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The Jungle Book Official Super Bowl Trailer (2016) - Scarlett Johansson, Bill Murray Movie HD

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The distributors make agreements with cinema chains to have the film shown/released in cinemas.

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Distributors develops a release strategy and considers release date delivery and takes delivery of a master print.

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Once the film is produced, a distribution company is chosen or the film company handles their own distribution

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The film is then presented to the target audience through marketing and advertisement. This stage includes trailers, posters and merchandise.

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The more successful/popular the film is, the longer it will be shown in cinemas.

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After the film is released in cinemas, it is available for home viewing - DVD, On-Demand.