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Pampers uses the appeal of nurturing here by both showing an adorable baby that buyers will gravitate towards and providing a statistic that will make buyers trust that the brand is good enough for their own child.

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In this ad, Pampers uses the nurture appeal by showing two babies: one who is not happy because they are using another diaper brand and one baby who is happy because he is using Pampers, making viewers want to use the brand that makes their child the happiest.

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Pampers uses nurturing here through the interesting way of showing a baby's bottom next to their product, something that many parents find pretty darn adorable.

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Here, Pampers took a pretty basic approach to the nurturing appeal by showing two cute babies using their products in hope of making buyers want to use their products

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In contrast to many of their previous ads, this ad actually shows two women nurturing a baby and using Pampers products to do so.

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The appeal of nurturing used by Pampers here can be seen through the happy toddlers, the cute new designs, and even the baby Mickey Mouse and Mini Mouse, all used to trigger a sense of nurturing in buyers.