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Use this Ad

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Refer to critical videos online. Use CEO in ads

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Get involved in some kind of charity - for example for homeless people as an answer to the campaign we saw.

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Use contest in social media (with voting e.g.) and reward participants with AF Apparel

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Use contest in social media (with voting e.g.) and reward participants with AF Apparel

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Create a brand community

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Make fun of themselves. Apologize.

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Use real customers as models for the spots

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Create a brand community

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Create a brand

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Show people in all shapes and sizes in the ads.

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be more interactive, CEO be visible and appeal to general teens, co create value with customer,