# data[].attributes.body
- Too focused on other companies
- No clear direction where to guide Nokia.
- Poor choice of words

# data[].attributes.body
Metaphor with a burning platform; not same situation and little complex to describe their situation.

# data[].attributes.body
- Trying to create new hope
-The burning platform story helped build a mental image of the situation
-Making clear Nokia's true situation in the market
- > truthful
- Repetition of past mistakes and looking for ways not to repeat them

# data[].attributes.body
- too late wake up call as Nokia is already years behind to their competitors
- CEO does not care about employees
- no vision for the future
- no statement how to to the change
- not motivating for employees when they realize how bad situations is like
- negative feedback (e.g. says that the organisational structure is not good, lack of accountability...)

# data[].attributes.body
They realised  that they needed to take actions in order to  get back to the market.
They identified what  was the implications of falling behind and was able to reflect on their situation.
They found out the issues of why they got to that stage which will be useful for them as feedback.

# data[].attributes.body
-Memo has a dramatic and possibly overwhelming tone
-Too negative

# data[].attributes.body
- good explanation with a storey how serious the situation is like
- it is a wake up call
- prepares employees for a change
-CEO is well prepared as he knows a lot about competitors
- could be motivating for employees who looking forward to a change
- good to imagine with the plattform story

# data[].attributes.body
- he's very honest
- he explains why the company is in a bad situation
- uses the burning platform story to get people's attention
- gives a solution to the situation
- talks about the whole ecosystems and highlights that the problem is not just in one department but that everyone has to work together
- gives future perspective that is global and shared with everyone
- he's very inspiring and encouraging
- repeats the burning platform imagery
- highlights that these are uncommon times

# data[].attributes.body
- he's being too critical towards the employees (how much time they take to do their jobs etc.)
- the message is quite negative in content and may demotivate employees even further
- he doesn't stress enough the responsibility of the management in the outcome
- it may be a bit too late for this kind of a peptalk
- the ending isn't the most encouraging
- likely frustrates lower-level employees
- one memo for everyone is not necessarily the most effective way to convey the message

# data[].attributes.body
-Willingness to deal with Nokia's problems
-Transparent and straightforward message, speaking to everyone

# data[].attributes.body
- Text was pretty negative --> Uninspiring, not so motivating
-  The message had an accusative note
-  Message is more for the management, not for everyone in the company
-  He does not come across as a charismatic and inspiring leader

# data[].attributes.body
-Honesty
- Story is similar to the real situation in the company and it highlights the problems
- He is using the word "we" in the end --> He puts himself in the same boat with others even though he's new in the company