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Definition: Something is believed due to moral, ethical or political reasons.

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Definition: The belief that if a product is labelled "all natural" then it is healthy for you.
Connection: People will pay so much money fro products labelled "all natural" because they believe they are healthier for them. Example: makeup and beauty products.

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Definition: The belief that people in authoritative positions cause us harm
Connection: Some people believe that we already found the cure for cancer but doctors wont tell anyone because cancer funds and cost of treatment make billions of dollars a year.

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Definition: The ability of something to perform work.
Connection: Some people believe that some stones have special powers such as healing.

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Definition: Trying to prove something by giving an overwhelming amount of "evidence"
Connection: Beauty stands in malls do this. They give you so much information about their product and how great it is. They talk so much that you end up buying it just to get them to stop.

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Definition: When unrelated information is given to distract from other information.
Connection: Politicians or people on the news do this in interview settings when they want to avoid answering the question asked.

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Definition: causation means it’s the reason it happened, correlation means it’s occurring but not the cause

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Definition: We remember things that support our beliefs. We hear facts supporting something we believe but will ignore the facts that disprove what we believe.
Connection:Ancient world mysteries for example; people choose to hear the facts that support their opinion and ignore the ones that don't.

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Definition: The idea that humans today are smarter than ancient civilizations because of their beliefs that were later proved to be scientifically wrong.
Connection: Early explorers use to believe that the Earth was flat.

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Definition: Using authoritative imagery to convince higher credibility of a product of idea.
Connection: Examples of this may include support of doctors, celebrities and high ranking institutions such as colleges or universities. In this image Justin Bieber is supporting proactive.