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Should we promote to younger generation on insurance/cost for assisted living, because it can be very expensive...?

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Would probably buy coupon book in a store, rather than phone

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Coupon books are great idea, have bought coupon books in the past

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Commercials about aging can be depressing

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Do not want to give credit card information out over the phone (1-800 call in) has kept her from ordering things in the past

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"Who doesn't like a discount?"

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Detailed ads could be educational, "useful to have in the back of your mind"

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Coupons are great marketing, not necessarily tied to needing the discount

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Commercials are often ignored

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Fear is a powerful incentive

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Coupons are mainly targeted for women, though men like restaurant coupons

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Groupon partnership - targeted coupons for senior resources

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Unlikely coupon book would be regularly ordered from commercial

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Coupon book could not be effective on its own, needs marketing

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Celebrity commercial could be polarizing

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Commercial could be "phony" if not done well, efficacy tied to quality

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POV is "blurry", does "planning" mean learning about options, or actual planning for the unknown?

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Rich was intrigued with the idea of a phone app: 1. Download the app on a phone 2. Type in the location you are visiting (Coffee shop, restaurant, fast food etc) 3. Read the resource to help aging in place 4. Discover discount available for the place you typed in 5. Linked to your current location

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Curious, if we thought the coupon book would focus more on the female gender

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Ensure the commercial is realistic and honest about what we are promoting.

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Emphasize on the aging in place aspect as many seniors avoid the truth of getting older.  Focus on: 1. Life insurance 2. Financial advice 3. Health care