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All you need is Ecuador #AllYouNeedIsEcuador Campaña publicitaria del Ministerio de Turismo.

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Montañita: Beach Life (Documentary Film) PART 1

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Music by Christopher Charles http://www.youtube.com/user/ChristopherCharles Narration by Daniel Murrell http://twitter.com/DanielMurrell Directed by Tom and Lukasz Antos http://tomantosfilms.com/ Montañita Beach Life - a documentary film For several decades, Montañita - a beach town in Ecuador - had been a little-heard-of destination known only by surfers and off-the-beaten-path travellers.

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In your roles as advertisers you must perform the following actions:

1. Collect information about Montañita regarding its location, hotels, tourist attractions, restaurants, photos, etc. to design a preliminary presentation. Summarize the most important aspects (in groups of five)

2. Socialize your presentation in groups of five. Then upload it on Padlet to assess each work formative

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

3. Read the articles in Padlet about advertising on the radio, elements for effective advertising on the radio, radio advertising products and services, and radio marketing strategies to become familiar with the terminology and procedures ( individually)

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

4. Listen to five local radio commercials uploaded to the Padlet to analyze the elements described in the previous articles (individually) and (in groups of five)

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

5. Write a script to create a promotional radio advertisement, taking into account the parameters established in the previous articles and using the language functions to describe and explain facts. Then upload the information on Padlet to assess each work formatively (in groups of five) (check the rubric)

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

6. Record the radio advertisement to promote Montañita as a holiday destination and upload it on Padlet to assess each work formatively (in groups of five)

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

7. Read the brochures uploaded on Padlet about other tourist destinations in Ecuador to evaluate the structure and their elements, such as photos, texts, etc

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

8. Create five brochures (one per group). Each advertisement must have information about the different tourist attractions that Montañita can offer. Then upload them on Padlet to assess each work formatively (in groups of five)

https://es.padlet.com/rodrigo_guerrero1/svrjlltqg7sm

9. Make the final presentation on day ten for the last summative assessment

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El primer caramelo en polvo que conoci grandes recuerdos ...

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Casos 2 Universidad Casa Grande La Nueva Agencia Integrantes: Camila Marañon Christian Campoverde David Gallegos Nadia Ordoñez Brandon Contreras

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Cuña de Radio Movistar editada para presentación

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Locución publicitaria para cuña radial de la marca Comandato. Guayaquil - Ecuador. Contacto: locucionespalacios@gmail.com - cheche@agenciaclandestina.com

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At Leighton Broadcasting, we're a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy that helps those businesses align with their goals. You might still have questions after that explanation, so I'll walk you through our marketing process.

Step 1: Discovery

Consider this initial stage as a good, old-fashioned meet and greet. Our AE's (account executives) will facilitate a meeting for introductions and backgrounds. Our team will conduct a deep dive looking for any information relevant to your brand. What's your industry like? How did you get started? Who is the competition? What makes your business unique? What current marketing, if any, are you undertaking? As we learn more about you, our AE's can begin to envision a strategy for your particular business.

We'll uncover if what we call the "interest" is there - are you open to learning more about the power of radio advertising? Is your target audience aligned with the demographics of our listeners? Meaning, are you B2C - business to consumer vs. B2B? The "Discovery" could be considered the qualification step of our marketing process - zero obligation of course, but we want to ensure we're partnering with a business we know we can help hit goals with.

Step 2: Strategy

This is the part of our process where the "work" gets defined. After you've shared your goals and vision for your company's long-term, our team gets to work building you a strategy that helps you get there. We take what we know about your industry, conduct research and make recommendations. At Leighton Broadcasting we follow a system called BrandsFormation® - which gives our process a solid foundation through four distinct stages:

Strategy - what is your differentiating idea? Heritage, specialty, leadership, process

Strategy Based Message - establishing what is consistent with your brand (mortar) and how you'll dramatize a single idea (bricks).

Frequency - the most important part of any radio branding strategy is the saturation your message will have.

Consistency - which stations your branding will air on, what time of day, etc.

Step 3: Presentation

This is the opportunity for our team of AE's to share your company's strategy with your team, in a follow-up meeting. We'll cover creative, your branding and other specifics about radio advertising. You will learn more about our company - who our on-air personalities are, what community events are on the horizon, and familiarize yourself with all the "broadcasting lingo" or jargon you will hear and be part of moving forward. It's during this stage we flesh out any final details and finalize your entire radio campaign with your feedback and approval.

