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Images (are there image qualities that make an image stand out more/look better in B&W

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Decide on what message you are going to portray

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Fictitious person you create that has all the attributes to the perfect target audience for your product/service

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-Age
-income
-gender
-education
-occupation
-size of house hold

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relationship to product/audience

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-intrests
- religion
- attitudes
-values

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Look at related images

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Find out about how to communicate to your target audience

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possaible styles and vibes

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Where is your Target Audience?
Country of origin
Place they live now

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- Existing posters and flyers for your type of event (music, sport, festival, etc.)
- Typefaces (what typeface will best suit your message?)
- What does your Client stand for (what is their purpose? what is their style?)

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Complete basic research to generate ideas

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Brainstorm in visual diary

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Doesnt have to be a real company
Think about something that interests you and create a company around that (music, food, film, etc)
Make sure you are specific, too broad of an audience will make it harder to generate ideas