers. The page also posts very frequently, about a few times a day. With their large following and frequent posting, it may even be enough for their posts to be retweeted and circulated around the Internet in a matter of moments.

Their Twitter is used to advertise some of their newest games and consoles, examples being 'Super Mario Odyssey' and the Nintendo Switch respectively. With their eye-catching advertisements, Nintendo would surely entice many customers to buy their products.

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Activision Blizzard is one of the world's biggest independent games software developers, and owner of two of the industry's biggest franchises: World Of Warcraft and above all Call of Duty.

Their social media sites feature gaming news, visual media, contests, player-created content, career opportunities, customer support, and much more, where people are able to interact in the community, and share the latest updates.

They have official Facebook pages for World of Warcraft and Blizzard Entertainment. They also use Twitter for updating the latest patch notes, new additions to the games, design insight and information and customer support. They also make use of Youtube to promote Blizzard Con, which is the annual convention for Blizzard gamers and spread more awareness of new features and new champions.

The main social media that they use is Twitter, where there are accounts specifically meant for certain games individually like World of Warcraft, Diablo, Hearthstone, Heroes of the Storm, Overwatch and Starcraft. They also have the developers, designers and community Twitter feeds for people to reach to for the latest updates and the insights to the development of the games.
Thus, by attracting people with the sneak peeks of the new game modes or the updates, it will keep people more hyped and anticipate more, resulting in customer loyalty.

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Superga is a company which sells shoes and they often use social medias such as Facebook and Instagram to advertise and promote their products. These tools are being used to upload photos and descriptions of their products to attract potential customers.

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Like most global brands Nike has separate Facebook pages for each of its product categories. This includes golf, snowboarding and FuelBand, as well as two football pages – one for the american version of the sport and one for the version everyone else in the world plays.

Most of the dedicated sports pages are updated on a daily basis with videos or images, while the corporate page is updated about once a week.

The social teams have a huge number of athletes whom they can create and share content with. Hence, the global football page displays a huge amount of content featuring top players like Cristiano Ronaldo and Andres Iniesta, as well as a lot of product-related posts.

This use of Facebook by Nike proves to be helpful in terms of marketing as it has been observed that product-related content get more interactions than posts featuring players. For example, one photo gallery of new boots attracted more than 35,000 ‘likes’ and almost 1,000 comments.

Similarly, the American football page is updated several times per week with a focus on athletes and products.

Nike is well known for running major branding campaigns, so its Facebook pages don’t feature the smaller competitions and sales promotions that we’re used to seeing from consumer brands.

Instead it uses its social channels to cross-promote larger marketing campaigns, such as the #MyTimeIsNow initiative that it ran in 2012 during the European Championships.

In 2013, Nike used the hashtag #MakeItCount as a way of encouraging sports teams to train together using its Nike+ products.

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Week 6 Tutorial: Techonlogy Trends in Communication and Collabration

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Week 6 Tutorial: Techonlogy Trends in Communication and Collabration