Step 4: Partnering Principles

A lot of our clients ask us what comes next - meaning after their radio advertising strategy is in place, and branding hits the airwaves. I consider this step of our marketing process our very best, and where our brand is able to differentiate itself from other broadcasting companies. We call this stage our Partnering Principles - what our values and mission mean to our clients. We like to tell our partners to think of Leighton Broadcasting as an unpaid member of your team. We're just as focused on your success as you are, and we'll help you with anything we can.

Think of this step as cyclical, with an evolving, four-element process including:

Service - no matter what you need, rely on us to help. Non-radio question? No problem.

Monitor ROI - as defined by your team in the initial goal setting conversations. Gross sales? Referrals? New leads? Customers?

Adjust Plan + Creative - tailoring your message to events, seasons, and events specific to your company while remaining consistent to your brand.

Execute Marketing Plan - hitting the "on" switch and turning your great business into a great local brand.

The ultimate goal of any radio advertising campaign is brand awareness by "purchasing" the mental real estate in consumers' subconscious minds when they hear your branding on the radio. When those listeners have a need your business or service provides, your name will already be associated with familiarity and trust.

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At Leighton Broadcasting, we're a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy that helps those businesses align with their goals. You might still have questions after that explanation, so I'll walk you through our marketing process.

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Radio advertising is a broad topic. It's both subjective and customizable, and there are no two strategies alike. That's what makes the medium so powerful. What types of radio ads would work best for your business? Let's explore your options.

The Live Read

Your commercial is voiced live on- air by a radio personality. Most stations' on-air talent are well known, and lend expertise to the community they're a part of. Having someone's familiar and popular voice on your ad will help drive engagement - and will stand out from the pre-recorded batch that will also be playing on the station.

The Jingle Ad

The connection between memory and music is strong. One way to make your commercial really stand out is to create a memorable jingle to go along with it. A well-produced jingle or music bed adds professionalism to your brand and is a sure-fire way to gain recognition.

The Personified Commercial

Adding characters to your radio advertising strategy is another way to dramatize your message while making it memorable. Without visuals, listeners are left to craft a picture in their heads of who and what your brand is. So, when you create your character's story, make it unique! The more relatable your character is, the more listeners want to find out what happens next, which means following along on the radio.

The Testimonial

Someone who can give a real account of how your business improves their life is a great way to gain a listener's attention. It's real, it's relatable, it's believable. Trusting other human beings is hardwired into our brains, so we believe other people more than we believe advertising. Let your product users speak for your product themselves, and do the selling for you through testimony.

The Sponsored Ad

If you prefer a more subtle approach to radio ads, sponsorship is the way to go. You can sponsor news, weather reports, traffic updates, or other types of regular programming. This often guarantees your spots air first in the commercial breaks, so you'll reach more listeners before they have a chance to switch stations or tune out during long breaks.

Which one do you choose? It is a difficult decision to make. Promoting your business through a traditional marketing tactic, often overlooked in today's digital marketing world, is an advantage over competitors. No matter what ad you choose, having an effective message will make for a very successful long-term radio campaign and your business will reap the benefits.

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Radio advertising is a broad topic. It's both subjective and customizable, and there are no two strategies alike. That's what makes the medium so powerful. What types of radio ads would work best for your business? Let's explore your options. Your commercial is voiced live on- air by a radio personality.

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wikiHow's mission is to help people learn, and we really hope this article helped you. Now you are helping others, just by visiting wikiHow.

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wikiHow's mission is to help people learn, and we really hope this article helped you. Now you are helping others, just by visiting wikiHow. Direct Relief is a humanitarian nonprofit with a mission to improve the health and lives of people affected by poverty and emergencies.

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The word boring is subjective. What's boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a "boring" product or service on the radio, what should you do? Start by keeping this in mind, what matters to the listener and consumer who will need those products or services at some point? Whether dull or exciting, radio is here to help businesses connect with the community.

Creativity in Less Creative Industries

When I think of a "boring" product or service, I think of the needs and obligations we have as people - and there's usually not anything fun associated with them. Dentists, doctors, lawyers, and HVAC companies, to name a few! Currently, Leighton Broadcasting is partnering with those categories of businesses, and I know I speak for my team when I say, they actually are a lot of fun. They trust us and encourage us to think outside the box and to bring their brand to life. How do we accomplish that?

We truly get to know our clients, and we take time to learn their personalities - so we can pull that out within their campaigns. Knowing who they are, who the competition is, what they're passionate about, what they hang their hat on, their goals ... it's all part of our branding strategy, no matter the industry or assumed "fun level." Every business has those particular things that make them shine, and stand out. How best can radio tell their story? How can we connect those businesses to the consumers in a way that's not only engaging but authentic?

An Award-Winning Branding Strategy

When I sat down to write this post for the Leighton Broadcasting blog, I thought about the businesses and industries we've represented for so long and one particular story came to mind - one that has deep roots. Merely mentioning the names Super Sarah and Marky Markdown in Central Minnesota is going to be met with familiarity; it's been nearly 15 years since Westside Liquor developed its radio characters to change the direction of their on-air advertising campaigns. Some can argue that liquor stores aren't necessarily a boring concept to advertise, but again, that's all subjective and can be portrayed as such in any context.

Since 2001, Leighton Broadcasting's Julie Rohling has been Westside's AE and when she met with Bob and Linda Feuling, Westside Liquors owners, for the first time, she was a little ... brazen. Julie told Bob his brand's radio advertising was less than stellar. She pointed out how his brand was doing essentially the same thing the rest of the beverage retailers were doing, focusing mostly on big-brand sale prices and promoted items, 60 seconds at a time. There's no differentiation or thinking outside the box, and listeners weren't being given the opportunity to place Westside in the coveted top-of-mind spot.

So what did Westside do? They stayed the course, placing their trust in Leighton Broadcasting and Julie as she crafted a fresh, down-to-earth radio campaign that would showcase the Feuling family and store employees. At a time when competitors were pushing price promotions, Westside's new take on radio advertising not only garnered plenty of success across its chain of stores, it won Bob Feuling an award in MARKET WATCH for "Best Advertising Award," an industry-based intelligence on wine, spirits, and beer in 2007. They continue to tell their brand story using dynamic characters and heartfelt messages on occasions that call for it, like events and holidays. There's definitely nothing boring about that.

The same branding principles apply no matter the industry, whether bankruptcy or stores that just sell confetti (I made that part up, but tell me if you know if such a magical place exists!). Following the BrandsFormation system helps Leighton Broadcasting stay consistent and focused on our values. It's a foolproof system that allows even the most "boring" of brands find success!

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Radio Advertising "Boring" Products or Services on the Radio

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The word boring is subjective. What's boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a "boring" product or service on the radio, what should you do?

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It's a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the radio with the hope of waking yourself up. All of a sudden, you're lip-syncing all the words to your favorite radio commercial. Talk about starting the day off right!

Have you ever wondered why some commercials are so catchy, while others annoy you? How some commercials have you grinning from ear to ear, while some make you turn the radio off? And how do "annoying" ads help a business? They don't. Successful advertising starts with good ad strategy. Creating an effective radio commercial isn't quite rocket science, but it is a craft that should be left to qualified professionals who care about the success of your business.

The most important thing good advertising produces is results. Whether it's television, radio, mail, digital, email, or billboard, a commercial must move your audience to action. Maybe you call your audience to visit your website or call your office. Maybe you're trying to get them into your store. No matter what, if your advertisement accomplishes its goals, it's a good commercial. However, many businesses get caught up in the content, cleverness, appeal, or artistry of it all. Simplicity is key. In fact, some of the most simple (and inexpensive!) ads have been very effective - small businesses rejoice!

If I just squashed all you've ever known about good ad strategy, take heed! Below I've listed four keys to the best advertising strategy. Take a look.

Know Your Audience

This may seem like a no-brainer, but it sometimes can be the most difficult to establish. The best ads start by reflecting consumers' thoughts, motivations, desires, feelings, and needs. Before scripting your next ad, take the time to get inside your audience's heads. Think about what your product does for them, why they need your product, what motivates them. If you're having trouble, ask a consumer.

Make A (Pinky) Promise

Why should a driver choose your gas station over the one just across the street? What does your product do that others can't? One way to stand out from the competition is to include a promise in your advertisement. But, make sure you are prepared to deliver that promise at all times. The industry lingo for this is called a value proposition.

Some value propositions you may recognize:
*"A great shave for a few bucks a month." (Dollar Shave Club)*"Light. Years ahead." (Apple MacBook)*"Soundtrack your life." (Spotify)
Crafting an effective value proposition isn't easy. It requires a subtle understanding of your audience and your competitors. But it is an extremely powerful marketing tool. A value proposition is well worth the time and effort, whether you work on your own or with a marketing professional.

Establish Urgency

Your customers run busy lives, as do you. So how can you get customers to act now, while your usefulness and promise are still fresh in their minds? You emphasize the benefits of moving quickly, you create urgency.

Ask for Action

Your commercial is geared toward your audience, promises them something, urges them to move quickly, but where are they moving to? How do they get your product? Through a "call to action" statement. This statement tells customers exactly what you want them to do and leaves no room for doubt. For example:
*Call 888-888-8888 for a free consultation.*Hurry in today, the sale ends Sunday.*Stop by today and save an additional 40%.
A call to action is a way to emphasize benefits and establish urgency in your audience's mind. Don't forget to mention your company name a few times in the copy so your customers don't forget who you are.

Give your business's advertising to trusted professionals. They'll help drive your business while ensuring you make the most of your advertising budget. Building a brand takes time and lots of practice. Any radio commercial production company that understands and lives by the four basic principles above has the experience to help you succeed in the marketplace.

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It's a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the radio with the hope of waking yourself up.

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Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to hear a few ads. It never fails that you'll hear one ad that sticks with you throughout the day, and maybe even gets you to Google that particular business. Believe it or not, there are still plenty of people tuning in to the radio in the 21st century. Nielsen data shows that 243 million Americans over the age of 12 listen to the radio each week.

That's a lot of people listening every week, so how can you create a memorable radio ad that captures their attention? Here are four memorable elements every radio ad should include:

1.) Consistency

If you really want to produce memorable radio ads, you need consistency. This includes the voice, music, and the message. Consider a local hardware store with light-hearted tones, excitable voiceovers, and upbeat music. It would be odd to tune in to the radio and suddenly hear an ad for that same shop with a monotone voiceover, no music, and a plain list of new products rattled off for the listener. The best ads are the ones you can identify by the music and the voice before you even hear the brand, or have a clue what the product is that is being presented in that moment.

2.) Familiarity

In addition to the general consistency of your message and approach, the structure of your radio ads should be the same if you want them to be memorable in the minds of listeners. Again, the best radio ads are the ones you can identify within the first few seconds of hearing them. If you have a preferred tag line for strategy-based messaging, use it regularly. If you use a jingle in your ads, use it the same way each time. Whether you play it in the background with a voiceover or play the sing-in and sing-out in the ad, do it the same every time.

These two points are part of BrandsFormation, and form the brick and mortar of any ad. Taglines and jingles might seem innocuous, but they form the foundation of an ad campaign and are instantly recognizable by listeners.

3.) Focus

Each ad campaign should have a singular focus in its creation. Are you trying to promote your brand in general to a new audience, or are you looking to capture the attention of previous customers with new deals or brand updates? Whatever the goal is for your radio ads, memorable radio ads are those with a consistent focus. The specific message from ad to ad might change, but the focus should always be the same: your brand.

4.) Avoid Wavering and Constant Change

It is important to capitalize on changing seasons and moods, such as special products during the holiday season or huge discounts in the New Year. However, there is a difference between simply advertising special events and changing your entire campaign focus for them. By all means, run radio ads for special events, but don't change the structure of your ads. Doing so discards the consistency and focus you've built to date.

Examples of Memorable Radio Ads

Radio ads, more so than television and other platforms, are often hyper-localized to suit a particular region. The following are two examples of local and regional ads from the Midwest, and Minnesota in particular.

First, there's a great ad for the Chicago Auto Show. Traditionally geared towards men, this radio spot focused on the awkward interplay between two guys as one tried to ask the other out on a "man date."
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His friend is hesitant at first, pointing out that both men are married and not really understanding the concept of a man date. At one point he even asks why they can't just call it a playdate. After hearing the features of the Chicago Auto Show, the men flip roles and almost don't go, before deciding to attend and just call it a playdate after all.

As Minnesota prepared for the rollout of the new federal health exchange, operated locally as MNSure, marketers touched on local folklore to garner attention in radio ads and other spots. Paul Bunyan and Babe the Blue Ox were used by MNSure to lightly illustrate the need for health insurance. In the spots and other ads, Paul and Babe ran into one zany accident after another. The move even included a play on Minnesota's "Land of 10,000 Lakes" moniker, dubbing Minnesota the "Land of 10,000 reasons to get health insurance."

If you want people to remember your radio ads, you have to give them something to remember. As you build the foundation of your campaign, stay focused on consistency and be straight to the point.

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4 Elements for Perfectly Memorable Radio Ads

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Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to hear a few ads.